Small Business
Featured Items
Starting & Running a Food Truck Business: Everything You Need to Succeed with Your Kitchen on Wheels
Starting & Running a Food Truck Business
Everything You Need to Succeed with Your Kitchen on Wheels
Paperback      ISBN: 1465490116
Become a mobile food mogul with advice from an industry expert

This book is fully stocked with everything you need to know to join the ranks of foodies-on-wheels. A sure path from start to success with your mobile restaurant, you get:

- A primer on the food truck industry
- The various types of rigs and setups available
- Simple strategies for using social media to promote your food truck
- Essential information on keeping your food, your customers, your employees, and your truck safe
- Sound advice on building your clientele, making your customers happy, and keeping them happy.
The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything
The Art Of The Start
The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything
Hardcover      ISBN: 1591840562
A new product, a new service, a new company, a new division, a new organization, a new anything where there s a will, here s the way.

It begins with a dream that just won t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.


But what does it take to turn your idea into action?

Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.

In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author ofbestselling business books and articles, he has advised thousands of people who are making their startup dreams real.

From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that s more art than science the art of the start.

"
The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own Terms
The Introvert Entrepreneur
Amplify Your Strengths and Create Success on Your Own Terms
Paperback      ISBN: 0399174834
A practical guide to help introverts harness their natural gifts and entrepreneurial spirit

Think you have to be loud and brash to be successful in business? Think again. The strengths and traits of the typical introvert lend themselves well to entrepreneurship, as well as "intrapreneurship" and a range of business roles. In The Introvert Entrepreneur, professional coach Beth Buelow shows readers how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics --from managing fears and expectations and developing a growth mindset to networking, marketing, leadership skills, and community-building--informed by interviews with introverts who have created successful businesses without compromising their core personality.

Filled with fresh insights and actionable advice, this essential guide will support anyone who's striving to make a difference in a loud and chaotic world.
Starting & Running a Coffee Shop: Brew Success with Proven Strategies for Every Aspect of Your Espresso Startup
Starting & Running a Coffee Shop
Brew Success with Proven Strategies for Every Aspect of Your Espresso Startup
Paperback      ISBN: 1465483799
Learn to start and run your own coffee bar with tips to brewing success

The caffeine-lover in you has always wanted to start your own coffee bar--and all the guidance you'll need is right here in your hands

Order up a double shot of success with this guide packed to the brim with all things coffee and business. In it, you will find expert advice on selecting the best coffee beans and cafe treats, foolproof methods for tracking sales and inventory, straightforward suggestions on developing effective marketing strategies, helpful tips on negotiating contracts with employees and suppliers, and so much more... So tie that apron, grind those beans, and get started on that dream
Jump Start Your Business Brain: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate
Jump Start Your Business Brain
Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate
Paperback      ISBN: 1578601797
JUMP START
Your Business Brain

details data-proven methods that will make your sales, marketing and business development measurably more effective.

What makes this book unique:
The methods detailed here are backed by hard data and grounded in the statistical analysis of the success and failure of more than 4,000 new products and services, and more than 6,000 innovation teams.

The research quantifies the impact of a back-to-basics, customer-focused approach to sales, marketing and business development. It also uncovers ways to measurably increase effectiveness in today's super competitive, time-compressed and overstressed marketplace.

"America's #1 New Product Idea Man"
--Inc. Magazine

"Hall's book is a damn good read...because he's a damn good storyteller. But, speaking as an engineer-business analyst, it is credible because it is supported by a ton of (VERY HARD) data. I LOVE THIS BOOK. (And I rarely--never before, truth be told--go that far.) PLEASE. P.L.E.A.S.E. Read--and ingest--this book. PLEASE."
--Tom Peters, Co-Author, In Search of Excellence

"Eureka Ranch's unconventional approach has won raves from some of the biggest corporations in the country."
--CNN

"Doug Hall has a method to his madness, a rigorous, quantifiable process for inventing breakthrough ideas for clients. Unlike many creative gurus hustling ideation wares in the corporate marketplace, Doug makes it imperative that his Eureka Inventing processes are quantified every step of the way.
--Todd Datz, Features Editor, CIO Magazine

"Doug Hall's unique and effective approach to creating ideas is stimulating, embracing, and fun--and the results explode with new possibilities. It is truly a winning experience in ideas and self-confidence."
--Ron Nicodemus, Conference Director, Walt Disney Institute

The Kickstarter Handbook: Real-Life Crowdfunding Success Stories
The Kickstarter Handbook
Real-Life Crowdfunding Success Stories
Paperback      ISBN: 1594746087

So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There's just one catch: You need $100,000 to bankroll your dream, and your checking account has barely enough to cover the rent.

Enter Kickstarter.com--the phenomenal "crowdfunding" website launched in 2009 that brings venture capital to the masses. At Kickstarter, it's not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea--and The Kickstarter Handbook.

Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you'll explore all the strategies of a successful Kickstarter campaign. You'll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter "rewards." You'll also discover what to do in a best-case scenario--when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here's how to be one of them.
Raising Dough: The Complete Guide to Financing a Socially Responsible Food Business
Raising Dough
The Complete Guide to Financing a Socially Responsible Food Business
Paperback      ISBN: 1603584285

More and more entrepreneurs are using food-based businesses to solve social and environmental problems - and yet the majority of them report that a lack of access to capital prevents them from launching, maintaining, or growing their ventures. Raising Dough is an unprecedented guide to the full range of financing options available to support sustainable food businesses.

Raising Dough provides valuable insights into the world of finance, including:

  • Descriptions of various capital options, including traditional debt and equity, government grant and loan programs, and cutting-edge models such as crowdfunding and community-based alternatives
  • Guiding questions to help determine which capital options are the most appropriate given the size, stage, entity type, growth plans, mission, and values of an enterprise
  • Case studies and testimonials highlighting the experiences of food system entrepreneurs who have been there before, including both success stories and cautionary tales
  • Referrals to sources of capital, financiers, investor networks, and other financial resources.

Written primarily for people managing socially responsible food businesses, the resources and tips covered in this book will benefit social entrepreneurs - and their investors - working in any sector.

Deduct It!: Lower Your Small Business Taxes
Deduct It!
Lower Your Small Business Taxes
Paperback      ISBN: 1413326811
Reduce your taxes

Deduct It shows you how to maximize your business deductions--quickly, easily, and legally. Whether your business is just starting or well established, this book is indispensable to your financial success. It covers deductions for:

  • start-up and operating expenses
  • travel and meals
  • home offices
  • medical expenses
  • equipment and inventory
  • and more.

Learn about the Tax Cuts and Jobs Act and how it affects small business owners, including the new 20% pass-through deduction and changes to entertainment and other business deductions and credits. Easy to read and full of real-world examples, Deduct It will pay for itself many times over.

This edition is updated to cover changes under the Tax Cuts and Jobs Act.

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
The $100 Startup
Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Hardcover      ISBN: 0307951529
Lead a life of adventure, meaning and purpose--and earn a good living.

"Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms."--Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project

Still in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he's never held a "real job" or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.

Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.

Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who've learned how to turn what they do into a gateway to self-fulfillment. It's all about finding the intersection between your "expertise"--even if you don't consider it such--and what other people will pay for. You don't need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.

Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris's key principles: If you're good at one thing, you're probably good at something else; never teach a man to fish--sell him the fish instead; and in the battle between planning and action, action wins.

In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it's up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.
Building Museums: A Handbook for Small and Midsize Organizations
Building Museums
A Handbook for Small and Midsize Organizations
Paperback      ISBN: 0873518470

An indispensable tool for renovating and building small and midsized museums, written for those who preserve and interpret our cultural heritage.