Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible

A Field Guide to Modern Marketing

Hardcover
Pub. price: $22.95

ISBN10: 0446520942 ISBN13: 9780446520942 Publisher: Grand Central Pub Published: Mar 1 1997 Language: English

Publisher's Comments

A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

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