Homemade for Sale
How to Set Up and Market a Food Business from Your Home Kitchen
Paperback ISBN: 0865717869
Provides entrepreneurs with advice on all aspects of launching a home-based food business, covering product development and testing, marketing, structuring a business, managing regulations, and planning for the future.
Paperback ISBN: 1781255482
Drawing on the author's extensive experience of working with and advising some of the world's most successful business families, this new and updated edition of 'Family Businesses: The Essentials' explains the pitfalls, tensions and competing demands that destroy too many family businesses. These problems can be avoided, and Peter Leach reveals the techniques and strategies needed to do so. Running a successful family business is always a huge challenge, but this book offers real insight and guidance on how to keep both business and family united and buoyant.
Starting & Building a Nonprofit
A Practical Guide, Includes Downloadable Forms
Paperback ISBN: 1413325998
Starting & Building a Nonprofit explains in detail how to start a nonprofit that is both effective and sustainable, and can continue doing its good work even if the founders move on. It is written for people who are passionate about a cause, but may not know the first thing about the legal structure of nonprofits or how to manage them. It explains from A to Z how to organize people, money and resources legally and strategically, in line with the unique rules governing nonprofit organizations in the US.
Company of One
Why Staying Small Is the Next Big Thing for Business
Hardcover ISBN: 1328972356
A guide to enjoying a more successful and fulfilling career by staying small outlines a one-person business strategy for generating consistent cash flow, detailing how to set up, address unexpected setbacks, and maintain happy clients.
Starting & Running a Coffee Shop
Paperback ISBN: 1465483799
Learn to start and run your own coffee bar with tips to brewing success The caffeine-lover in you has always wanted to start your own coffee bar--and all the guidance you'll need is right here in your hands! Order up a double shot of success with this guide packed to the brim with all things coffee and business. In it, you will find expert advice on selecting the best coffee beans and cafe treats, foolproof methods for tracking sales and inventory, straightforward suggestions on developing effective marketing strategies, helpful tips on negotiating contracts with employees and suppliers, and so much more... So tie that apron, grind those beans, and get started on that dream!
A Revolutionary Approach
Paperback ISBN: 1449996205
With this book, you'll learn how to create a thriving software consulting business from the bottom up. You'll find everything you need to determine if being a software consultant makes sense for you, the preparatory phases, and how to manage your business, and how to plan for growth. The book features a real-world case study at the end of each chapter, which provides additional insights. This book can help current and future software and other consultants in many facets of the consulting industry. * Learn the benefits and potholes of being a consultant * Develop a strategic plan for your consulting business * Learn the Six Steps of Creation * Create and manage virtual teams * Learn how to acquire, keep, and get more clients for your business * Learn about the Sweet Sixteen Collaboration and Management Tools * Create your own Software Design and Development Process * Avoid the Seven Deadly Traps of software consulting * Learn about legal, tax, and other important issues regarding being a consultant
Burn the Business Plan
What Great Entrepreneurs Really Do
Paperback ISBN: 1476794375
Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this “thoughtful study of ‘how businesses really start, grow, and prosper’...dispels quite a few business myths along the way” (Publishers Weekly). Carl Schramm, the man described by The Economist as “The Evangelist of Entrepreneurship,” has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history—Apple, Microsoft, Google, Facebook, and hundreds of others—achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us.
Effective Fundraising for Nonprofits
Real-World Strategies That Work
Paperback ISBN: 1413326633
A latest edition of the practical legal guide for new and grassroots charitable organizations provides straightforward guidelines for getting financial support from foundations, donors, crowdfunding and grants, sharing particular coverage of Trump administration tax laws. Original. Illustrations.
Smarter Digital Marketing for Businesses Big and Small
Hardcover ISBN: 0814437311
It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before. Don’t get discouraged, get scrappy! Shattering the myth that only big brands can do big things,Get Scrappy will help you: - Demystify digital marketing in a way that makes sense for your business - Do more with less - Build a strong brand with something to say - Find inspiration in unexpected places - Create relevant and engaging content and promote it via Twitter, Facebook, and other channels - Integrate strategy and message across touchpoints for a unified brand experience—both online and off - Spark dialogue with your community of customers - Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more,Get Scrappy is the map you need to take your marketing from good to great.