The Tipping Point
How Little Things Can Make a Big Difference
ISBN10: 1600240054 ISBN13: 9781600240058 Publisher: Hachette Audio Published: Apr 3 2007 Weight: 0.56lbs. Height: 5.50" Width: 5.00" Depth: 1.50" Language: English
An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.