Business of Art
The $12 Million Stuffed Shark
The Curious Economics of Contemporary Art
Paperback ISBN: 0230620590
Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock’s drip painting No. 5, 1948 sell for $140 million? Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored. This book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices. Drawing on interviews with past and present executives of auction houses and art dealerships, artists, and the buyers who move the market, Thompson launches the reader on a journey of discovery through the peculiar world of modern art. Surprising, passionate, gossipy, revelatory, The $12 Million Stuffed Shark reveals a great deal that even experienced auction purchasers do not know.
33 Artists in 3 Acts
Hardcover ISBN: 0393240975
The best-selling author of Seven Days in the Art World now tells the story of the artists themselves—how they move through the world, create successful works, and command credibility.With Sarah Thornton as our expert guide, readers gain unprecedented access to a dazzling range of artists, from international superstars to unheralded art teachers. With a clever structure of richly linked, cinematic scenes, 33 Artists in 3 Acts investigates artists’ psyches, personas, politics, and social networks. Thornton rummages through artists’ bank accounts and bedrooms, exploring their studios as ideas germinate and major works take shape. Witnessing their crises and triumphs, Thornton turns a wry, analytical eye on the different answers—and nonanswers—she receives to the question “What is an artist?
33 Artists in 3 Acts
Paperback ISBN: 039335167x
A narrative assessment of today's most influential living artists seeks to humanize and demystify contemporary art by illuminating the process of its creation as a reflection of artist psyches, politics and social networks. 75,000 first printing.
Art & Fear
Observations on the Perils (And Rewards) of Artmaking
Paperback ISBN: 0961454733
"This is a book about making art. Ordinary art. Ordinary art means something like: all art not made by Mozart. After all, art is rarely made by Mozart-like people; essentially—statistically speaking—there aren't any people like that. Geniuses get made once-a-century or so, yet good art gets made all the time, so to equate the making of art with the workings of genius removes this intimately human activity to a strangely unreachable and unknowable place. For all practical purposes making art can be examined in great detail without ever getting entangled in the very remote problems of genius." —-from the Introduction Art & Fear explores the way art gets made, the reasons it often doesn't get made, and the nature of the difficulties that cause so many artists to give up along the way. The book's co-authors, David Bayles and Ted Orland, are themselves both working artists, grappling daily with the problems of making art in the real world. Their insights and observations, drawn from personal experience, provide an incisive view into the world of art as it is expeienced by artmakers themselves. This is not your typical self-help book. This is a book written by artists, for artists -— it's about what it feels like when artists sit down at their easel or keyboard, in their studio or performance space, trying to do the work they need to do. First published in 1994, Art & Fear quickly became an underground classic. Word-of-mouth response alone—now enhanced by internet posting—has placed it among the best-selling books on artmaking and creativity nationally. Art & Fear has attracted a remarkably diverse audience, ranging from beginning to accomplished artists in every medium, and including an exceptional concentration among students and teachers. The original Capra Press edition of Art & Fear sold 80,000 copies. An excerpt: Today, more than it was however many years ago, art is hard because you have to keep after it so consistently. On so many different fronts. For so little external reward. Artists become veteran artists only by making peace not just with themselves, but with a huge range of issues. You have to find your work...
Art / Work
Everything You Need to Know (and Do) As You Pursue Your Art Career
Paperback ISBN: 1501146165
The definitive, must-have guide to pursuing an art career—the fully revised and updated edition of Art/Work, now in its fourteenth printing, shares the tools artists of all levels need to make it in this highly competitive field. Originally published in 2009, Art/Work was the first practical guide to address how artists can navigate the crucial business and legal aspects of a fine art career. But the rules have changed since then, due to the proliferation of social media, increasing sophistication of online platforms, and ever more affordable digital technology. Artists have never had to work so hard to distinguish themselves—including by making savvy decisions and forging their own paths. Now Heather Bhandari, with over fifteen years of experience as a director of the popular Chelsea gallery Mixed Greens, and Jonathan Melber, a former arts/entertainment lawyer and director of an art e-commerce startup, advise a new generation of artists on how to make it in the art world. In this revised and updated edition, Bhandari and Melber show artists how to tackle a host of new challenges. How do you diversify income streams to sustain a healthy art practice? How can you find an alternative to the gallery system? How do you review a license agreement? What are digital marketing best practices? Also included are new quotes from over thirty arts professionals, updated commission legal templates, organizational tips, tax information, and advice for artists who don’t make objects. An important resource for gallerists, dealers, art consultants, artist-oriented organizations, and artists alike, Art/Work is the resource that all creative entrepreneurs in the art world turn to for advice.
Art and the Challenge of Markets
From Commodification of Art to Artistic Critiques of Capitalism
Hardcover ISBN: 3319646435
Art and the Challenge of Markets Volumes 1 & 2 examine the politics of art and culture in light of the profound changes that have taken place in the world order since the 1980s and 1990s. The contributors explore how in these two decades, the neoliberal or market-based model of capitalism started to spread from the economic realm to other areas of society. As a result, many aspects of contemporary Western societies increasingly function in the same way as the private enterprise sector under traditional market capitalism. This second volume analyses the relationships of art with contemporary capitalist economies and instrumentalist cultural policies, and examines several varieties of capitalist-critical and alternative art forms that exist in today’s art worlds. It also addresses the vexed issues of art controversies and censorship. The chapters cover issues such as the culturalization of the economy, aesthetics and anti-aesthetics, the societal benefits of works of art, art's responsibility to society, "artivism", activist arts as protest and capitalism-critical works, and controversies over nudity in art, as well as considering the marketisation of emerging visual arts worlds in East Asia. The book ends with the a concluding chapter suggesting that even in today's marketized and commercialized environments, art will find a way. Both volumes provide students and scholars across a range of disciplines with an incisive, comparative overview of the politics of art and culture and national, international and transnational art worlds in contemporary capitalism.
Art and the Challenge of Markets
National Cultural Politics and the Challenges of Marketization and Globalization
Hardcover ISBN: 3319645854
Art and the Challenge of Markets Volumes 1 & 2 examine the politics of art and culture in light of the profound changes that have taken place in the world order since the 1980s and 1990s. The contributors explore how in these two decades, the neoliberal or market-based model of capitalism started to spread from the economic realm to other areas of society. As a result, many aspects of contemporary Western societies increasingly function in the same way as the private enterprise sector under traditional market capitalism. The first volume of this two-volume collection considers a broad range of national cultural policies from European and North American countries, and examines the strengthening of international and transnational art worlds in music, visual arts, film, and television. The chapters cover cultural policy and political culture in the United States, United Kingdom, Germany, France, Switzerland, the Nordic countries, the Balkans, and Slovenia, and address the extent to which Western nations have shifted from welfare-state to market-based ideologies. Tensions between centres and peripheries in global art worlds are considered, as well as complex interactions between nations and international and transnational art worlds, and regional variations in the audiovisual market. Both volumes provide students and scholars across a range of disciplines with an incisive, comparative overview of the politics of art and culture and national, international and transnational art worlds in contemporary capitalism.
Art Business Today
20 Key Topics
Paperback ISBN: 184822091x
This is an essential reference book for students in the areas of art business, arts management, the creative and cultural industries, art history, and general business and management.