America's Greatest Brands
America's Most Treasured and Enduring Brands
ISBN10: 0989979024 ISBN13: 9780989979023 Publisher: Amer Greatest Brands Published: Jul 28 2017 Pages: 83 Weight: 2.25lbs. Height: 14.00" Width: 10.00" Depth: 0.75" Language: English
-This series is essential reading for anyone interested in brand management, product management, advertising, marketing or public relations -Contains a range of case studies, and expert insights from the American Brands Council America's Greatest Brands covers the history, innovations, recent developments, brand values, green initiatives, and achievements of the world's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communications professionals in America. A special section of the book pays tribute to America's Great Classic Brands: brands that are over 100 years old and still going strong. Contents: Foreword, American Brands Council, Brand Case Studies, Brand Guardians, Index.