General Internet and PCs
The Art of Writing Little
Paperback ISBN: 039334181x
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal. “With advice for writing compelling blogs, pitches, ads, slogans, and social-media postings, Johnson's sophisticated, richly referenced, and example-filled microstyle guide is distinctive, instructive, enjoyable, and inspiring.
Killer Web Content
Make the Sale, Deliver the Service, Build the Brand
Paperback ISBN: 071367704x
Written by an internationally-acclaimed specialist in this field, this book gives you the strategies and practical techniques needed to get the very best out of your Web content.
The Tao of Twitter
Changing Your Life and Business 140 Characters at a Time
Paperback ISBN: 0071841156
The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: - Secrets to building influence on Twitter - The formula behind every Twitter business success - 22 ways to build an audience who wants to connect with you - Content strategies, time savers, and useful tips - 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!
The Hacked World Order
How Nations Fight, Trade, Maneuver, and Manipulate in the Digital Age
Hardcover ISBN: 1610394151
"The internet today connects roughly 2.7 billion people around the world, and booming interest in the "internet of things" could result in 75 billion devices connected to the web by 2020. The myth of cyberspace as a digital utopia has long been put to rest. Governments are increasingly developing smarter ways of asserting their national authority in cyberspace in an effort to control the flow, organization and ownership of information. In A Hacked World Order, Adam Segal shows how governments use the webto wage war and spy on, coerce, and damage each other. Israel is intent on derailing the Iranian nuclear weapons program. India wants to prevent Pakistani terrorists from using their Blackberries to coordinate attacks. Brazil has plans to lay new fiber cables and develop satellite links so its Internet traffic no longer has to pass through Miami. China does not want to be dependent on the West for its technology needs. These new digital conflicts pose no physical threat--no one has ever died from a cyberattack--but they serve to both threaten and defend the integrity of complex systems like power grids, financial institutions, and security networks"--
A Survival Guide for Making Music in the Internet Age
2nd Edition Paperback ISBN: 1458402894
Music 3.0: A Survival Guide for Making Music in the Internet Age is a completely updated edition of the original best seller, featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers. The book not only takes a look at the music industry's evolution and how we got to Music 3.0, but provides the information that today's musician or music business executive needs to take advantage of the new music industry paradigm: What has changed? Who are the new players? Why are traditional record labels, television, and radio no longer factors in an artist's success? How do you market and distribute your music in this new world? How do you make money in this new music world? How do you develop your brand? How do you use Facebook, Twitter, and YouTube as marketing tools? What are the new technologies that are being introduced that will influence how we sell or market? All these questions are answered in the book. This edition also contains new low-cost high- and low-tech tips for marketing and promotion.
Covers 3rd Generation Ipad!
2nd Edition Paperback ISBN: 0071803718
The third generation iPad is here, and customers are lining up around the block to get it. iPad QuickSteps is a perfect vehicle to learn about this category-defining tablet, with four-color illustrations throughout, and handy Tips and Shortcuts that make key points easy to understand and remember. QuickSteps numbered steps show readers how to use iPad's core features, while informative QuickFacts sidebars explain the how to get the most out of them.Veteran author Joli Ballew shows readers how to quickly set up and begin using the iPad, including customizing, loading content from the App Store and iTunes such as eBooks, movies, videos, and music, plus email and web surfing. Ballew also covers the best apps for extending the functionality of iPad.Step-by-step tutorials and quick-reference information with full-color graphics and colorful layouts throughout Landscape-oriented layout features graphics and text side by side, and the book lies open so readers can follow along as they type Contains key third generation iPad details to help readers maximize all the new tablet's features
Coding HTML & CSS Basics
Paperback ISBN: 1783613920
Coding HTML and CSS is a great practical guide to the basics of HTML and CSS coding. It will help with starting small and medium projects, such as customising your blog or making your own website, and give practical examples of techniques that will aid you. Additionally you will be taken through the steps of adding images and video to your website, along with a troubleshooting guide for any problems that crop up and step-by-step guides to make coding easy.
Mapping the Personal Information Economy
Hardcover ISBN: 0262050730
In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior -- thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications. Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies -- a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines.
The Internet Is a Playground
Irreverent Correspondences of an Evil Online Genius
Paperback ISBN: 1585428817
The Internet personality and creator of 27bslash6.com presents an uproarious collection of online mischief and comedy that includes such viral successes as "Next Time I'll Spend the Money on Drugs Instead" and "Missing Missy." Reprint. 40,000 first printing.