Small Business
Featured Items
The Conquer Kit: A Creative Business Planner for Women Entrepreneurs
The Conquer Kit
A Creative Business Planner for Women Entrepreneurs
Paperback      ISBN: 0399175776
The Conquer Kit is a canvas for your dreams and goals. You are invited to sketch, scribble, collage, and write all over these pages, all while developing an airtight business plan with proven strategies for success.

Author and entrepreneur Natalie MacNeil guides you to tap into your creative genius, build a strong foundation with the four pillars that hold up every thriving business, create heart-centric product and marketing plans, put together your A-team, envision the bigger picture, map your next steps, and ultimately bring your dream business to life.

So what are you waiting for? Dive in. Explore. Envision. Create. CONQUER.

The Yogi Entrepreneur: A Guid to Earning a Mindful Living Through Yoga
The Yogi Entrepreneur
A Guid to Earning a Mindful Living Through Yoga
2nd Edition    Paperback      ISBN: 1492883301

Many yoga teachers are great at teaching but struggle with the business of yoga. The Yogi Entrepreneur is a powerful guidebook for the thousands of aspiring yoga teachers around the world who have a passion for sharing their yoga but resist the business of teaching. Based on decades of experience, Darren Main offers guidance for building classes, leading workshops and developing an ethical career as a yoga teacher. This second edition includes a new chapter on getting it all done and even more guidance around creating a dynamic website and and social networking presence. With more than fifty free and low-cost marketing tips and dozens of resources, this book will help teachers world-wide realize that balancing your checkbook can be every bit as yogic as doing a headstand. Whether you are a new teacher just getting started or a seasoned instructor looking for fresh ideas to breathe new life into your work, The Yogi Entrepreneur is the book for you.

The Maker Movement Manifesto: Rules for Innovation in the New World of Crafters, Hackers, and Tinkerers
The Maker Movement Manifesto
Rules for Innovation in the New World of Crafters, Hackers, and Tinkerers
Hardcover      ISBN: 0071821120

YOU can create the next breakthrough innovation

A revolution is under way. But it's not about tearing down the old guard. It's about building, it's about creating, it's about breathing life into groundbreaking new ideas. It's called the Maker Movement, and it's changing the world.

Mark Hatch has been at the forefront of the Maker Movement since it began. A cofounder of TechShop--the first, largest, and most popular makerspace--Hatch has seen it all. Average people pay a small fee for access to advanced tools--everything from laser cutters and milling machines to 3D printers and AutoCAD software. All they have to bring is their creativity and some positive energy. Prototypes of new products that would have cost $100,000 in the past have been made in his shop for $1,000.

The Maker Movement is where all the next great inventions and innovations are happening--and you can play a part in it.

The Maker Movement Manifesto takes you deep into the movement. Hatch describes the remarkable technologies and tools now accessible to you and shares stories of how ordinary people have devised extraordinary products, giving rise to successful new business ventures. He explains how economic upheavals are paving the way for individuals to create, innovate, make a fortune--and even drive positive societal change--with nothing more than their own creativity and some hard work.

It's all occurring right now, all around the world--and possibly in your own neighborhood.

The creative spirit lives inside every human being. We are all makers. Whether you're a banker, lawyer, teacher, tradesman, or politician, you can play an important role in the Maker society.

So fire up your imagination, read The Maker Movement Manifesto--and start creating

Praise for The Maker Movement Manifesto

"It's the same revolutionary innovation model, but now applied to one of the biggest industries in the world--manufacturing."
--Chris Anderson, CEO, 3D Robotics, and former Editor-in-Chief, Wired

"He (Henry Ford) probably would have started in TechShop."
--Bill Ford, Executive Chairman, Ford Motor Company, and great-grandson of Henry Ford

"We are heading into a new age of manufacturing . . . Hatch has a front-row seat and has written the must-follow guide to democratize this new age. This is the book I wish every American would use. It contains the keys to the future of work and joy for everyone."
--Robert Scoble, Startup Liaison Officer, Rackspace

"TechShop is the garage that Thomas Edison wished he had, and thanks to Mark Hatch, it's open it to the public. This book is a lifeline to a country with a skills gap that threatens to swallow us all. For aspiring inventors and entrepreneurs, The Maker Movement Manifesto is a 'celebration in the making'--even if the only thing you make is a mess."
--Mike Rowe, Dirty Jobs

"Mark's book is pitch-perfect on why the Maker Movement is so important for our collective future."
--Beth Comstock, CMO and SVP, GE

The Harder You Work, the Luckier You Get: An Entrepreneur's Memoir
The Harder You Work, the Luckier You Get
An Entrepreneur's Memoir
Hardcover      ISBN: 1501164783
Joe Ricketts, founder of TD Ameritrade, shares the epic inside story of how a working-class kid from the Nebraska prairie took on Wall Street's clubby brokerage business, busted it open, and walked away a billionaire.

Joe Ricketts always had the gift of seeing what others missed. The son of a house builder, he started life as a part-time janitor, but by the age of thirty-three he saw the chance to challenge the big brokerage firms by offering Americans an inexpensive way to take control of their own stock trading. Nowadays, we take for granted that Main Street is playing right there on Wall Street, but Ricketts made that happen. His company, begun with $12,500 borrowed from friends and family, took off like a rocket thanks to an early embrace of digital technology and irreverent marketing. But Ameritrade also faced a series of near-disasters: the SEC almost shut him down; his partners tried to force him out because of his relentless risk-taking; penny brokers swindled the company; the crash of 1989 nearly cost him everything; and he was almost shut down again when a customer committed massive fraud. By the time of the dot-com bust, he had proven that his strategy based on frontier values could survive just about anything.

The Harder You Work, The Luckier You Get offers a view inside Joe Ricketts' mind, giving readers a visceral understanding of how entrepreneurs think and act differently from the rest of us--how they see the horizon where we just see a spreadsheet. As unvarnished as the prairie he comes from, Ricketts also talks honestly about his shortcomings as a manager, the career sacrifices his wife made for his business, the complexity of being a father, and the pain of splitting with his mentor and of his brother's death from AIDS. Overcoming these and other challenges, he built a company now worth $30 billion.

A must-read for anyone who's ever dreamed of starting their own business, The Harder You Work, The Luckier You Get is the ultimate only-in-America story.
Raising Dough: The Complete Guide to Financing a Socially Responsible Food Business
Raising Dough
The Complete Guide to Financing a Socially Responsible Food Business
Paperback      ISBN: 1603584285

More and more entrepreneurs are using food-based businesses to solve social and environmental problems - and yet the majority of them report that a lack of access to capital prevents them from launching, maintaining, or growing their ventures. Raising Dough is an unprecedented guide to the full range of financing options available to support sustainable food businesses.

Raising Dough provides valuable insights into the world of finance, including:

  • Descriptions of various capital options, including traditional debt and equity, government grant and loan programs, and cutting-edge models such as crowdfunding and community-based alternatives
  • Guiding questions to help determine which capital options are the most appropriate given the size, stage, entity type, growth plans, mission, and values of an enterprise
  • Case studies and testimonials highlighting the experiences of food system entrepreneurs who have been there before, including both success stories and cautionary tales
  • Referrals to sources of capital, financiers, investor networks, and other financial resources.

Written primarily for people managing socially responsible food businesses, the resources and tips covered in this book will benefit social entrepreneurs - and their investors - working in any sector.

The E Myth Revisited
The E Myth Revisited
Paperback      ISBN: 0887307280

E-Myth \ 'e-, 'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business--from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

Deduct It!: Lower Your Small Business Taxes
Deduct It!
Lower Your Small Business Taxes
Paperback      ISBN: 1413326811
Reduce your taxes

Deduct It shows you how to maximize your business deductions--quickly, easily, and legally. Whether your business is just starting or well established, this book is indispensable to your financial success. It covers deductions for:

  • start-up and operating expenses
  • travel and meals
  • home offices
  • medical expenses
  • equipment and inventory
  • and more.

Learn about the Tax Cuts and Jobs Act and how it affects small business owners, including the new 20% pass-through deduction and changes to entertainment and other business deductions and credits. Easy to read and full of real-world examples, Deduct It will pay for itself many times over.

This edition is updated to cover changes under the Tax Cuts and Jobs Act.

Effective Fundraising for Nonprofits: Real-World Strategies That Work
Effective Fundraising for Nonprofits
Real-World Strategies That Work
Paperback      ISBN: 1413326633
Jump start your fundraising efforts

Whether your nonprofit has just gotten tax-exempt status or has been operating for years, its success or failure depends on its ability to raise donations from individuals, companies, and institutions. The question you're facing is, "How do we make our voices heard and bring in the needed support?"

Here, you'll find plain-English answers. Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to:

  • make a fundraising plan
  • work with individual donors
  • keep givers giving
  • plan special events
  • solicit grants from foundations and corporations
  • use traditional and social media to engage supporters
  • start a side business to raise funds
  • and much more.

Effective Fundraising for Nonprofits also provides creative grassroots strategies and dozens of real-life success stories. Best of all, it cuts out the jargon and "consultant speak" that's all too common in nonprofit books.

The 6th edition is completely updated with new stories and samples, the latest IRS rules and regulations, and the latest communication strategies.

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
Integrity Selling for the 21st Century
How to Sell the Way People Want to Buy
1st Edition    Hardcover      ISBN: 0385509561
"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." -- Ron Willingham

If you've tried manipulative, self-focused selling techniques that demean you and your customer, if you've ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs -- and believing that you can meet those needs -- will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.

Since the publication of Ron Willingham's enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today's business climate -- when the need for integrity is greater than ever before.

Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you've established your own goals and personality traits, you'll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.

Drawing upon Willingham's years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.
Tax Savvy for Small Business: A Complete Tax Strategy Guide
Tax Savvy for Small Business
A Complete Tax Strategy Guide
Paperback      ISBN: 1413325785
Create a business tax strategy that will save you time, energy, and money

Getting your tax matters on track will free up your time to do what really counts: run a profitable business.

Tax Savvy for Small Business shows you how to:

  • deduct operating expenses
  • deduct travel, vehicle, and meal expenses
  • take advantage of tax credits
  • write off long-term assets
  • compare business structures
  • keep solid business records, and
  • handle an IRS audit.

The completely updated new edition of Tax Savvy for Small Business explains how to take advantage of the many tax benefits available to small business owners.