No Static a Guide to Creative Radio Programming
ISBN10: 0879307072 ISBN13: 9780879307073 Contributors: Crouch, Stanley (Foreword) Publisher: Backbeat Books Published: May 1 2002 Weight: 1.10lbs. Height: 9.00" Width: 6.75" Depth: 1.00" Language: English
Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher revenue.