Comic-Con and the Business of Pop Culture
What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment
Pub. price: $27.00
Used - Standard: $7.98
ISBN10: 0071797025 ISBN13: 9780071797023 Publisher: McGraw-Hill Published: May 25 2012 Pages: 292 Weight: 1.30lbs. Height: 9.50" Width: 6.25" Depth: 1.25" Language: English
Describes the annual comic book convention held in San Diego, California which has evolved from a fan-based gathering into a media event that attracts entertainment industry professionals with a major impact on popular culture.