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The Cold Start Problem: How to Start and Scale Network Effects

The Cold Start Problem: How to Start and Scale Network Effects

Chen, Andrew

Hardcover

Business General

Publisher Price: $29.99

ISBN10: 0062969749
ISBN13: 9780062969743
Publisher: Harper Business
Published: Dec 7 2021
Pages: 400
Weight: 1.20
Height: 1.40 Width: 6.10 Depth: 9.10
Language: English

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech's most successful products have solved the dreaded cold start problem--by leveraging network effects to launch and scale toward billions of users.

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Business General