An unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world.
Opening a microbrewery starts with, of course, making great beer. But that is just the beginning. Today's sophisticated patrons are offered an ever-increasing array of options. It's so much more than beer nowadays. Yes, great beer is essential, but to attract and hold on to a loyal customer base, you must create a sense of place. Do your research. Understand financing and cash flow. Know how to measure your success. A successful, well-run microbrewery knows how to hire the right employees--employees that will spread word of your business to friends, family, even total strangers, both on and off the clock. Marketing, branding, customer experience; they all matter. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. The Microbrewery Handbook offers an extraordinary look at all of the facets of success in the industry. No matter if you are thinking about starting a new venture or are already operating your own microbrewery, this valuable book offers real-world advice and proven strategies to help you thrive in the competitive micro and craft brewing industry.
Focused on practical guidance, author D.C. Reeves distills his experience founding Perfect Plain Brewing Company in Pensacola, Florida into an engaging, up-to-date resource for microbrewers everywhere. Clearly showing readers what works in the industry and, just as importantly, what doesn't work, The Microbrewery Handbook:
- Helps you create unique, memorable experiences for your customers, your employees, and your city
- Includes coverage of the financial aspects of building and growing your business, such as banking, investment, and debt
- Shows you how to transform your business into a community anchor
- Offers suggestions on building an entire culture around your brand that promotes positivity and attracts the right kind of attention
- Shares personal stories and advice from a successful microbrew entrepreneur
- Includes interviews and insight with industry experts as well as owners of some of the nation's elite craft breweries including Sam Calagione of Dogfish Head, Jeffrey Stuffings of Jester King, and Doug Resier of Burial Brewing
The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success is an indispensable, first-of-its-kind book for anyone in the micro and craft brewing industry.
Manage the art of bookkeeping
Do you need to get up and running on bookkeeping basics and the latest tools and technology used in the field? You've come to the right place Bookkeeping All-In-One For Dummies is your go-to guide for all things bookkeeping. Bringing you accessible information on the new technologies and programs, it cuts through confusing jargon and gives you friendly instruction you can use right away.
Inside, you'll learn how to keep track of transactions, unravel up-to-date tax information, recognize your assets, and so much more.
- Covers all the new techniques and programs in the bookkeeping field
- Shows you how to manage assets and liabilities
- Explains how to track business transactions accurately with ledgers and journals
- Helps you make sense of accounting and bookkeeping basics
Get all the info you need to jumpstart your career as a bookkeeper
"Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."--Jesse Reed, cofounder, Standards Manual
In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to
- Get fans and influencers excited about your launch
- Build an appealing and powerfully designed campaign
- Access proven video tips, pitching tactics, press releases, and rewards ideas
- Avoid the most common headaches and pitfalls
Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.
Less than a year ago, Oobah Butler was living in a garden shed in London, struggling to pay rent and living on a diet of boiled eggs. It's safe to say that he hadn't achieved much with his life. Yet just a year on, on the back of three documentaries that have been viewed over 150m times, he's won awards, been featured on TV all over the world and has been lauded by critics, commentators and serial achievers across the globe. How did everything turn for him? With an idea. Since he came with the Shed at Dulwich, the world's most famous restaurant that never existed, Oobah's life has been completely transformed. Fantastic, of course, but it made no sense. How could something he'd invested such little care and emphasis in be so impactful? Could this be the key? So he asked himself the question: How would my life work out if I approached it with as little consideration and as much enjoyment as my fake restaurant? Can one achieve more in life if they cease to be so emotionally involved in their goals? In the modern age, has detachment become an unlikely bedfellow of success? This new book by Oobah Butler is based on a philosophy built around this very stupid thing he did.
So what are you waiting for? Dive in. Explore. Envision. Create. CONQUER.
- choose between an LLC and other business structures
- write an effective business plan
- pick a winning business name and protect it
- get the proper licenses and permits
- price, bid, and bill your projects
- manage finances and taxes
- hire and manage staff
- get your website up and running, and
- market your business effectively, online and off.
YOU can create the next breakthrough innovation
A revolution is under way. But it's not about tearing down the old guard. It's about building, it's about creating, it's about breathing life into groundbreaking new ideas. It's called the Maker Movement, and it's changing the world.
Mark Hatch has been at the forefront of the Maker Movement since it began. A cofounder of TechShop--the first, largest, and most popular makerspace--Hatch has seen it all. Average people pay a small fee for access to advanced tools--everything from laser cutters and milling machines to 3D printers and AutoCAD software. All they have to bring is their creativity and some positive energy. Prototypes of new products that would have cost $100,000 in the past have been made in his shop for $1,000.
The Maker Movement is where all the next great inventions and innovations are happening--and you can play a part in it.
The Maker Movement Manifesto takes you deep into the movement. Hatch describes the remarkable technologies and tools now accessible to you and shares stories of how ordinary people have devised extraordinary products, giving rise to successful new business ventures. He explains how economic upheavals are paving the way for individuals to create, innovate, make a fortune--and even drive positive societal change--with nothing more than their own creativity and some hard work.
It's all occurring right now, all around the world--and possibly in your own neighborhood.
The creative spirit lives inside every human being. We are all makers. Whether you're a banker, lawyer, teacher, tradesman, or politician, you can play an important role in the Maker society.
So fire up your imagination, read The Maker Movement Manifesto--and start creating
Praise for The Maker Movement Manifesto
"It's the same revolutionary innovation model, but now applied to one of the biggest industries in the world--manufacturing."
--Chris Anderson, CEO, 3D Robotics, and former Editor-in-Chief, Wired
"He (Henry Ford) probably would have started in TechShop."
--Bill Ford, Executive Chairman, Ford Motor Company, and great-grandson of Henry Ford
"We are heading into a new age of manufacturing . . . Hatch has a front-row seat and has written the must-follow guide to democratize this new age. This is the book I wish every American would use. It contains the keys to the future of work and joy for everyone."
--Robert Scoble, Startup Liaison Officer, Rackspace
"TechShop is the garage that Thomas Edison wished he had, and thanks to Mark Hatch, it's open it to the public. This book is a lifeline to a country with a skills gap that threatens to swallow us all. For aspiring inventors and entrepreneurs, The Maker Movement Manifesto is a 'celebration in the making'--even if the only thing you make is a mess."
--Mike Rowe, Dirty Jobs
"Mark's book is pitch-perfect on why the Maker Movement is so important for our collective future."
--Beth Comstock, CMO and SVP, GE
This book explains the IRS rules that nonprofits must comply with in order to maintain their tax-exempt status. From annual filing requirements to unrelated business income to volunteers to lobbying activities, this book explains what nonprofits need to know to stay out of trouble with the IRS. Practical, easy-to-understand and organized by issue, this book is an invaluable reference guide to complicated IRS rules that every small to medium sized nonprofit need to understand.
"Timeless tips on business success. A must-read for entrepreneurial-minded executives." --HOWARD BEHAR, President of Starbucks (retired)
What is it that makes someone a success in business? What drives an individual to create success? Is it being hit by a "lucky stick" or is it something else?
Lorenz started from nothing, a common theme, but founded two companies, ran them successfully and sold them to Fortune 500's. Through thought-provoking, insightful and engaging stories with real world examples Lorenz provides intuitive practical advice on the fundamentals of life success: seek and seize the opportunities in front of you. Your eyes will be opened to new possibilities at every turn of the page.
Your next decision could dictate the trajectory you take. How you spend your time, and the decisions you make all matter. You will enjoy learning how to see business and life differently, the opportunities that so many others fail to see.
Luck is when preparation meets opportunity. Tireless is a testimony to those who strive to seek opportunity. It is a must-read for everyone that is determined to win.
Nonprofits enjoy privileges not available to other organizations. But these privileges come with obligations: Nonprofits must comply with special IRS rules and regulations to maintain their tax-exempt status. Practical, comprehensive, and easy to understand, Every Nonprofit's Tax Guide explains ongoing and annual IRS compliance requirements for nonprofits, including:
- a detailed look at Form 990
- line-by-line instructions for Form 990-EZ
- conflicts of interest and compensation rules
- charitable giving rules
- unrelated taxable business income rules
- lobbying and political activity restrictions, and
- nonprofit bookkeeping
Whether you are just starting your nonprofit or are well established, you'll find all the information you need to avoid the most common issues nonprofits run into with the IRS.
This edition is completely updated to cover changes under the Tax Cuts and Jobs Act.