Featured Items
Visions: How Science Will Revolutionize the 21st Century
How Science Will Revolutionize the 21st Century
Paperback      ISBN: 0385484992
The physicist-author of the best-selling Hyperspace explores how three scientific advances of the twentieth-century--quantum mechanics, biogenetics, and artificial intelligence--will permanently change humankind's relationship to nature. Reprint. K.
Paperback      ISBN: 0060533226
This profound and accessible book details how science is studying nature's best ideas to solve our toughest 21st–century problems. If chaos theory transformed our view of the universe, biomimicry is transforming our life on Earth. Biomimicry is innovation inspired by nature – taking advantage of evolution's 3.8 billion years of R\'9126D since the first bacteria. Biomimics study nature's best ideas: photosynthesis, brain power, and shells – and adapt them for human use. They are revolutionising how we invent, compute, heal ourselves, harness energy, repair the environment, and feed the world. Science writer and lecturer Janine Benyus names and explains this phenomenon. She takes us into the lab and out in the field with cutting–edge researchers as they stir vats of proteins to unleash their computing power; analyse how electrons zipping around a leaf cell convert sunlight into fuel in trillionths of a second; discover miracle drugs by watching what chimps eat when theyᱥ sick; study the hardy prairie as a model for low–maintenance agriculture; and more.
The Chip: How Two Americans Invented the Microchip and Launched a Revolution
The Chip
How Two Americans Invented the Microchip and Launched a Revolution
Paperback      ISBN: 0375758283
Traces the innovative development of the monolithic integrated circuit, or silicon chip, discussing the scientists who created it, its structure and functions, the evolution of the semiconductor industry, and the vast implications of the silicon chip. Reprint. 25,000 first printing.
Cyberia: Life in the Trenches of Hyperspace
Life in the Trenches of Hyperspace
Hardcover      ISBN: 006251010x
A fascinating trip through modern culture that examines the cyberpunk movement explores the cutting-edge subculture of hackers, virtual reality, and smart drugs, offering an accessible look at an emerging world. 20,000 first printing. $20,000 ad/promo.
The New New Thing: A Silicon Valley Story
The New New Thing
A Silicon Valley Story
Hardcover      ISBN: 0393048136
Tells the unlikely story of Silicon Valley through the life of one of its great achievers--Jim Clark, who founded Silicon Graphics and Netscape and may be on the verge of another trillion-dollar company
Building a Bridge to the 18th Century: How the Past Can Improve Our Future
Building a Bridge to the 18th Century
How the Past Can Improve Our Future
Paperback      ISBN: 0375701273
A leading cultural and social critic explores the key humane ideas that emerged out of eighteenth-century philosophy and science to analyze their relevance to the modern world, arguing that by rediscovering the lessons of history, we can dramatically enhance the quality of life for the future. Reprint. 20,000 first printing.
Prophets of Zoom
Prophets of Zoom
Hardcover      ISBN: 1858944015
Medici Effect: What You Can Learn from Elephants and Epidemics
Medici Effect
What You Can Learn from Elephants and Epidemics
1st Edition    Paperback      ISBN: 1422102823
With an international background and MBA from Harvard, a business consultant draws inspiration from Renaissance Italy's surge of creativity for his "Medici effect." Johansson contends that innovation is fueled by the intersection of disparate fields and cultures, and that intersectional ideas are accelerating due to increasing human migration, convergence of science and computer power. He offers example of Medici-type innovators, and tips for dealing with risk and generating new ideas. Annotation ©2007 Book News, Inc., Portland, OR (
The Unofficial Lego Builder's Guide
The Unofficial Lego Builder's Guide
Paperback      ISBN: 1593270542
Presents a guide to constructing toys, miniature buildings, and art projects with LEGOs, covering topics such as scale, bonding patterns, model designs, grids, mosaics, games, tools, and techniques.
The Languages of Edison's Light
The Languages of Edison's Light
Hardcover      ISBN: 026202456x
Winner in the category of History of Science & Technology, 1999 Professional/Scholarly Publishing Annual Awards Competition presented by the Association of American Publishers, Inc. Technology is business, and dealing with the media, the public, financiers, and government agencies can be as important to an invention's success as effective product development. To understand how rhetoric works in technology, one cannot do better than to start with the American inventor Thomas Alva Edison and the incandescent light bulb. Charles Bazerman tells the story of the emergence of electric light as one of symbols and communication. He examines how Edison and his colleagues represented light and power to themselves and to others as the technology was transformed from an idea to a daily fact of life. He looks at the rhetoric used to create meaning and value for the emergent technology in the laboratory, in patent offices and courts, in financial markets, and in boardrooms, city halls, newspapers, and the consumer marketplace. Along the way he describes the social and communicative arrangements that shaped and transformed the world in which Edison acted. He portrays Edison, both the individual and the corporation, as a self-conscious social actor whose rhetorical groundwork was crucial to the technology's material realization and success.