The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company's other leaders.In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects--even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Named one of the greatest minds of the 20th century by Time, Tim Berners-Lee is responsible for one of that century's most important advancements: the world wide web. Now, this low-profile genius-who never personally profitted from his invention -offers a compelling protrait of his invention. He reveals the Web's origins and the creation of the now ubiquitous http and www acronyms and shares his views on such critical issues as censorship, privacy, the increasing power of softeware companies, and the need to find the ideal balance between commercial and social forces. He offers insights into the true nature of the Web, showing readers how to use it to its fullest advantage. And he presents his own plan for the Web's future, calling for the active support and participation of programmers, computer manufacturers, and social organizations to manage and maintain this valuable resource so that it can remain a powerful force for social change and an outlet for individual creativity.
From the author dubbed by New York Times Magazine as one of the countrys most eloquent and acid-tongued critics comes a ruthless challenge to the conventional wisdom about the most consequential cultural development of our time: the Internet.
What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.
Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.
But "The Search" offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.
No one is better qualified to explain this entire phenomenon than Battelle, who cofounded "Wired" and founded "The Industry Standard." Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.
Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.
Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.
For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.
"Battelle has written a brilliant business book, but he's also done something more... All searchers should read it."
-Walter Isaacson, CEO of the Aspen Institute
"This book ought to be called 'The Answer.' As usual, John Battelle delivers insightful, thought-provoking, and essential reading."
-Seth Godin, author of "All Marketers Are Liars" and "Purple Cow"
"Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle."
-John Heilemann, author of "Pride Before the Fall"
"A must read for anyone endeavoring to understand one of the most important trends of this generation.'"
-Mary Meeker, Managing Director, Internet Analyst, Morgan Stanley
"Battelle has... figured out why "search" is so damned important to the future of everything digital. Even more impressive, he's actually managed to turn the subject into a compelling analog story.
-John Huey, editorial director, Time inc.
"A terrific book."
--L. Gordon Crovitz, Dow Jones
With a New Introduction by Jaron Lanier
A Salon Best Book of the Year
In 1997, the computer was still a relatively new tool---a sleek and unforgiving machine that was beyond the grasp of most users. With intimate and unflinching detail, software engineer Ellen Ullman examines the strange ecstasy of being at the forefront of the predominantly male technological revolution, and the difficulty of translating the inherent messiness of human life into artful and efficient code. Close to the Machine is an elegant and revelatory mediation on the dawn of the digital era.
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
Tap into the power of Windows 8
Maximize the versatile features of Windows 8 on all your devices with help from this hands-on guide. Discover how to customize settings, use the new Start screen and Charms bar, work with gestures on a touchscreen PC, organize and sync data in the cloud, and set up a network. How to Do Everything Windows 8 covers email, video conferencing, web access, peripheral devices, security, and troubleshooting. You'll also get tips for using the entertainment apps to enjoy music, video, photos, games, and much more.
- Customize Windows 8, group tiles on the Start screen, pin icons to the taskbar, and change settings
- Manage and back up your files and sync them to the cloud
- Share files with a Windows 8 Homegroup
- Surf the web with both versions of Internet Explorer 10, use tabs, organize favorites, and protect your privacy online
- Print, scan, and fax with Windows 8
- Communicate via built-in apps--Mail and Messaging--and add Skype
- Connect to social networks, including Facebook and Twitter, using the People app
- Enjoy the Music and Video apps and the Xbox Music free streaming service and video store
- View, manage, and share photos with the new Photos app--including your Facebook, Flickr, and SkyDrive photos
- Use all the built-in Windows 8 apps and get more from the Windows Store
- Keep Windows 8 running smoothly and securely
- Troubleshoot problems and reset or recover your PC
Before slim laptops that fit into briefcases, computers looked like strange, alien vending machines. But in "the most staggering burst of technical invention by a single person in high-tech history" (BusinessWeek) Steve Wozniak invented the first true personal computer. Wozniak teamed up with Steve Jobs, and Apple Computer was born, igniting the computer revolution and transforming the world. In iWoz the mischievous genius with the low profile treats readers to a rollicking, no-holds-barred account of his life--for once, in the voice of the wizard himself.
What does it mean to be "connected"? What are the positive and negative effects for a society achieving connectedness increasingly through technology? In Hamlet's BlackBerry, William Powers reflects on our society's relationship with technology and its effect on business and intrapersonal relationships. Though everything from social networking to smartphones has made has made it easier to communicate, many fear that the new social landscape diminishes the quality of human interaction.Today's students have grown up with and will continue to encounter unprecedented change as aresult of the digital age. Unlike any previous generation they will be called upon to construct values and ethics in a world in which rapid technological change is the norm. Smart and soulful, Hamlet's BlackBerry asks students to evaluate what it means to be connected in a practical and philosophical sense and teaches them to evaluate the importance of this in their lives. "In Hamlet's BlackBerry, William Powers helps us understand what being 'connected' disconnects us from, and offers wise advice about what we can do about it. This is a thoughtful, elegant, and moving book."-Barry Schwartz, author of The Paradox of Choice: Why More Is Less--Bob Woodward