Business for Bohemians
Live Well, Make Money
Hardcover ISBN: 1468315935
The founder of the website The Idler offers digestible business advice for the business-averse creative entrepreneur, including information on accounting, social media, the art of negotiation, getting paid, which clients to take, and much more.
What Customers Want
Using Outcome-driven Innovation to Create Breakthrough Products And Services
Hardcover ISBN: 0071408673
A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually. In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated. Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice of the customer" and focus on the "metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done." Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives. With the same profound insight, simplicity, and uncommon sense that propelled The Innovator's Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process--from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson & Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to: - Obtain unique customer inputs that make predictable innovation possible - Recognize opportunities for disruption, new market creation, and core market growth--well before competitors do - Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value - Systematically define breakthrough products and services concepts Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want.
Company of One
Why Staying Small Is the Next Big Thing for Business
Hardcover ISBN: 1328972356
A guide to enjoying a more successful and fulfilling career by staying small outlines a one-person business strategy for generating consistent cash flow, detailing how to set up, address unexpected setbacks, and maintain happy clients.
The Kickstarter Handbook
Real-Life Crowdfunding Success Stories
Paperback ISBN: 1594746087
So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There's just one catch: You need $100,000 to finance your dreams, and your checking account has barely enough to cover next month's rent. Enter Kickstarter - a phenomenal "crowdfunding" website launched in 2009 that brings venture capital to the masses. On Kickstarter, it's not uncommon for folks to raise $50,000, $100,000, $250,000, or even (the all-time record to date) $942,578! Want a piece of the action? In How to Raise $100,000 on Kickstarter, business writer Don Steinberg interviews dozens of people who have -- no kidding -- raised at least $100,000 on Kickstarter. You'll learn all the strategies of an effective Kickstarter campaign. You'll learn the perils and pitfalls that have dashed many a dream. And you'll learn what to do in the event of a best-case scenario - when your product goes viral and suddenly the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here's how to be one of them.
Shortcut Your Startup
Speed Up Success With Unconventional Advice from the Trenches
Paperback ISBN: 1501173006
From the Reum brothers—former Goldman Sachs investment bankers, successful operators, and investors—comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture. Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its head: · Get into the Trenches · Know if You’re a Speedboat or a Sailboat · Obsessively Take Advantage of Your Unfair Advantages · Do What You Do Best, and Outsource the Rest · Build in Flexibility and a Diversified Focus · Think Milestones, Not Time · Nail It Before You Scale It · 1 Percent Better Is 1000 Percent Better · Gain Buy-in with Heart-Based Momentum · Success Doesn’t Equate to a Successful Exit Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!
Tax Savvy for Small Business
A Complete Tax Strategy Guide
Paperback ISBN: 1413325785
This book teaches business owners what they need to know about taxes for their small business and how to make the best tax-related decisions in all aspects of their business. It is completely updated to cover the new tax law effective in 2018; the book has information on all aspects of taxes for a small business owner, from how to choose the best business entity to tax deductions, recordkeeping, business losses, payroll taxes, fringe benefits, retirement plans, and much more. It provides valuable tax-related strategies and information to help small business owners save money and run their business without running into trouble with the IRS.
The Art Of The Start
The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything
Hardcover ISBN: 1591840562
Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
Burn the Business Plan
What Great Entrepreneurs Really Do
Paperback ISBN: 1476794375
Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this “thoughtful study of ‘how businesses really start, grow, and prosper’...dispels quite a few business myths along the way” (Publishers Weekly). Carl Schramm, the man described by The Economist as “The Evangelist of Entrepreneurship,” has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history—Apple, Microsoft, Google, Facebook, and hundreds of others—achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us.
How to Write a Business Plan
Win Backing and Support for Your Ideas and Ventures
Paperback ISBN: 0749486430
Gain essential skills for career development and craft a winning business plan to secure the support you need with this one-stop guide to producing the most professional and convincing plans possible.