Database and Administration
Featured Items
Introduction to Data Mining
Introduction to Data Mining
Hardcover      ISBN: 0321321367

Introduction to Data Mining presents fundamental concepts and algorithms for those learning data mining for the first time. Each major topic is organized into two chapters, beginning with basic concepts that provide necessary background for understanding each data mining technique, followed by more advanced concepts and algorithms.

Super Crunchers: Why Thinking-By-Numbers Is the New Way to Be Smart
Super Crunchers
Why Thinking-By-Numbers Is the New Way to Be Smart
Paperback      ISBN: 0553384732
NEW YORK TIMES BESTSELLER - With new information on crunching your own numbers to get the edge the experts have

An international sensation--and still the talk of the relevant blogosphere--this Wall Street Journal and New York Times business bestseller examines the "power" in numbers. Today more than ever, number crunching affects your life in ways you might not even imagine. Intuition and experience are no longer enough to make the grade. In order to succeed--even survive--in our data-based world, you need to become statistically literate.

Cutting-edge organizations are already crunching increasingly larger databases to find the unseen connections among seemingly unconnected things to predict human behavior with staggeringly accurate results. From Internet sites like Google and Amazon that use filters to keep track of your tastes and your purchasing history, to insurance companies and government agencies that every day make decisions affecting your life, the brave new world of the super crunchers is happening right now. No one who wants to stay ahead of the curve should make another keystroke without reading Ian Ayres's engrossing and enlightening book.
Blockchain for Dummies
Blockchain for Dummies
2nd Edition    Paperback      ISBN: 1119555019

Unravel the mysteries of blockchains

Blockchain technologies are disrupting some of the world's biggest industries. Blockchain For Dummies provides a fast way to catch up with the essentials of this quickly evolving tech. Written by an author involved in founding and analyzing blockchain solutions, this book serves to help those who need to understand what a blockchain can do (and can't do).

This revised edition walks you through how a blockchainsecurely records data across independent networks. It offers a tour of some of the world's best-known blockchains, including those that power Bitcoin and other cryptocurrencies. It also provides a glance at how blockchain solutions are affecting the worlds of finance, supply chain management, insurance, and governments.

  • Get a clear picture of what a blockchain can do
  • Learn how blockchains rule cryptocurrency and smart contracts
  • Discover current blockchains and how each of them work
  • Test blockchain apps

Blockchain has become the critical buzzword in the world of financial technology and transaction security -- and now you can make sense of it with the help of this essential guide.

Oracle CRM on Demand Deployment Guide
Oracle CRM on Demand Deployment Guide
Paperback      ISBN: 0071717633
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
Master Oracle CRM On Demand

Foster long-term customer relationships and accelerate productivity using the proven strategies and best practices in this Oracle Press guide. Oracle CRM On Demand Deployment Guide shows how to set up, customize, and manage a dynamic software-as-a-service solution across your enterprise. Develop implementation plans, maximize user adoption, build applets and portals, integrate Web 2.0 features, and use analytics dashboards. The latest design, tuning, and data security techniques are also covered in this practical resource.

  • Establish business objectives, project requirements, and key success metrics
  • Staff an implementation team and develop effective rollout plans
  • Configure, deploy, and administer Oracle CRM On Demand
  • Manage users and restrict access using roles and privileges
  • Customize sales, marketing, and service processes with the object model
  • Embed external content and URLs using the web services API
  • Distribute real-time BI using dashboards and advanced reporting tools
  • Incorporate web tabs, mashups, Google services, and RSS feeds
  • Use workflow to automate business process management
Serious Python: Black-Belt Advice on Deployment, Scalability, Testing, and More
Serious Python
Black-Belt Advice on Deployment, Scalability, Testing, and More
Paperback      ISBN: 1593278780
An indispensable collection of practical tips and real-world advice for tackling common Python problems and taking your code to the next level. Features interviews with high-profile Python developers who share their tips, tricks, best practices, and real-world advice gleaned from years of experience.

Sharpen your Python skills as you dive deep into the Python programming language with Serious Python. You'll cover a range of advanced topics like multithreading and memorization, get advice from experts on things like designing APIs and dealing with databases, and learn Python internals to help you gain a deeper understanding of the language itself. Written for developers and experienced programmers, Serious Python brings together over 15 years of Python experience to teach you how to avoid common mistakes, write code more efficiently, and build better programs in less time.

As you make your way through the book's extensive tutorials, you'll learn how to start a project and tackle topics like versioning, layouts, coding style, and automated checks. You'll learn how to package your software for distribution, optimize performance, use the right data structures, define functions efficiently, pick the right libraries, build future-proof programs, and optimize your programs down to the bytecode. You'll also learn how to:

- Make and use effective decorators and methods, including abstract, static, and class methods
- Employ Python for functional programming using generators, pure functions, and functional functions
- Extend flake8 to work with the abstract syntax tree (AST) to introduce more sophisticated automatic checks into your programs
- Apply dynamic performance analysis to identify bottlenecks in your code
- Work with relational databases and effectively manage and stream data with PostgreSQL

If you've been looking for a way to take your Python skills from good to great, Serious Python will help you get there. Learn from the experts and get seriously good at Python with Serious Python
Big Data: How the Information Revolution Is Transforming Our Lives
Big Data
How the Information Revolution Is Transforming Our Lives
Paperback      ISBN: 1785782347

Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm? The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever-present, you can't afford to ignore it. Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life.

SQL the Complete Reference, 3rd Edition
SQL the Complete Reference, 3rd Edition
3rd Edition    Paperback      ISBN: 0071592555

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.


The Definitive Guide to SQL

Get comprehensive coverage of every aspect of SQL from three leading industry experts. Revised with coverage of the latest RDBMS software versions, this one-stop guide explains how to build, populate, and administer high-performance databases and develop robust SQL-based applications.

SQL: The Complete Reference, Third Edition shows you how to work with SQL commands and statements, set up relational databases, load and modify database objects, perform powerful queries, tune performance, and implement reliable security policies. Learn how to employ DDL statements and APIs, integrate XML and Java scripts, use SQL objects, build web servers, handle remote access, and perform distributed transactions. Techniques for managing in-memory, stream, and embedded databases that run on today's mobile, handheld, and wireless devices are included in this in-depth volume.

  • Build SQL-based relational databases and applications
  • Create, load, and modify database objects using SQL
  • Construct and execute simple, multitable, and summary queries
  • Implement security measures with authentication, privileges, roles, and views
  • Handle database optimization, backup, recovery, and replication
  • Work with stored procedures, functions, extensions, triggers, and objects
  • Extend functionality using APIs, dynamic SQL, and embedded SQL
  • Explore advanced topics such as DBMS transactions, locking mechanisms, materialized views, and two-phase commit protocol
  • Understand the latest market trends and the future of SQL
SQL for Dummies
SQL for Dummies
Paperback      ISBN: 1119527074

Get ready to make SQL easy

Updated for the latest version of SQL, the new edition of this perennial bestseller shows programmers and web developers how to use SQL to build relational databases and get valuable information from them. Covering everything you need to know to make working with SQL easier than ever, topics include how to use SQL to structure a DBMS and implement a database design; secure a database; and retrieve information from a database; and much more.

SQL is the international standard database language used to create, access, manipulate, maintain, and store information in relational database management systems (DBMS) such as Access, Oracle, SQL Server, and MySQL. SQL adds powerful data manipulation and retrieval capabilities to conventional languages--and this book shows you how to harness the core element of relational databases with ease.

  • Server platform that gives you choices of development languages, data types, on-premises or cloud, and operating systems
  • Find great examples on the use of temporal data
  • Jump right in--without previous knowledge of database programming or SQL

As database-driven websites continue to grow in popularity--and complexity--SQL For Dummies is the easy-to-understand, go-to resource you need to use it seamlessly.

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are
Everybody Lies
Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are
Paperback      ISBN: 0062390864

Be prepared for next semester and get set for back to school

Foreword by Steven Pinker

Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world--provided we ask the right questions.

By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information--unprecedented in history--can tell us a great deal about who we are--the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.

Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn't vote for Barack Obama because he's black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who's more self-conscious about sex, men or women?

Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential--revealing biases deeply embedded within us, information we can use to change our culture, and the questions we're afraid to ask that might be essential to our health--both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

--New York Post
Confident Data Skills: Master the Fundamentals of Working with Data and Supercharge Your Career
Confident Data Skills
Master the Fundamentals of Working with Data and Supercharge Your Career
Paperback      ISBN: 0749481544

Data science is the most exciting skill you can master. Data has dramatically changed how our world works. From entertainment to politics, from technology to advertising and from science to the business world, data is integral and its only limit is our imagination. If you want to have a vibrant and valuable professional life, being skilled with data is the key to a cutting-edge career. Learning how to work with data may seem intimidating or difficult but with Confident Data Skills you will be able to master the fundamentals and supercharge your professional abilities. This essential book covers data mining, preparing data, analysing data, communicating data, financial modelling, visualizing insights and presenting data through film making and dynamic simulations.

In-depth international case studies from a wide range of organizations, including Netflix, LinkedIn, Goodreads, Deep Blue, Alpha Go and Mike's Hard Lemonade Co. show successful data techniques in practice and inspire you to turn knowledge into innovation. Confident Data Skills also provides insightful guidance on how you can use data skills to enhance your employability and improve how your industry or company works through your data skills. Expert author and instructor, Kirill Eremenko, is committed to making the complex simple and inspiring you to have the confidence to develop an understanding, adeptness and love of data.