Wedding photography is one of the most competitive genres in photography. With so many other professional photographers (not to mention "Uncle Bobs") fighting for a chance to document all of the important moments and nuances of the wedding day, how can you rise to the top and win your prospective clients' trust and business? Follow Pete and Liliana Wright as they guide you through all of the steps you'll need to take in order to build a successful wedding photography business. In this book, you'll learn about branding, identifying and targeting your ideal client demographic, making great connections at bridal shows, creating a successful workflow on the wedding day, and creating strong relationships with vendors to boost your referrals. You will learn to avoid the myriad mistakes that other photographers fall prey to and will discover surefire tips for surviving in the ever-changing wedding industry while surpassing your competition.
You have a great talent, but do you know how to make a success of it? One of the things not taught in art school is just how active and engaged you need to be. You will have to become your own finance, business and marketing manager, as well as researcher, curator and administrator. Your career is in your hands, but you didn't attend a business school, and you need to focus on what you know best. What They Didn't Teach You in Art School is the ultimate survival guide to life as an artist, while also a perfect springboard for aspiring artists who haven't yet given up the day job. The book provides expert advice, tips and inspiration to help you build a successful career - giving you the time to nurture your true talent.
