Selling the Invisible
A Field Guide to Modern Marketing
Pub. price: $22.95
ISBN10: 0446520942 ISBN13: 9780446520942 Publisher: Grand Central Pub Published: Mar 1 1997 Language: English
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.