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612-822-4611
Against Creativity

Against Creativity

Hardcover

PhilosophyGeneral Political ScienceSelf-Help

Currently unavailable to order

ISBN10: 1786636492
ISBN13: 9781786636492
Publisher: Verso
Published: Oct 9 2018
Pages: 240
Weight: 0.80
Height: 0.90 Width: 5.40 Depth: 8.30
Language: English
Everything you have been told about creativity is wrong.

From line managers, corporate CEOs, urban designers, teachers, politicians, mayors, advertisers and even our friends and family, the message is 'be creative'. Creativity is heralded as the driving force of our contemporary society; celebrated as agile, progressive and liberating. It is the spring of the knowledge economy and shapes the cities we inhabit. It even defines our politics. What could possibly be wrong with this?

In this brilliant, counter intuitive blast Oli Mould demands that we rethink the story we are being sold. Behind the novelty, he shows that creativity is a barely hidden form of neoliberal appropriation. It is a regime that prioritizes individual success over collective flourishing. It refuses to recognise anything - job, place, person - that is not profitable. And it impacts on everything around us: the places where we work, the way we are managed, how we spend our leisure time.

Is there an alternative? Mould offers a radical redefinition of creativity, one embedded in the idea of collective flourishing, outside the tyranny of profit. Bold, passionate and refreshing, Against Creativity, is a timely correction to the doctrine of our times.

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