Small Business
Featured Items
The Retail Start-up Book: Successfully Plan, Launch and Grow a Business
The Retail Start-up Book
Successfully Plan, Launch and Grow a Business
Paperback      ISBN: 0749484721
Build a successful and profitable retail strategy by focusing on the key areas every retailer must get right: developing a strategic marketing plan, financial management and buying and visual merchandising.
Crush It!: Why NOW Is the Time to Cash In on Your Passion
Crush It!
Why NOW Is the Time to Cash In on Your Passion
Hardcover      ISBN: 0061914177
A wine entrepreneur demonstrates how to turn a personal passion into a flourishing, monetized business, and explains how to get the most from social media tools and use them to their best advantage.
Shortcut Your Startup: Speed Up Success With Unconventional Advice from the Trenches
Shortcut Your Startup
Speed Up Success With Unconventional Advice from the Trenches
Paperback      ISBN: 1501173006
From the Reum brothers—former Goldman Sachs investment bankers, successful operators, and investors—comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture. Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its head: · Get into the Trenches · Know if You’re a Speedboat or a Sailboat · Obsessively Take Advantage of Your Unfair Advantages · Do What You Do Best, and Outsource the Rest · Build in Flexibility and a Diversified Focus · Think Milestones, Not Time · Nail It Before You Scale It · 1 Percent Better Is 1000 Percent Better · Gain Buy-in with Heart-Based Momentum · Success Doesn’t Equate to a Successful Exit Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!
What Customers Want: Using Outcome-driven Innovation to Create Breakthrough Products And Services
What Customers Want
Using Outcome-driven Innovation to Create Breakthrough Products And Services
Hardcover      ISBN: 0071408673
A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually. In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated. Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice of the customer" and focus on the "metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done." Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives. With the same profound insight, simplicity, and uncommon sense that propelled The Innovator's Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process--from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson & Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to: - Obtain unique customer inputs that make predictable innovation possible - Recognize opportunities for disruption, new market creation, and core market growth--well before competitors do - Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value - Systematically define breakthrough products and services concepts Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want.
Shark Tank Jump Start Your Business: How to Launch and Grow a Business from Concept to Cash
Shark Tank Jump Start Your Business
How to Launch and Grow a Business from Concept to Cash
Paperback      ISBN: 1401312926
"From the ABC hit show "Shark Tank," this book--filled with practical advice and introductions from the Sharks themselves--will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to: Determine whether they're compatible with the life of a small business owner Shape a marketable idea and craft a business model around it Plan for a launch Run a business without breaking the bank (or burning themselves out) Create a growth plan that will help them handle and harness success Pitch an idea or business plan like a proResponding to the fans' curiosity about past show contestants, readers will also find approximately 10 "Where Are They Now" boxes in which they learn what happened to some of the most asked-about and/or most popular guests ever to try their luck in frontof the Sharks--and what they learned in the process"--
Get a Grip: How to Get Everything You Want from Your Entrepreneurial Business
Get a Grip
How to Get Everything You Want from Your Entrepreneurial Business
Paperback      ISBN: 1939529824
It’s time to take your business to the next level. Eileen Sharp and Vic Hightower were frustrated. After years of profitable, predictable growth, Swan Services was in a rut. Meetings were called and discussions held, but few decisions were made and even less got done. People were pointing fingers and assigning blame, but nothing happened to solve Swan’s mounting problems. It felt as though they were working harder than ever but with less impact. The company Eileen and Vic had founded and built for 10 years was a different place. Their story is not unusual, and the challenges they were facing are common?and solvable. Get A Grip tells the story of how Swan Services resolves its issues by implementing the Entrepreneurial Operating System®. With the help of EOS, Eileen, Vic, and their leadership team learn to develop and commit to a clear vision, establish focus, build discipline, and create a healthier and more cohesive team. The story of Swan Services is a fable, but the Entrepreneurial Operating System®, a complete entrepreneurial toolkit, is very real and has helped thousands of businesses worldwide. With characters and situations created from collective business experiences and stories, Get A Grip is a fable that will ring true for entrepreneurial leaders the world over and guide them to get their companies on track.
The Small Business Start-Up Kit: A Step-by-Step Legal Guide
The Small Business Start-Up Kit
A Step-by-Step Legal Guide
Paperback      ISBN: 1413324746
Everything you need to start a business, from creating a solid business plan and selecting a marketable name to business contracts, taxes, and reaching customers online.
Starting & Building a Nonprofit: A Practical Guide, Includes Downloadable Forms
Starting & Building a Nonprofit
A Practical Guide, Includes Downloadable Forms
Paperback      ISBN: 1413325998
Starting & Building a Nonprofit explains in detail how to start a nonprofit that is both effective and sustainable, and can continue doing its good work even if the founders move on. It is written for people who are passionate about a cause, but may not know the first thing about the legal structure of nonprofits or how to manage them. It explains from A to Z how to organize people, money and resources legally and strategically, in line with the unique rules governing nonprofit organizations in the US.
How to Bullsh*t Your Way to Number 1: An Unorthodox Guide To 21st Century Success from the World's #1 Fake Restaurateur and Paris Fashion Week's #1 Fake Designer
How to Bullsh*t Your Way to Number 1
An Unorthodox Guide To 21st Century Success from the World's #1 Fake Restaurateur and Paris Fashion Week's #1 Fake Designer
Hardcover      ISBN: 1513643657
The debut book from the mastermind behind the #1 fake restaurant 'The Shed at Dulwich' and Paris Fashion Week's #1 fake designer, Georgio Peviani.
Software Consulting: A Revolutionary Approach
Software Consulting
A Revolutionary Approach
Paperback      ISBN: 1449996205
With this book, you'll learn how to create a thriving software consulting business from the bottom up. You'll find everything you need to determine if being a software consultant makes sense for you, the preparatory phases, and how to manage your business, and how to plan for growth. The book features a real-world case study at the end of each chapter, which provides additional insights. This book can help current and future software and other consultants in many facets of the consulting industry. * Learn the benefits and potholes of being a consultant * Develop a strategic plan for your consulting business * Learn the Six Steps of Creation * Create and manage virtual teams * Learn how to acquire, keep, and get more clients for your business * Learn about the Sweet Sixteen Collaboration and Management Tools * Create your own Software Design and Development Process * Avoid the Seven Deadly Traps of software consulting * Learn about legal, tax, and other important issues regarding being a consultant