The Find of a Lifetime
Sir Arthur Evans and the Discovery of Knossos
ISBN10: 1842122215 ISBN13: 9781842122211 Publisher: Sterling Pub Co Inc Published: Sep 1 2001 Pages: 278 Weight: 1.00lbs. Height: 9.25" Width: 6.25" Depth: 1.00" Language: English
A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals. In each case the purpose has been the same: to capture the essence of a technique so advanced it has changed the style of marketing mix decision making.