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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Compendium of Brand Communications for Financial Institutions: Volume 1: Communications, Advertising, and Customer Relationships

Compendium of Brand Communications for Financial Institutions: Volume 1: Communications, Advertising, and Customer Relationships

Cj, Jason

Paperback

Series: Syl+jas Bureau Brand Communication, Book 7

Marketing

ISBN13: 9798503247497
Publisher: Independently Published
Published: May 12 2021
Pages: 134
Weight: 0.31
Height: 0.29 Width: 5.00 Depth: 7.99
Language: English
In this compendium are 13 chapters presenting the aspects of communications, advertising and customer relationships as it pertains to financial institutions. From the macro to the micro, banks and insurers alike face the same prospects in winning and retaining customers. Applying cutting-edge research to brand communications strategy and execution across various pillars, this book answers questions that include:
  • How should a financial institution like a bank or insurer approach its brand communications? How can it recover from a brand crisis?
  • How should it present financial information to consumers?
  • How should its design aesthetics be shaped to affect intentions?
  • What should it look out for?
CONTENTS

Communications/Advertising
  • Communicating CSR through your website
  • Lose the Jargon
  • Recovering from a brand crisis
  • Designing a managerial framework to select effective bank ads
  • Massage your message
  • Design aesthetics affect intentions towards mobile banking applications
  • AI and insurance
  • Agency accountability

Customer relationships
  • Creating brand emotional attachment with the power of social media
  • Improving repurchase intentions
  • Brand community engagement
  • Service channel interactions and brand loyalty
Tools (Practical)
  • Monitoring and measuring social media (Practical tips and tools)


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