The Tipping Point
How Little Things Can Make a Big Difference
Pub. price: $17.99
ISBN10: 0316346624 ISBN13: 9780316346627 Publisher: Back Bay Books Published: Jan 7 2002 Pages: 301 Weight: 0.65lbs. Height: 8.25" Width: 5.50" Depth: 0.75" Language: English
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.