History and Writing
Featured Items
Startup: A Silicon Valley Adventure
Startup
A Silicon Valley Adventure
Paperback      ISBN: 0140257314
Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.
SnApp Shots: How to Take Great Pictures with Smartphones and Apps
SnApp Shots
How to Take Great Pictures with Smartphones and Apps
Paperback      ISBN: 1452107122
"SnApp Shots is the definitive guide to the amazing photographic results now achievable on iPhones, Android phones, Windows phones, and Blackberries. In accessible, jargon-free text, photographer Adam Bronkhorst sorts through the multitude of photographyapps, clarifying the myriad stunning effects possible. Packed full of hip and gorgeous images for inspiration, this essential resource helps readers pull out their phones and start realizing impressive results right away. This is how-to photography for the twenty-first century!"--
Profiling Machines: Mapping the Personal Information Economy
Profiling Machines
Mapping the Personal Information Economy
Hardcover      ISBN: 0262050730
In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior -- thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications. Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies -- a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines.
The Elements of User Experience: User-Centered Design for the Web and Beyond
The Elements of User Experience
User-Centered Design for the Web and Beyond
2nd Edition    Paperback      ISBN: 0321683684
From the moment it was published almost ten years ago, The Elements of User Experience became a vital reference for Web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, and full-color new edition, Jesse James Garrett has refined his thinking about product design, going beyond the desktop to include insight that applies to the proliferation of mobile devices and applications Successful interactive product design requires more than just clean code and sharp graphics. You must also fulfill strategic objectives while meeting users' needs. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it With so many issues involved---usability, brand identity, information architecture, interaction design---creating the user experience can be overwhelmingly complex. This new edition cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Garrett gives readers the big picture of user experience development, from strategy and requirements to information architecture and visual design "Jesse James Garrett's book remains essential reading because it elegantly brings together the ideas that define user experience. This book continues to help novices design with confidence and to give experienced practitioners a structure that enables them to reach further." Giles Colborne author of Simple and Usable Web, Mobile and Interaction Design "Still, pound-for-pound, the most useful introduction to user experience there is." Louis Rosenfeld publisher, Rosenfeld Media and co-author of Information Architecture for the World Wide Web "Jesse James Garrett clarifies the entire jumbled field of user experience design. And because he's a very smart fellow, he's kept it very short so there's a useful insight on almost every page." Steve Krug author of Don't Make Me Think and Rocket Surgery Made Easy "Deconstructing and modeling both the human and conceptual issues, Garrett exposes the essence of a problem usually obscured by thick layers of technical camouflage." Alan Cooper author of About Face and The Inmates Are Running the Asylum
The New New Thing: A Silicon Valley Story
The New New Thing
A Silicon Valley Story
Paperback      ISBN: 0140296468
Tells the unlikely story of Silicon Valley and discusses the future of American business and free enterprise through the life of Jim Clark, who founded Silicon Graphics, Netscape and Healtheon.
The Most Human Human: What Artificial Intelligence Teaches Us About Being Alive
The Most Human Human
What Artificial Intelligence Teaches Us About Being Alive
Paperback      ISBN: 0307476707
The Most Human Human is a provocative, exuberant, and profound exploration of the ways in which computers are reshaping our ideas of what it means to be human. Its starting point is the annual Turing Test, which pits artificial intelligence programs against people to determine if computers can “think.” Named for computer pioneer Alan Turing, the Tur­ing Test convenes a panel of judges who pose questions—ranging anywhere from celebrity gossip to moral conundrums—to hidden contestants in an attempt to discern which is human and which is a computer. The machine that most often fools the panel wins the Most Human Computer Award. But there is also a prize, bizarre and intriguing, for the Most Human Human. In 2008, the top AI program came short of passing the Turing Test by just one astonishing vote. In 2009, Brian Christian was chosen to participate, and he set out to make sure Homo sapiens would prevail. The author’s quest to be deemed more human than a com­puter opens a window onto our own nature. Interweaving modern phenomena like customer service “chatbots” and men using programmed dialogue to pick up women in bars with insights from fields as diverse as chess, psychiatry, and the law, Brian Christian examines the philosophical, bio­logical, and moral issues raised by the Turing Test. One central definition of human has been “a being that could reason.” If computers can reason, what does that mean for the special place we reserve for humanity? From the Hardcover edition.
The Accidental Billionaires: The Founding of Facebook: a Tale of Sex, Money, Genius, and Betrayal
The Accidental Billionaires
The Founding of Facebook: a Tale of Sex, Money, Genius, and Betrayal
Paperback      ISBN: 0307740986
NATIONAL BESTSELLER NOW A MAJOR MOTION PICTURE, "THE SOCIAL NETWORK," starring Jesse Eisenberg, Andrew Garfield, and Rashida Jones; directed by David Fincher Exuberant and revealing, The Accidental Billionaires is a fast-paced, inside look at a story of fortune gained and innocence lost, and how a company that was created to bring people together ultimately tore two friends apart. In 2003, Eduardo Saverin and Mark Zuckerberg were Harvard undergrads and best friends looking for a way to stand out among the university’s elite and competitive student body. Then one lonely night, Zuckerberg hacked into the campus computer system to pull off a prank that crashed Harvard’s network. This stunt almost got him expelled, but it also inspired Zuckerberg to create Facebook, the social networking site that has since revolutionized how people around the world communicate. With Saverin’s funding their small start-up quickly went from their college dorm room to Silicon Valley. But different ideas about Facebook’s future tested Zuckerberg and Saverin’s relationship, which then spiraled into out-and-out warfare. Soon, the collegiate exuberance that marked their collaboration fell prey to the adult world of venture capitalists, lawyers, and big money.
Man Who Knew Too Much: Alan Turing And the Invention of the Computer
Man Who Knew Too Much
Alan Turing And the Invention of the Computer
Paperback      ISBN: 0393329097
Outlines the Bletchley Park mathematician's efforts to launch artificial intelligence innovations, describing his thwarted attempts to gain support for a programmable calculating machine, his contributions to cracking the Nazi Enigma code during World War II, and how the revelation of his homosexuality led to his tragic imprisonment and suicide. Reprint.
PCs for Dummies: Quick Reference
PCs for Dummies
Quick Reference
Paperback      ISBN: 0470115262
Covers setup, disks and disk drives, monitors, printers, peripheral equipment, acronyms and jargon, computer security, and common mistakes.
Arguing A. I.: The Battle for Twenty-First Century Science
Arguing A. I.
The Battle for Twenty-First Century Science
Paperback      ISBN: 081299180x
Few scientific topics since the theory of biological evolution have inspired as much controversy as artificial intelligence has. Even now, fifty years after the term first made its appearance in academic journals, many philosophers and more than a few prominent scientists and software programmers dismiss the pursuit of thinking machines as the modern-day equivalent of medieval alchemists’ hunt for the philosopher’s stone-a pursuit based more on faith than on skeptical inquiry. In Arguing A.I., journalist Sam Williams charts both the history of artificial intelligence from its scientific and philosophical roots and the history of the A.I. debate. He examines how and why the tenor of the debate has changed over the last half-decade in particular, as scientists are struggling to take into account the latest breakthroughs in computer science, information technology, and human biology. For every voice predicting machines like 2001’s HAL within the next twenty to thirty years, others have emerged with more pessimistic forecasts. From artificial intelligence’s pioneers John McCarthy and Marvin Minsky, to futurist authors Ray Kurzweil and Hans Moravec, to software architects Bill Joy and Jaron Lanier, Arguing A.I. introduces readers to the people participating in the current debate, both proponents and critics of A.I. who are changing the way computers “think” and the way we think about computers. Ultimately, Arguing A.I. is as much a history of thought as it is a history of science. Williams notes that many of the questions plaguing modern scientists and software programmers are the same questions that have concerned scientists and philosophers since time immemorial: What are the fundamental limitations of science and scientific inquiry? What is the nature of intelligence? And, most important, what does it really mean to be human?