The Tipping Point
How Little Things Can Make a Big Difference
ISBN10: 0316316962 ISBN13: 9780316316965 Publisher: Little Brown & Co Published: Mar 1 2000 Pages: 279 Weight: 0.85lbs. Height: 8.25" Width: 5.75" Depth: 1.00" Language: English
By exposing the importance of the "tipping point" in human affairs--that moment when a trend, idea, or social behavior crosses the threshold into acceptability--the author sheds important light on the forces that drive group dynamics and mass culture.