Ogilvy on Advertising

Ogilvy on Advertising

Pub. price: $28.00
New: $26.60

ISBN10: 039472903X ISBN13: 9780394729039 Publisher: Vintage Books Published: Mar 1 1987 Pages: 224 Weight: 1.40lbs. Height: 9.75" Width: 7.50" Depth: 0.75" Language: English

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Publisher's Comments
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business.

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.
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