Consumer Behaviour: Applications in Marketing
Paperback
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ISBN13: 9781473919501
Publisher: Sage Pubn
Published: Feb 4 2017
Pages: 368
Weight: 1.55
Height: 0.80 Width: 7.30 Depth: 9.10
Language: English
The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research.
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