Open Daily: 10am - 10pm | Curbside pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing for the Mad (Wo)Men of Tomorrow: Strong Brands in a World of Algorithms

Marketing for the Mad (Wo)Men of Tomorrow: Strong Brands in a World of Algorithms

Vermeulen, Wim

Paperback

Business GeneralManagementMarketing

Publisher Price: $45.00

ISBN10: 9401454116
ISBN13: 9789401454117
Publisher: Lanoo Books
Published: Dec 31 2018
Pages: 200
Weight: 0.88
Height: 0.50 Width: 6.60 Depth: 9.40
Language: English
- Put innovation at the center of marketing- Build up your own future-proof marketing system- Rely on proven methods to successfully adapt to the futureIn an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can't keep up with. And rightly so. Tesla cars can warn us of accidents before they have happened. Amazon has drone delivery up and running. Consumers are getting ready to embrace virtual reality, augmented reality and chatbots. Where do we go from here? To bridge the gap between the technology-addicted consumer and marketeers that are constantly chasing the facts, those marketeers can no longer rely on yesterday's solutions. This book offers an aid to finding new ways out of the slump and in centralizing innovation in every marketing plan. Reviewing success stories and best practices forms an added dimension to this approach: by figuring out which methods worked in the past, why and how they worked, we can set out for even greater results - even in the ever-changing digital age.

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