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E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It
E-Commerce Website Optimization
Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It
2nd Edition    Paperback      ISBN: 178966442x

Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy. Grounded in best-practice theory and research, it brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.

In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Nailbiter, Volume 8: Horror in the Sun
Nailbiter, Volume 8
Horror in the Sun
Paperback      ISBN: 1534318658

JOSHUA WILLIAMSON & MIKE HENDERSON'S CRITICALLY ACCLAIMED HIT HORROR SERIES CONTINUES

The Nailbiter's secrets turned a fun game from High School into a deadly war between serial killers His daughter, Sheriff Crane and Agent Finch must return to the destroyed Buckaroo to find the horrific Mastermind behind the bloodshed before it spreads

Collects NAILBITER RETURNS #6-10
No B.S. Guide to Direct Response Social Media Marketing
No B.S. Guide to Direct Response Social Media Marketing
2nd Edition    Paperback      ISBN: 1599186624
Social Media is Not Marketing

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire.
Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn:

  • 6 direct-response principles that must be applied to social media marketing
  • The most powerful marketing tactic (per Google)
  • How to get riches with niches and become a magnet to your customers
  • The monetizing magic of crafting effective emails
  • The #1 way to prevent wasted marketing dollars
  • 5 ways to grow your list for FREE (before spending a dime on advertising)
  • Turn passive content into an active conversion tool
  • Create raving fans who introduce you to their networks
  • Turn niches into riches, laser in on your perfect prospects and ignore the "tire kickers"
  • Harness the biggest secret in social media--offline

    Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

  • Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption
    Remarkable Retail
    How to Win & Keep Customers in the Age of Digital Disruption
    Hardcover      ISBN: 1928055710

    Physical retail isn't dead--but boring retail is Remarkable Retail equips the savvy retailer with eight essential strategies to deliver a powerful customer experience.

    Despite the clickbait headlines that warn of a "retail apocalypse," many brick and mortar retail brands are enjoying strong growth and profits. Others, however, are destined to become obsolete because they offer merely convenience, decent prices, or an okay shopping experience. In Remarkable Retail, industry thought leader Steve Dennis argues that retailers can no longer count on scarcity to drive sales, or settle for providing indifferent in-store experiences, because customers live online and have a wealth of choice and information at their fingertips.

    In the book, Dennis unpacks the trends that are squeezing traditional stores and presents eight essential strategies for visionary retail leaders who are prepared to reimagine the customer experience in the age of digital disruption. A remarkable retailer is digitally enabled, human centered, harmonized, mobile, personal, connected, memorable, and radical.

    In most retail categories, digital channels are now central to the consumer's journey, but that doesn't mean people aren't also shopping in stores. Packed with illuminating case studies from some of modern retail's biggest success stories, Remarkable Retail shows retailers and those in adjunct industries such as manufacturing, marketing, and tech, what it takes to create big buzz around the in-store experience.

    In an age where consumers have short attention spans and myriad options, Remarkable Retail is your crucial roadmap to creating a powerful retail experience that keeps your customers coming back for more.

    A Treasury of Bookplates from the Renaissance to the Present
    A Treasury of Bookplates from the Renaissance to the Present
    Paperback      ISBN: 0486234851

    Selecting the finest specimens by Durer, Beardsley, Kent, and others, the former editor of "American Artist" offers 761 miniature works of art representing 500 years of the bookplate from the first known example ca. 1450 to a wide range of fascinating 20th-century designs. Most comprehensive collection available. Introduction.
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