Open Daily: 10am - 10pm | Curbside pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Ametora: How Japan Saved American Style

Ametora: How Japan Saved American Style

Marx, W. David

Hardcover

Fashion & AccessoriesGeneral DesignJapanese History

Publisher Price: $30.00

ISBN10: 0465059732
ISBN13: 9780465059737
Publisher: Basic Books
Published: Dec 1 2015
Pages: 296
Weight: 0.85
Height: 1.00 Width: 5.60 Depth: 8.30
Language: English
The story of how Japan adopted and ultimately revived traditional American fashion

Look closely at any typically American article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look--known as ametora, or American traditional--and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land.

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.

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