The Tipping Point
How Little Things Can Make a Big Difference
Pub. price: $17.99
ISBN10: 0316346624 ISBN13: 9780316346627 Publisher: Back Bay Books Published: Jan 7 2002 Pages: 301 Weight: 0.65lbs. Height: 8.25" Width: 5.50" Depth: 0.75" Language: English
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.