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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
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612-822-4611
Make It All about Me: Leveraging Omnichannel and AI for Marketing Success

Make It All about Me: Leveraging Omnichannel and AI for Marketing Success

Paperback

Business GeneralMarketing

Currently unavailable to order

ISBN10: 191255514X
ISBN13: 9781912555147
Publisher: Lid Pub
Published: Oct 15 2019
Pages: 456
Weight: 1.10
Height: 0.80 Width: 6.20 Depth: 9.20
Language: English
The term omnichannel may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make It All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.

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