Apex Hides the Hurt
ISBN10: 1400031265 ISBN13: 9781400031269 Publisher: Bantam Dell Pub Group Published: Jan 2 2007 Pages: 211 Weight: 0.55lbs. Height: 8.25" Width: 5.50" Depth: 0.75" Language: English
This New York Times Notable Book from the two-time Pulitzer Prize-winning author of The Underground Railroad and The Nickel Boys is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.