Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational

The Hidden Forces That Shape Our Decisions

Paperback
Pub. price: $16.99

ISBN10: 0061353248 ISBN13: 9780061353246 Publisher: Perennial Published: Apr 27 2010 Pages: 349 Weight: 0.64lbs. Height: 8.25" Width: 5.50" Depth: 1.25" Language: English

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Publisher's Comments

An upbeat cultural evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. Original. 100,000 first printing. Former edition was a best-selling book.

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