Technology
Featured Items
The Design of Everyday Things
The Design of Everyday Things
Paperback      ISBN: 0465067107
Reveals a current trend in smart design that can enable companies to move to or remain on the leading edge of the competitive frontier, offering a primer on how and why various products succeed or fail to satisfy consumers. Originally published as The Psychology of Everyday Things. Reprint. 25,000 first printing.
The Long Emergency: Surviving the End of Oil, Climate Change, and Other Converging Catastrophes of the Twenty-First Century
The Long Emergency
Surviving the End of Oil, Climate Change, and Other Converging Catastrophes of the Twenty-First Century
Paperback      ISBN: 0802142494
In an apocalyptic vision of a post-oil future, the author of The Geography of Nowhere details the economic, political, and social changes of an unimaginable scale that can be expected after the tipping point of global peak oil production is passed. Reprint. 50,000 first printing.
Things That Make Us Smart: Defending Human Attributes in the Age of the Machine
Things That Make Us Smart
Defending Human Attributes in the Age of the Machine
Paperback      ISBN: 0201626950
"In Things That Make Us Smart, Donald A. Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather"
The Age of Spiritual Machines: When Computers Exceed Human Intelligence
The Age of Spiritual Machines
When Computers Exceed Human Intelligence
Hardcover      ISBN: 0670882178
The creator of the Kurzweil Reading Machine, the Kurzweil synthesizer, and the Windows 95 voice-recognition program offers logical and readable forecasts about twenty-first century technology. 65,000 first printing. Tour.
An Artist in the University Medical Center
An Artist in the University Medical Center
Hardcover      ISBN: 0874091500
Minnesota Aviation History 1857-1945
Minnesota Aviation History 1857-1945
Hardcover      ISBN: 0963780700
Building a Bridge to the 18th Century: How the Past Can Improve Our Future
Building a Bridge to the 18th Century
How the Past Can Improve Our Future
Paperback      ISBN: 0375701273
A leading cultural and social critic explores the key humane ideas that emerged out of eighteenth-century philosophy and science to analyze their relevance to the modern world, arguing that by rediscovering the lessons of history, we can dramatically enhance the quality of life for the future. Reprint. 20,000 first printing.
Technopoly: The Surrender of Culture to Technology
Technopoly
The Surrender of Culture to Technology
Paperback      ISBN: 0679745408
A social critic argues that the United States has become a "technopoly"--a system that sacrifices social institutions for self-perpetuating technological advancement--and suggests ways to use technical skills to enhance our democracy
The Languages of Edison's Light
The Languages of Edison's Light
Hardcover      ISBN: 026202456x
Winner in the category of History of Science & Technology, 1999 Professional/Scholarly Publishing Annual Awards Competition presented by the Association of American Publishers, Inc. Technology is business, and dealing with the media, the public, financiers, and government agencies can be as important to an invention's success as effective product development. To understand how rhetoric works in technology, one cannot do better than to start with the American inventor Thomas Alva Edison and the incandescent light bulb. Charles Bazerman tells the story of the emergence of electric light as one of symbols and communication. He examines how Edison and his colleagues represented light and power to themselves and to others as the technology was transformed from an idea to a daily fact of life. He looks at the rhetoric used to create meaning and value for the emergent technology in the laboratory, in patent offices and courts, in financial markets, and in boardrooms, city halls, newspapers, and the consumer marketplace. Along the way he describes the social and communicative arrangements that shaped and transformed the world in which Edison acted. He portrays Edison, both the individual and the corporation, as a self-conscious social actor whose rhetorical groundwork was crucial to the technology's material realization and success.
Oak: The Frame of Civilization
Oak
The Frame of Civilization
Paperback      ISBN: 0393327787
A history of the oak tree identifies its significance in religious rites, homemaking, travel, literature, and the outcome of key military conflicts, in an account that documents the communitarian and educational nature of the oak and what it reveals about the natural world's link to science, philosophy, spirituality, and other human disciplines. Reprint.