History and Writing
Featured Items
Man Who Knew Too Much: Alan Turing And the Invention of the Computer
Man Who Knew Too Much
Alan Turing And the Invention of the Computer
Paperback      ISBN: 0393329097
Outlines the Bletchley Park mathematician's efforts to launch artificial intelligence innovations, describing his thwarted attempts to gain support for a programmable calculating machine, his contributions to cracking the Nazi Enigma code during World War II, and how the revelation of his homosexuality led to his tragic imprisonment and suicide. Reprint.
How to Do Everything iPod & iTunes
How to Do Everything iPod & iTunes
Paperback      ISBN: 0071786740
Get the most out of your iPod and iTunes Fully revised throughout, How to Do Everything: iPod and iTunes, Sixth Edition covers the iPod classic, iPod nano, and iPod shuffle as well as the latest version of iTunes. Find out how to easily load music, podcasts, and video, customize settings, enhance audio quality, manage your iTunes library, convert file formats, recover data, and much more. This step-by-step guide helps you maximize the versatile features of your iPod and iTunes. - Configure iTunes and load your iPod with music, video, and photos - Enhance your iPod with accessories such as speakers, cases, adapters, stands, docks, and radio transmitters - Use your iPod as a home stereo and car stereo - Learn how to make music sound great in iTunes and on your iPod - Create high-quality AAC, MP3, or Apple Lossless Encoding files from CDs, vinyl, or other sources - Buy and download content from the iTunes store or find free songs online - Create video files that work with the iPod classic - Sync your iPod with multiple computers - Use your iPod as an external drive or backup device - Recover songs and videos from your iPod - Troubleshoot problems with your iPod or iTunes
Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World
Throwing Sheep in the Boardroom
How Online Social Networking Will Transform Your Life, Work and World
Hardcover      ISBN: 0470740140
“If you want to understand why Wikipedia is changing the world, this book is a must read.” Jimmy Wales, Founder, Wikipedia “This book is a must read for all - social activists, politicians or managers - who have an interest in understanding how our society is morphing.” Professor C.K. Prahalad, #1 Management Guru and author of Competing for the Future Synopsis The rise of social networks like Facebook, MySpace and Bebo is changing the way we see ourselves, how we interact with each other, how we work and how we do business on a daily basis. Throwing Sheep in the Boardroom explores the powerful forces driving the social networking revolution, the impact of these profound changes, and the far reaching consequences of social networking. Detailing the way social networks affects both individuals and societies as a whole, the book offers a detailed focus on the ways social networking affects the world of business and work. The generation entering the workforce today - and entering boardrooms everywhere - is fully engaged with social networking and its uses. Rather than feeling threatened and paranoid, today's business leaders need to understand this phenomenon, accept that it won't go away, and embrace its power in the world of business. Excerpts from Throwing Sheep in the Boardroom: “Your next CEO’s most impressive job credential might be status as an online gladiator, honing valuable leadership skills mercilessly slaying mortal enemies on World of Warcraft. Why not, the skills necessary to hack your way to the top levels of virtual games – especially a killer instinct – are excellent pre-requisites for managing complex organisations.” ***** “Many senior managers mistakenly believe Enterprise 2.0 is a product, like the latest Microsoft office suite. They don’t realise that Enterprise 2.0 is not a cost centre, but a “state of mind” – a revolutionary new way of managing companies and conducting business. Web 2.0 tools have no regard for “organisational boundaries, hierarchies, or job titles”. Try telling a senior executive that, henceforth, there will be no job titles, reporting lines, and organisational boundaries in the company – and watch the reaction closely.” ***** “When someone calls a meeting, he or she is asserting authority over those who are invited to attend. Meetings are exclusive and closed. In most corporations, who gets invited to a meeting – and who does not – sends a signal about who’s ‘in the loop’. Meetings are a form of social grooming inside organisations. Meetings impose vertical authority. They establish status hierarchies. The Enterprise 2.0 model is feared in corporations because it threatens status hierarchies.” ***** “Harnessing the dynamism of horizontal networks, Web 2.0 social media are bypassing institutional forms of social organisation and directly empowering people. This book has attempted to tell that story with illustrations, which, we hope, have offered intriguing and instructive insights into the powerful transformations we described. What has interested us most, indeed, is the transformative impact – or “e-ruptions” – of Web 2.0 social media on the three dynamics that gave this book its structure: identity, status and power.” About the Authors:Matthew Fraser, PhD, is a Senior Research Fellow at INSEAD and teaches at the Institut d’Etudes Politiques de Paris. A recognised media industries expert, he also has long experience as a journalist, including weekly columnist, national television host, and Editor-in-Chief of Canada’s national daily newspaper, the National Post. Soumitra Dutta, PhD., is Roland Berger Chaired Professor of Business and Technology at INSEAD. He is faculty director of elab@INSEAD, a center of excellence in the digital economy working in collaboration with organisations such as SAP and Intel. His research has been showcased in the international media such as CNN, CNBC, and the BBC. He is a fellow of the World Economic Forum.

Profiling Machines: Mapping the Personal Information Economy
Profiling Machines
Mapping the Personal Information Economy
Hardcover      ISBN: 0262050730
In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior -- thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications. Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies -- a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines.
Against the Machine: Being Human in the Age of the Electronic Mob
Against the Machine
Being Human in the Age of the Electronic Mob
Hardcover      ISBN: 0385522657
In a critical study of modern technology, a senior editor at The New Republic analyzes the World Wide Web and complementary developments in terms of its negative influence on the people who use them, arguing that modern technology has given rise to a new, malevolent mass culture that threatens the ideals of humanity, democracy, and the individual. 25,000 first printing.
Go Basics: Concepts And Strategies for New Players
Go Basics
Concepts And Strategies for New Players
Paperback      ISBN: 0804836884
It's not surprising that Go is one of the oldest games still being played today; it's also one of the most challenging, stimulating, and fascinating games around. Go Basics provides a simple but thorough introduction that's perfect for beginners. With its easy to follow instructions and over 600 diagrams showing examples of how to play, you'll be ready to enjoy this classic game right away. It starts by focusing on smaller 9 x 9 games, making it easier to understand basic Go tactics and strategies, and introduces fundamental strategies such as invading, sacrificing, using ko, and thinking territorially. It also explains Go's unique handicapping system, making every game even those between beginners and experts exciting. Go Basics also includes a CD-ROM developed by the American Go Association that will help you build your skills before testing them against other players.
The Age of Spiritual Machines: When Computers Exceed Human Intelligence
The Age of Spiritual Machines
When Computers Exceed Human Intelligence
Hardcover      ISBN: 0670882178
The creator of the Kurzweil Reading Machine, the Kurzweil synthesizer, and the Windows 95 voice-recognition program offers logical and readable forecasts about twenty-first century technology. 65,000 first printing. Tour.
The Age of Spiritual Machines: When Computer Exceed Human Intelligence
The Age of Spiritual Machines
When Computer Exceed Human Intelligence
Paperback      ISBN: 0140282025
The creator of the Kurzweil Reading Machine, the Kurzweil synthesizer, and the Windows 95 voicerecognition program offers logical and readable forecasts about twentyfirst century technology. Reprint.
Windows Phone 7 Companion
Windows Phone 7 Companion
Paperback      ISBN: 0470938560
Smart phone users are often passionate about their technology and tend to be early adopters in the market. They take their smart phone everywhere and are connected at all times, much like a companion. Windows Phone 7 Companion, offers readers a fun and unfussy approach to Windows Phone 7 information in a handy, compact book that is easy to navigate and doesn't skimp on the essentials. The book will: - Cover the core features of using a Windows Phone 7 Series Phone - Present information on using multimedia (music, video, and pictures) on a Windows Phone 7 - Explain how to connect to Xbox Live to play real-time competitive games with friends and family - Tap into the WP7 Office applications to go way beyond what standard phones can do
The Art of Deception: Controlling the Human Element of Security
The Art of Deception
Controlling the Human Element of Security
Paperback      ISBN: 076454280x
A former computer hacker who turned his life around reveals how he now works as a computer security expert, protecting corporations from other hackers.