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How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Westwood, John

Paperback

Series: Creating Success, Book 4

CareersMarketing

Publisher Price: $17.99

ISBN10: 1398605689
ISBN13: 9781398605688
Publisher: Kogan Page
Published: Jul 26 2022
Pages: 192
Weight: 0.50
Height: 0.52 Width: 5.50 Depth: 8.50
Language: English

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.

With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Fully updated for 2022, this 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.

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