General Internet and PCs
Icon Steve Jobs
The Greatest Second Act in the History of Business
Hardcover ISBN: 0471720836
An examination of one of the greatest success stories of the digital age looks at the success Steve Jobs has had with Pixar and his rejuvenation of Apple through the introduction of the iMac and iPod.
Killer Web Content
Make the Sale, Deliver the Service, Build the Brand
Paperback ISBN: 071367704x
Written by an internationally-acclaimed specialist in this field, this book gives you the strategies and practical techniques needed to get the very best out of your Web content.
A Journey to the Center of the Internet
Paperback ISBN: 0061994952
This fascinating chronicle of the Internet's development takes readers behind the scenes of our everyday lives to see the heart of the Internet itself, from the room in LA where the Internet came to life to the Pacific Northwest, where Google, Microsoft and Facebook have built huge data centers. 50,000 first printing.
The Tao of Twitter
Changing Your Life and Business 140 Characters at a Time
Paperback ISBN: 0071841156
The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: - Secrets to building influence on Twitter - The formula behind every Twitter business success - 22 ways to build an audience who wants to connect with you - Content strategies, time savers, and useful tips - 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!
The Art of Writing Little
Paperback ISBN: 039334181x
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal. “With advice for writing compelling blogs, pitches, ads, slogans, and social-media postings, Johnson's sophisticated, richly referenced, and example-filled microstyle guide is distinctive, instructive, enjoyable, and inspiring.
Dictionary of Computer and Internet Terms
Paperback ISBN: 0764147552
This updated edition includes the most recent terms relating to constantly expanding computer and internet technology. More than 3,200 terms and definitions deal with-- - Practical guidance for business software users - Computer security, law, and ethics - Computer programming, with examples in several computer languages - Social media, Internet culture, and their latest developments Previous editions of this user-friendly book have proved especially helpful to readers who feel intimidated by computer technicians' jargon. The authors clarify technical terminology while keeping to the highest standards of accuracy. One grateful reader called this book the "Rosetta Stone" for deciphering computer terms. Features many line illustrations and tables.
A Survival Guide for Making Music in the Internet Age
2nd Edition Paperback ISBN: 1458402894
Music 3.0: A Survival Guide for Making Music in the Internet Age is a completely updated edition of the original best seller, featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers. The book not only takes a look at the music industry's evolution and how we got to Music 3.0, but provides the information that today's musician or music business executive needs to take advantage of the new music industry paradigm: What has changed? Who are the new players? Why are traditional record labels, television, and radio no longer factors in an artist's success? How do you market and distribute your music in this new world? How do you make money in this new music world? How do you develop your brand? How do you use Facebook, Twitter, and YouTube as marketing tools? What are the new technologies that are being introduced that will influence how we sell or market? All these questions are answered in the book. This edition also contains new low-cost high- and low-tech tips for marketing and promotion.
What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
Paperback ISBN: 1857886046
Online shopping continues to grow at an astounding rate: in 2012, more than $1 trillion was spent in online retailers alone. The nature of shopping is drastically changing, but with so little information on how best to interact with online customers, how are businesses to succeed? With Click.ology, internet psychologist Graham Jones has filled that gap. Through years of research into Internet psychology and online consumer habits, Jones has written the first how-to of its kind for online businesses. With his C.L.I.C.K. system, businesses will learn the crucial ways in which online shopping differs from traditional brick-and-mortar salesmanship and how to tweak their websites to avoid the dreaded "abandoned shopping cart." Jones tackles tricky psychological subjects such as priming customers for a certain price point and the social aspect of online shopping in a way that makes his strategies easy to implement. In addition to these essential tips, Jones investigates the fast-paced future of ecommerce and what businesses can do to stay ahead of the game. In an online world where customers make their choices in a matter of seconds, Click.ology distills the essentials every company in the online economy needs to know in order to turn clicks into dollars. Graham Jones is an Internet psychologist who helps businesses understand the online behavior of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behavior has adapted to the online world. He lives in the United Kingdom.
The Esri Guide to GIS Analysis
Modeling Suitability, Movement, and Interaction
Paperback ISBN: 1589483057
The Esri Guide to GIS Analysis, Volume 3: Modeling Suitability, Movement, and Interaction describes practical applications of modeling concepts in a geographic information system (GIS). This book shows readers how they can explore spatial interaction, site selection, routing, and scheduling, and explains how to best interpret the results of the analysis. With full-color maps and illustrations and sample applications, this book will help students studying GIS and professional GIS analysts better use models to evaluate locations and analyze movement.