Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment

Comic-Con and the Business of Pop Culture

What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment

Hardcover
Pub. price: $27.00

ISBN10: 0071797025 ISBN13: 9780071797023 Publisher: McGraw-Hill Published: May 25 2012 Pages: 292 Weight: 1.30lbs. Height: 9.50" Width: 6.25" Depth: 1.25" Language: English

Publisher's Comments

Describes the annual comic book convention held in San Diego, California which has evolved from a fan-based gathering into a media event that attracts entertainment industry professionals with a major impact on popular culture.

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