Selling the Invisible
A Field Guide to Modern Marketing
Pub. price: $22.95
ISBN10: 0446520942 ISBN13: 9780446520942 Publisher: Business Plus Published: Mar 1 1997 Pages: 252 Weight: 0.75lbs. Height: 8.00" Width: 5.50" Depth: 1.00" Language: English
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.