Business of Art
The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
The $12 Million Stuffed Shark
The Curious Economics of Contemporary Art
Paperback      ISBN: 0230620590

Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million?

Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.

This book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices. Drawing on interviews with past and present executives of auction houses and art dealerships, artists, and the buyers who move the market, Thompson launches the reader on a journey of discovery through the peculiar world of modern art. Surprising, passionate, gossipy, revelatory, The $12 Million Stuffed Shark reveals a great deal that even experienced auction purchasers do not know.

100 Secrets of the Art World: Everything You Always Wanted to Know from Artists, Collectors and Curators, But Were Afraid to Ask
100 Secrets of the Art World
Everything You Always Wanted to Know from Artists, Collectors and Curators, But Were Afraid to Ask
Paperback      ISBN: 3863359615

What do major artists consider their best-kept secret? What is regarded as confidential knowledge among the key players of the global art market? In 100 Secrets of the Art World, the most powerful international individuals share their insights.

Edited by Thomas Girst and Magnus Resch (author of the bestselling Management of Art Galleries), this indispensable and fun guide to contemporary art contains exclusive anecdotes, advice and personal stories from artists, museum directors, gallerists, auction house insiders, collectors and many more. Contributors include Jeff Koons, Zaha Hadid, Marina Abramovic, lafur El asson and John Baldessari, as well as directors and curators from the Centre Pompidou, the Guggenheim, The Metropolitan Museum of Art, The Museum of Modern Art, Tate Modern, the Nationalgalerie and elsewhere, including Philip Tinari, Hans Neuendorf, Matthew Slotover, Hans Ulrich Obrist, Daniel Birnbaum, Klaus Biesenbach, Jeffrey Deitch, Larry Gagosian, Alexandra Munroe and others.

Thoughtful and often critical entries make this informative publication an entertaining read for anyone interested in contemporary art.

Thomas Girst is an art historian and the worldwide Head of Cultural Engagement at the BMW Group. His most recent publications include The Duchamp Dictionary (2014) and Art, Literature, and the Japanese American Internment (2015).

Magnus Resch is an author, art entrepreneur and lecturer at the University of St. Gallen. His most recent publications include the Art Collector Report (2015) and the bestseller Management of Art Galleries (2015).
33 Artists in 3 Acts
33 Artists in 3 Acts
Hardcover      ISBN: 0393240975

The best-selling author of Seven Days in the Art World now tells the story of the artists themselves--how they move through the world, command credibility, and create iconic works.

33 Artists in 3 Acts offers unprecedented access to a dazzling range of artists, from international superstars to unheralded art teachers. Sarah Thornton's beautifully paced, fly-on-the-wall narratives include visits with Ai Weiwei before and after his imprisonment and Jeff Koons as he woos new customers in London, Frankfurt, and Abu Dhabi. Thornton meets Yayoi Kusama in her studio around the corner from the Tokyo asylum that she calls home. She snoops in Cindy Sherman's closet, hears about Andrea Fraser's psychotherapist, and spends quality time with Laurie Simmons, Carroll Dunham, and their daughters Lena and Grace.

Through these intimate scenes, 33 Artists in 3 Acts explores what it means to be a real artist in the real world. Divided into three cinematic "acts"--politics, kinship, and craft--it investigates artists' psyches, personas, politics, and social networks. Witnessing their crises and triumphs, Thornton turns a wry, analytical eye on their different answers to the question "What is an artist?"

33 Artists in 3 Acts reveals the habits and attributes of successful artists, offering insight into the way these driven and inventive people play their game. In a time when more and more artists oversee the production of their work, rather than make it themselves, Thornton shows how an artist's radical vision and personal confidence can create audiences for their work, and examines the elevated role that artists occupy as essential figures in our culture.

33 Artists in 3 Acts
33 Artists in 3 Acts
Paperback      ISBN: 039335167x

The best-selling author of Seven Days in the Art World now tells the story of the artists themselves--how they move through the world, command credibility, and create iconic works.

33 Artists in 3 Acts offers unprecedented access to a dazzling range of artists, from international superstars to unheralded art teachers. Sarah Thornton's beautifully paced, fly-on-the-wall narratives include visits with Ai Weiwei before and after his imprisonment and Jeff Koons as he woos new customers in London, Frankfurt, and Abu Dhabi. Thornton meets Yayoi Kusama in her studio around the corner from the Tokyo asylum that she calls home. She snoops in Cindy Sherman's closet, hears about Andrea Fraser's psychotherapist, and spends quality time with Laurie Simmons, Carroll Dunham, and their daughters Lena and Grace.

Through these intimate scenes, 33 Artists in 3 Acts explores what it means to be a real artist in the real world. Divided into three cinematic "acts"--politics, kinship, and craft--it investigates artists' psyches, personas, politics, and social networks. Witnessing their crises and triumphs, Thornton turns a wry, analytical eye on their different answers to the question "What is an artist?"

33 Artists in 3 Acts reveals the habits and attributes of successful artists, offering insight into the way these driven and inventive people play their game. In a time when more and more artists oversee the production of their work, rather than make it themselves, Thornton shows how an artist's radical vision and personal confidence can create audiences for their work, and examines the elevated role that artists occupy as essential figures in our culture.

Art & Fear: Observations on the Perils
Art & Fear
Observations on the Perils
Paperback      ISBN: 0884963799

What do Aldous Huxley and Elmore Leonard have in common? Why do most successful writers employ humor in significant ways to enhance their work? Writing Humor answers these questions and more. While it cannot give you a sense of humor, the book teaches you to perfect the one you have using practical techniques. Through analysis of published works, it demonstrates how writers develop humorous situations and characters. From Dave Barry's exaggerations, to the dark humor of Joseph Heller, to the carefully plotted episodes of Cheers, the reader will learn to define elements that made these funny and to put them to work in their own writing.

Writing Humor will also teach different types of humor (satire, comedy of manners, parody) and suggest which type is appropriate for the reader's work. The book will also emphasize the difference between humor writing and jokes. This distinction sets the book apart, as humor plays an important part in much literature that has endured while jokes disappear quickly.

The writer will learn to develop comic lead characters, narrative comic voice, and for the serious novelist seeking comic relief, the humorous incidental character or humorous interlude. Television or movie scriptwriters will learn, via interviews with successful writers and actual script samples, the techniques they used.

Art & Fear: Observations on the Perils (and Rewards) of Artmaking
Art & Fear
Observations on the Perils (and Rewards) of Artmaking
Paperback      ISBN: 0961454733

"This is a book about making art. Ordinary art. Ordinary art means something like: all art not made by Mozart. After all, art is rarely made by Mozart-like people; essentially--statistically speaking--there aren't any people like that. Geniuses get made once-a-century or so, yet good art gets made all the time, so to equate the making of art with the workings of genius removes this intimately human activity to a strangely unreachable and unknowable place. For all practical purposes making art can be examined in great detail without ever getting entangled in the very remote problems of genius."
---from the Introduction

Art & Fear explores the way art gets made, the reasons it often doesn't get made, and the nature of the difficulties that cause so many artists to give up along the way. The book's co-authors, David Bayles and Ted Orland, are themselves both working artists, grappling daily with the problems of making art in the real world. Their insights and observations, drawn from personal experience, provide an incisive view into the world of art as it is expeienced by artmakers themselves.

This is not your typical self-help book. This is a book written by artists, for artists --- it's about what it feels like when artists sit down at their easel or keyboard, in their studio or performance space, trying to do the work they need to do. First published in 1994, Art & Fear quickly became an underground classic. Word-of-mouth response alone--now enhanced by internet posting--has placed it among the best-selling books on artmaking and creativity nationally.

Art & Fear has attracted a remarkably diverse audience, ranging from beginning to accomplished artists in every medium, and including an exceptional concentration among students and teachers. The original Capra Press edition of Art & Fear sold 80,000 copies.

An excerpt:

Today, more than it was however many years ago, art is hard because you have to keep after it so consistently. On so many different fronts. For so little external reward. Artists become veteran artists only by making peace not just with themselves, but with a huge range of issues. You have to find your work...

Art and the Challenge of Markets Volume 1: National Cultural Politics and the Challenges of Marketization and Globalization
Art and the Challenge of Markets Volume 1
National Cultural Politics and the Challenges of Marketization and Globalization
Hardcover      ISBN: 3319645854

Art and the Challenge of Markets Volumes 1 & 2 examine the politics of art and culture in light of the profound changes that have taken place in the world order since the 1980s and 1990s. The contributors explore how in these two decades, the neoliberal or market-based model of capitalism started to spread from the economic realm to other areas of society. As a result, many aspects of contemporary Western societies increasingly function in the same way as the private enterprise sector under traditional market capitalism.

The first volume of this two-volume collection considers a broad range of national cultural policies from European and North American countries, and examines the strengthening of international and transnational art worlds in music, visual arts, film, and television. The chapters cover cultural policy and political culture in the United States, United Kingdom, Germany, France, Switzerland, the Nordic countries, the Balkans, and Slovenia, and address the extent to which Western nations have shifted from welfare-state to market-based ideologies. Tensions between centres and peripheries in global art worlds are considered, as well as complex interactions between nations and international and transnational art worlds, and regional variations in the audiovisual market.

Both volumes provide students and scholars across a range of disciplines with an incisive, comparative overview of the politics of art and culture and national, international and transnational art worlds in contemporary capitalism.

Art and the Challenge of Markets Volume 2: From Commodification of Art to Artistic Critiques of Capitalism
Art and the Challenge of Markets Volume 2
From Commodification of Art to Artistic Critiques of Capitalism
Hardcover      ISBN: 3319646435

Art and the Challenge of Markets Volumes 1 & 2 examine the politics of art and culture in light of the profound changes that have taken place in the world order since the 1980s and 1990s. The contributors explore how in these two decades, the neoliberal or market-based model of capitalism started to spread from the economic realm to other areas of society. As a result, many aspects of contemporary Western societies increasingly function in the same way as the private enterprise sector under traditional market capitalism.

This second volume analyses the relationships of art with contemporary capitalist economies and instrumentalist cultural policies, and examines several varieties of capitalist-critical and alternative art forms that exist in today's art worlds. It also addresses the vexed issues of art controversies and censorship. The chapters cover issues such as the culturalization of the economy, aesthetics and anti-aesthetics, the societal benefits of works of art, art's responsibility to society, "artivism", activist arts as protest and capitalism-critical works, and controversies over nudity in art, as well as considering the marketisation of emerging visual arts worlds in East Asia. The book ends with the a concluding chapter suggesting that even in today's marketized and commercialized environments, art will find a way.

Both volumes provide students and scholars across a range of disciplines with an incisive, comparative overview of the politics of art and culture and national, international and transnational art worlds in contemporary capitalism.

Art Business Today: 20 Key Topics
Art Business Today
20 Key Topics
Paperback      ISBN: 184822091x
Art Business Today: 20 Key Topics is an accessible and comprehensive companion to the business of art written by leading experts in the field, many of them based at Sotheby's Institute of Art. It is an essential reference book for students in the areas of art business, arts management, the creative and cultural industries, art history, and general business and management. The key topics covered range from larger-scale questions about the globalisation, funding, and ethics of the art market, to entries more focussed on art objects themselves, such as connoisseurship, authenticity and conservation. Providing an up-to-date entree to the processes, structures, trends and peculiarities of the global art business, this book will fascinate all those unfamiliar with its opaque practices and traditions.

Art Derivatives
Art Derivatives
Hardcover      ISBN: 1864706546

An art derivative is a kind of cultural and creative product that is derived from often quite famous artworks; the creation of these products is becoming an increasingly popular trend across the art markets, museums and galleries. Art derivatives are generally seen to be an affordable option (when compared to the artwork itself), easy to purchase, and can often be mass produced, making it easier for the layperson to obtain. It's not unusual for museums, galleries, designers, and artists to collaborate in designing and developing art derivatives. This highly illustrated book presents some of the most popular art derivatives across the world, including the best-selling products found in well-known museums, such as MoMA in New York and the V&A in London. Readers are shown how the supply of art objects and products are making a greater reach into the public realm, and how these objects help to enrich people's lives.