ISBN10: 0385479506 ISBN13: 9780385479509 Contributors: Nalebuff, Barry J. Publisher: Currency Published: Jan 1 1998 Pages: 290 Weight: 0.80lbs. Height: 9.50" Width: 6.25" Depth: 0.75" Edition: 1st Edition Language: English
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.