Introduction to Data Mining presents fundamental concepts and algorithms for those learning data mining for the first time. Each major topic is organized into two chapters, beginning with basic concepts that provide necessary background for understanding each data mining technique, followed by more advanced concepts and algorithms.

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There's no easier, faster, or more practical way to learn the really tough subjects

SQL Demystified explains how to use SQL (Structured Query Language)--the ubiquitous programming language for databases. Readers will learn to create database objects, add and retrieve data from a database, and modify existing data. This self-teaching guide comes complete with key points, background information, quizzes at the end of each chapter, and even a final exam. Simple enough for beginners but challenging enough for advanced students, this is a lively and entertaining brush-up, introductory text, or classroom supplement.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

The Definitive Guide to SQL

Get comprehensive coverage of every aspect of SQL from three leading industry experts. Revised with coverage of the latest RDBMS software versions, this one-stop guide explains how to build, populate, and administer high-performance databases and develop robust SQL-based applications.

SQL: The Complete Reference, Third Edition shows you how to work with SQL commands and statements, set up relational databases, load and modify database objects, perform powerful queries, tune performance, and implement reliable security policies. Learn how to employ DDL statements and APIs, integrate XML and Java scripts, use SQL objects, build web servers, handle remote access, and perform distributed transactions. Techniques for managing in-memory, stream, and embedded databases that run on today's mobile, handheld, and wireless devices are included in this in-depth volume.

• Build SQL-based relational databases and applications
  
• Create, load, and modify database objects using SQL
  
• Construct and execute simple, multitable, and summary queries
  
• Implement security measures with authentication, privileges, roles, and views
  
• Handle database optimization, backup, recovery, and replication
  
• Work with stored procedures, functions, extensions, triggers, and objects
  
• Extend functionality using APIs, dynamic SQL, and embedded SQL
  
• Explore advanced topics such as DBMS transactions, locking mechanisms, materialized views, and two-phase commit protocol
  
• Understand the latest market trends and the future of SQL
  

Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm? The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever-present, you can't afford to ignore it. Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life.

Get ready to make SQL easy

Updated for the latest version of SQL, the new edition of this perennial bestseller shows programmers and web developers how to use SQL to build relational databases and get valuable information from them. Covering everything you need to know to make working with SQL easier than ever, topics include how to use SQL to structure a DBMS and implement a database design; secure a database; and retrieve information from a database; and much more.

SQL is the international standard database language used to create, access, manipulate, maintain, and store information in relational database management systems (DBMS) such as Access, Oracle, SQL Server, and MySQL. SQL adds powerful data manipulation and retrieval capabilities to conventional languages--and this book shows you how to harness the core element of relational databases with ease.

• Server platform that gives you choices of development languages, data types, on-premises or cloud, and operating systems
• Find great examples on the use of temporal data
• Jump right in--without previous knowledge of database programming or SQL

As database-driven websites continue to grow in popularity--and complexity--SQL For Dummies is the easy-to-understand, go-to resource you need to use it seamlessly.

Be prepared for next semester and get set for back to school

Foreword by Steven Pinker

Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world--provided we ask the right questions.

By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information--unprecedented in history--can tell us a great deal about who we are--the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.

Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn't vote for Barack Obama because he's black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who's more self-conscious about sex, men or women?

Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential--revealing biases deeply embedded within us, information we can use to change our culture, and the questions we're afraid to ask that might be essential to our health--both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

In today's hyper-connected society, understanding the mechanisms of trust is crucial. Issues of trust are critical to solving problems as diverse as corporate responsibility, global warming, and the political system. In this insightful and entertaining book, Schneier weaves together ideas from across the social and biological sciences to explain how society induces trust. He shows the unique role of trust in facilitating and stabilizing human society. He discusses why and how trust has evolved, why it works the way it does, and the ways the information society is changing everything.

Unravel the mysteries of blockchains

Blockchain technologies are disrupting some of the world's biggest industries. Blockchain For Dummies provides a fast way to catch up with the essentials of this quickly evolving tech. Written by an author involved in founding and analyzing blockchain solutions, this book serves to help those who need to understand what a blockchain can do (and can't do).

This revised edition walks you through how a blockchainsecurely records data across independent networks. It offers a tour of some of the world's best-known blockchains, including those that power Bitcoin and other cryptocurrencies. It also provides a glance at how blockchain solutions are affecting the worlds of finance, supply chain management, insurance, and governments.

• Get a clear picture of what a blockchain can do
• Learn how blockchains rule cryptocurrency and smart contracts
• Discover current blockchains and how each of them work
• Test blockchain apps

Blockchain has become the critical buzzword in the world of financial technology and transaction security -- and now you can make sense of it with the help of this essential guide.

Foster long-term customer relationships and accelerate productivity using the proven strategies and best practices in this Oracle Press guide. Oracle CRM On Demand Deployment Guide shows how to set up, customize, and manage a dynamic software-as-a-service solution across your enterprise. Develop implementation plans, maximize user adoption, build applets and portals, integrate Web 2.0 features, and use analytics dashboards. The latest design, tuning, and data security techniques are also covered in this practical resource.

• Establish business objectives, project requirements, and key success metrics
• Staff an implementation team and develop effective rollout plans
• Configure, deploy, and administer Oracle CRM On Demand
• Manage users and restrict access using roles and privileges
• Customize sales, marketing, and service processes with the object model
• Embed external content and URLs using the web services API
• Distribute real-time BI using dashboards and advanced reporting tools
• Incorporate web tabs, mashups, Google services, and RSS feeds
• Use workflow to automate business process management