The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us....an approach in which authors are authenticity engaging their audiences.
But how do you start? Today's mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program that are incredibly rewarding to the author.
Every author wants a roadmap, or a step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses this is the Holy Grail, so they can repeat the success of their last book launch campaign.
With this system, you will no longer have the guesswork associated with which marketing programs to run for a successfully launch of your book. Bryan Heathman has managed hundreds of book marketing campaigns and scientifically created a repeatable 15-week system to promote non-fiction books.
Bryan's approach to book marketing in this book was inspired by running massively successful campaigns which have resulted in New York Times best sellers, Wall Street Journal best sellers, Amazon #1 best sellers.
This book isn't like most marketing books, which list a hundred things to do when marketing a book. This approach is distilled into a manageable system of a 15-week burst of activity, which when completed in a scheduled time-frame are proven to produce the results you desire for a successful book launch.
Trust the system and eliminate the guesswork as you work towards your #1 best-selling book.
Modeled after the famed TV sci-fi series The X-Files, The &-Files gathers together a covert body of documents following the long and often controversial career of Art & Text, one of the landmark contemporary art magazines of the 1980s and 1990s. Founded in Melbourne, Australia, in 1981 by Paul Taylor (1957-92), who soon moved to New York City to make his mark as an art critic, the magazine went on to become one of a handful of international art magazines that succeeded in capturing the turmoil and passing brilliance of that period of postmodernism.
Perceived through the eyes and ears of its longtime publisher and editor Paul Foss, The &-Files is comprised of an open letter, a lengthy interview, two questionnaires, and other commentaries and bibliographies, offering a unique insider account of the extraordinary advantages and pitfalls of publishing an art magazine.
Can you make a living writing? Absolutely
102 Ways to Earn Money Writing 1,500 Words or Less shows you the wide array of freelance opportunities availableand gives you everything you need to know to reap the benefits of a bustling writing career.
Award-winning freelancer and highly sought communications consultant I.J. Schecter delivers ideas for finding freelance work in traditional markets like magazines and newspapers, as well as in unique markets, including:
- fast-food tray liner copy
- person-to-person correspondence (including love letters )
- and many others
Every suggestion is backed by a real-life experience from Schecter and other freelancing experts. Plus, each of the 102 ways has a "Get This Gig" section that tells you where to start, who to contact, and what to charge so you can immediately apply what you learn.
102 Ways to Earn Money Writing 1,500 Words or Less gives you the knowledge, confidence, and inspiration to recognize and make the most of today's freelance possibilities.
The fascinating story of the greatest publisher of all time. The catalog of the Aldo Manutiu exhibition, 500 years after his death, is a tribute to the most famous printer in the history of publishing. It tells how the book changed the world and how and why this change happened in Venice, cosmopolitan city and gateway between East and West. But it is mainly a journey through the world of culture and the arts in Venice between the end of the fifteenth century and the start of the sixteenth, in a crucial period featuring major figures like the painters Bellini, Carpaccio, and the young Giorgione (with the debut of his pupil Titian), illustrious visiting foreign artists like Albrecht Durer, and intellectuals of European fame such as Erasmus of Rotterdam.
A richly illustrated cultural history of the midcentury pulp paperback
"There is real hope for a culture that makes it as easy to buy a book as it does a pack of cigarettes."--a civic leader quoted in a New American Library ad (1951)
American Pulp tells the story of the midcentury golden age of pulp paperbacks and how they brought modernism to Main Street, democratized literature and ideas, spurred social mobility, and helped readers fashion new identities. Drawing on extensive original research, Paula Rabinowitz unearths the far-reaching political, social, and aesthetic impact of the pulps between the late 1930s and early 1960s.
Published in vast numbers of titles, available everywhere, and sometimes selling in the millions, pulps were throwaway objects accessible to anyone with a quarter. Conventionally associated with romance, crime, and science fiction, the pulps in fact came in every genre and subject. American Pulp tells how these books ingeniously repackaged highbrow fiction and nonfiction for a mass audience, drawing in readers of every kind with promises of entertainment, enlightenment, and titillation. Focusing on important episodes in pulp history, Rabinowitz looks at the wide-ranging effects of free paperbacks distributed to World War II servicemen and women; how pulps prompted important censorship and First Amendment cases; how some gay women read pulp lesbian novels as how-to-dress manuals; the unlikely appearance in pulp science fiction of early representations of the Holocaust; how writers and artists appropriated pulp as a literary and visual style; and much more. Examining their often-lurid packaging as well as their content, American Pulp is richly illustrated with reproductions of dozens of pulp paperback covers, many in color.
A fascinating cultural history, American Pulp will change the way we look at these ephemeral yet enduringly intriguing books.
Dieser Band der "Bibliothek der Mediengestaltung" behandelt die Prinzipien der Animation und f hrt in die grundlegenden Techniken zur Erstellung von 2D- und 3D-Animationen ein.
F r diese Bibliothek wurden die Themen des Kompendiums der Mediengestaltung neu strukturiert, vollst ndig berarbeitet und in ein handliches Format gebracht. Leitlinien waren hierbei die Anpassung an die Entwicklungen in der Werbe- und Medienbranche sowie die Ber cksichtigung der aktuellen Rahmenpl ne und Studienordnungen sowie Pr fungsanforderungen der Ausbildungs- und Studieng nge.
Die B nde der "Bibliothek der Mediengestaltung" enthalten zahlreiche praxisorientierte Aufgaben mit Musterl sungen und eignen sich als Lehr- und Arbeitsb cher an Schulen und Hochschulen sowie zum Selbststudium.
Here is an expert's guide through the elements of a nonfiction book proposal, including the outline, chapter summaries, marketing/publicity, book and chapter titles, and more. Filled with exercises designed to help a writer conceive and create a desirable proposal, and checklists to keep track of the project's progress, The Art of the Book Proposal provides the framework on which to build a great idea, as well as intelligent, empathetic instruction on how to produce a proposal that will capture the interest of an agent or editor.While most how-to writing books focus only on the nuts and bolts of putting a proposal together, Maisel, considered by many to be America's foremost expert on the psychological side of the creative process, also helps the writer overcome mental barriers to producing the best work possible. Using a holistic approach to the sometimes unglamorous work of designing a proposal, his guide enables a writer to transform an idea into a book.
An interior look at Roberto Calasso's work as a publisher and his reflections on the art of book publishing
In this fascinating memoir, the author and publisher Roberto Calasso meditates on the art of book publishing. Recalling the beginnings of Adelphi in the 1960s, he touches on the Italian house's defining qualities, including the considerations involved in designing the successful Biblioteca series and the strategy for publishing a wide range of authors of high literary quality, as well as the historic critical edition of the works of Nietzsche.
With his signature erudition and polemical flair, Calasso transcends Adelphi to look at the publishing industry as a whole, from the essential importance of graphics, jackets, and cover flaps to the consequences of universal digitization. And he outlines what he describes as the "most hazardous and ambitious" profile of what a publishing house can be: a book comprising many books, a form in which "all the books published by a certain publisher could be seen as links in a single chain"--a conception akin to that of other twentieth-century publishers, from Giulio Einaudi to Roger Straus, of whom the book offers brief portraits.
An essential book for writers, readers, and editors, The Art of the Publisher is a tribute to the elusive yet profoundly relevant art of making books.