Database and Administration
Featured Items
SQL for Dummies
SQL for Dummies
Paperback      ISBN: 1119527074

Get ready to make SQL easy

Updated for the latest version of SQL, the new edition of this perennial bestseller shows programmers and web developers how to use SQL to build relational databases and get valuable information from them. Covering everything you need to know to make working with SQL easier than ever, topics include how to use SQL to structure a DBMS and implement a database design; secure a database; and retrieve information from a database; and much more.

SQL is the international standard database language used to create, access, manipulate, maintain, and store information in relational database management systems (DBMS) such as Access, Oracle, SQL Server, and MySQL. SQL adds powerful data manipulation and retrieval capabilities to conventional languages--and this book shows you how to harness the core element of relational databases with ease.

  • Server platform that gives you choices of development languages, data types, on-premises or cloud, and operating systems
  • Find great examples on the use of temporal data
  • Jump right in--without previous knowledge of database programming or SQL

As database-driven websites continue to grow in popularity--and complexity--SQL For Dummies is the easy-to-understand, go-to resource you need to use it seamlessly.

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are
Everybody Lies
Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are
Hardcover      ISBN: 0062390856

An Economist Best Book of the Year

A PBS NewsHour Book of the Year

An Entrepeneur Top Business Book

An Amazon Best Book of the Year in Business and Leadership

New York Times Bestseller

Foreword by Steven Pinker, author of The Better Angels of our Nature

Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world--provided we ask the right questions.

By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information--unprecedented in history--can tell us a great deal about who we are--the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.

Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn't vote for Barack Obama because he's black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who's more self-conscious about sex, men or women?

Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential--revealing biases deeply embedded within us, information we can use to change our culture, and the questions we're afraid to ask that might be essential to our health--both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

Mining Social Media: Finding Stories in Internet Data
Mining Social Media
Finding Stories in Internet Data
Paperback      ISBN: 1593279167
BuzzFeed News Senior Reporter Lam Thuy Vo explains how to mine, process, and analyze data from the social web in meaningful ways with the Python programming language.

Did fake Twitter accounts help sway a presidential election? What can Facebook and Reddit archives tell us about human behavior? In Mining Social Media, senior BuzzFeed reporter Lam Thuy Vo shows you how to use Python and key data analysis tools to find the stories buried in social media.

Whether you're a professional journalist, an academic researcher, or a citizen investigator, you'll learn how to use technical tools to collect and analyze data from social media sources to build compelling, data-driven stories.

Learn how to:
- Write Python scripts and use APIs to gather data from the social web
- Download data archives and dig through them for insights
- Inspect HTML downloaded from websites for useful content
- Format, aggregate, sort, and filter your collected data using Google Sheets
- Create data visualizations to illustrate your discoveries
- Perform advanced data analysis using Python, Jupyter Notebooks, and the pandas library
- Apply what you've learned to research topics on your own

Social media is filled with thousands of hidden stories just waiting to be told. Learn to use the data-sleuthing tools that professionals use to write your own data-driven stories.
Super Crunchers: Why Thinking-By-Numbers Is the New Way to Be Smart
Super Crunchers
Why Thinking-By-Numbers Is the New Way to Be Smart
Paperback      ISBN: 0553384732
NEW YORK TIMES BESTSELLER - With new information on crunching your own numbers to get the edge the experts have

An international sensation--and still the talk of the relevant blogosphere--this Wall Street Journal and New York Times business bestseller examines the "power" in numbers. Today more than ever, number crunching affects your life in ways you might not even imagine. Intuition and experience are no longer enough to make the grade. In order to succeed--even survive--in our data-based world, you need to become statistically literate.

Cutting-edge organizations are already crunching increasingly larger databases to find the unseen connections among seemingly unconnected things to predict human behavior with staggeringly accurate results. From Internet sites like Google and Amazon that use filters to keep track of your tastes and your purchasing history, to insurance companies and government agencies that every day make decisions affecting your life, the brave new world of the super crunchers is happening right now. No one who wants to stay ahead of the curve should make another keystroke without reading Ian Ayres's engrossing and enlightening book.
Oracle CRM on Demand Deployment Guide
Oracle CRM on Demand Deployment Guide
Paperback      ISBN: 0071717633
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
Master Oracle CRM On Demand

Foster long-term customer relationships and accelerate productivity using the proven strategies and best practices in this Oracle Press guide. Oracle CRM On Demand Deployment Guide shows how to set up, customize, and manage a dynamic software-as-a-service solution across your enterprise. Develop implementation plans, maximize user adoption, build applets and portals, integrate Web 2.0 features, and use analytics dashboards. The latest design, tuning, and data security techniques are also covered in this practical resource.

  • Establish business objectives, project requirements, and key success metrics
  • Staff an implementation team and develop effective rollout plans
  • Configure, deploy, and administer Oracle CRM On Demand
  • Manage users and restrict access using roles and privileges
  • Customize sales, marketing, and service processes with the object model
  • Embed external content and URLs using the web services API
  • Distribute real-time BI using dashboards and advanced reporting tools
  • Incorporate web tabs, mashups, Google services, and RSS feeds
  • Use workflow to automate business process management
Understanding the Digital World: What You Need to Know about Computers, the Internet, Privacy, and Security
Understanding the Digital World
What You Need to Know about Computers, the Internet, Privacy, and Security
Hardcover      ISBN: 069117654x

The basics of how computer hardware, software, and systems work, and the risks they create for our privacy and security

Computers are everywhere. Some of them are highly visible, in laptops, tablets, cell phones, and smart watches. But most are invisible, like those in appliances, cars, medical equipment, transportation systems, power grids, and weapons. We never see the myriad computers that quietly collect, share, and sometimes leak vast amounts of personal data about us. Through computers, governments and companies increasingly monitor what we do. Social networks and advertisers know far more about us than we should be comfortable with, using information we freely give them. Criminals have all-too-easy access to our data. Do we truly understand the power of computers in our world?

Understanding the Digital World explains how computer hardware, software, networks, and systems work. Topics include how computers are built and how they compute; what programming is and why it is difficult; how the Internet and the web operate; and how all of these affect our security, privacy, property, and other important social, political, and economic issues. This book also touches on fundamental ideas from computer science and some of the inherent limitations of computers. It includes numerous color illustrations, notes on sources for further exploration, and a glossary to explain technical terms and buzzwords.

Understanding the Digital World is a must-read for all who want to know more about computers and communications. It explains, precisely and carefully, not only how they operate but also how they influence our daily lives, in terms anyone can understand, no matter what their experience and knowledge of technology.
The Perfect Weapon: War, Sabotage, and Fear in the Cyber Age
The Perfect Weapon
War, Sabotage, and Fear in the Cyber Age
Hardcover      ISBN: 0451497899
SOON TO BE AN HBO(R) DOCUMENTARY FROM AWARD-WINNING DIRECTOR JOHN MAGGIO - "An important--and deeply sobering--new book about cyberwarfare" (Nicholas Kristof, New York Times)

The Perfect Weapon is the startling inside story of how the rise of cyberweapons transformed geopolitics like nothing since the invention of the atomic bomb. Cheap to acquire, easy to deny, and usable for a variety of malicious purposes, cyber is now the weapon of choice for democracies, dictators, and terrorists. Two presidents--Bush and Obama--drew first blood with Operation Olympic Games, which used malicious code to blow up Iran's nuclear centrifuges, and yet America proved remarkably unprepared when its own weapons were stolen from its arsenal and, during President Trump's first year, turned back on the United States and its allies. And if Obama would begin his presidency by helping to launch the new era of cyberwar, he would end it struggling unsuccessfully to defend against Russia's broad attack on the 2016 US election.

Moving from the White House Situation Room to the dens of Chinese government hackers to the boardrooms of Silicon Valley, New York Times national security correspondent David Sanger reveals a world coming face-to-face with the perils of technological revolution, where everyone is a target.

"Timely and bracing . . . With the deep knowledge and bright clarity that have long characterized his work, Sanger recounts the cunning and dangerous development of cyberspace into the global battlefield of the 21st century." --Washington Post