The Fortune at the Bottom of the Pyramid
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ISBN10: 0131877291 ISBN13: 9780131877290 Publisher: Wharton School Pub Published: Feb 10 2006 Pages: 273 Weight: 0.60lbs. Height: 8.75" Width: 6.00" Depth: 0.75" Edition: 1st Edition Language: English
Prahalad describes how the world's low-income markets offer opportunity for the world's wealthiest companies to seek fortune and bring prosperity to the poor.