Business of Writing
#1 Best Seller: Book Marketing… Reinvented
#1 Best Seller
Book Marketing… Reinvented
Hardcover      ISBN: 1641462876
The rules of book marketing are changing and teh traditional rules of book marketing no longer apply. A new era of marketing books is upon us
ABC for Book Collectors
ABC for Book Collectors
Hardcover      ISBN: 1584563524
Aldo Manuzio: Renaissance in Venice
Aldo Manuzio
Renaissance in Venice
Paperback      ISBN: 8831723804
The fascinating story of the greatest publisher of all time. The catalog of the Aldo Manutiu exhibition, 500 years after his death, is a tribute to the most famous printer in the history of publishing. It tells how the book changed the world and how and why this change happened in Venice, cosmopolitan city and gateway between East and West.But it is mainly a journey through the world of culture and the arts in Venice between the end of the fifteenth century and the start of the sixteenth, in a crucial period featuring major figures like the painters Bellini, Carpaccio, and the young Giorgione (with the debut of his pupil Titian), illustrious visiting foreign artists like Albrecht Dürer, and intellectuals of European fame such as Erasmus of Rotterdam."
Animation: Grundlagen - 2D-Animation - 3D-Animation
Grundlagen - 2D-Animation - 3D-Animation
German    Paperback      ISBN: 3662539217
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The Art of the Book Proposal: From Focused Idea to Finished Proposal
The Art of the Book Proposal
From Focused Idea to Finished Proposal
Paperback      ISBN: 1585423343
A holistic step-by-step guide to creating an effective non-fiction book proposal offers exercises designed to help a writer track one's progress, prepare an outline, and organize marketing and publicity agendas that will attract an agent or editor. Original. 10,000 first printing.
The Art of the Publisher
The Art of the Publisher
Hardcover      ISBN: 0374188238
"An interior look at Roberto Calasso's work as a publisher and his reflections on the art of book publishing In this fascinating memoir, the author and publisher Roberto Calasso meditates on the art of book publishing. Recalling the beginnings of Adelphi in the 1960s, he touches on the Italian house's defining qualities, including the considerations involved in designing the successful Biblioteca series and the strategy for publishing a wide range of authors of high literary quality, as well as the historic critical edition of the works of Nietzsche. With his signature erudition and polemical flair, Calasso transcends Adelphi to look at the publishing industry as a whole, from the essential importance of graphics, jackets, and cover flaps to the consequences of universal digitization. And he outlines what he describes as the "most hazardous and ambitious" profile of what a publishing house can be: a book comprising many books, a form in which "all the books published by a certain publisher could be seen as links in a single chain"--a conception akin to that of other twentieth-century publishers, from Giulio Einaudi to Roger Straus, of whom the book offers brief portraits. An essential book for writers, readers, and editors, The Art of the Publisher isa tribute to the elusive yet profoundly relevant art of making books"--
Beauty and the Book: Fine Editions and Cultural Distinction in America
Beauty and the Book
Fine Editions and Cultural Distinction in America
Hardcover      ISBN: 0300082134
Behind the Book: Eleven Authors on Their Path to Publication
Behind the Book
Eleven Authors on Their Path to Publication
Paperback      ISBN: 022640580x
Every book has a story of its own, a path leading from the initial idea that sparked it to its emergence into the world in published form. No two books follow quite the same path, but all are shaped by a similar array of market forces and writing craft concerns as well as by a cast of characters stretching beyond the author. Behind the Book explores how eleven contemporary first-time authors, in genres ranging from post-apocalyptic fiction to young adult fantasy to travel memoir, navigated these pathways with their debut works. Based on extensive interviews with the authors, it covers the process of writing and publishing a book from beginning to end, including idea generation, developing a process, building a support network, revising the manuscript, finding the right approach to publication, building awareness, and ultimately moving on to the next project. It also includes insights from editors, agents, publishers, and others who helped to bring these projects to life. Unlike other books on writing craft, Behind the Book looks at the larger picture of how an author’s work and choices can affect the outcome of a project. The authors profiled in each story open up about their challenges, mistakes, and successes. While their paths to publication may be unique, together they offer important lessons that authors of all types can apply to their own writing journeys.
The Bestseller Code: Anatomy of the Blockbuster Novel
The Bestseller Code
Anatomy of the Blockbuster Novel
Paperback      ISBN: 1250088755
"When a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so."—Sylvia Day, New York Times bestselling author Ask most people about massive success in the world of fiction, and you’ll typically hear that it’s a game of hazy crystal balls. The sales figures of E. L. James or Dan Brown seem to be freakish—random occurrences in an unknowable market. But what if there were an algorithm that could reveal a secret DNA of bestsellers, regardless of their genre? What if it knew, just from analyzing the words alone, not just why genre writers like John Grisham and Danielle Steel belong on the lists, but also that authors such as Junot Diaz, Jodi Picoult, and Donna Tartt had telltale signs of success all over their pages? Thanks to Jodie Archer and Matthew Jockers, the algorithm exists, the code has been cracked, and the results bring fresh new insights into how fiction works and why we read. The Bestseller Code offers a new theory for why Fifty Shades of Grey sold so well. It sheds light on the current craze for dark heroines. It reveals which themes tend to sell best. And all with fascinating supporting data taken from a five-year study of twenty thousand novels. Then there is the hunt for "the one"—the paradigmatic example of bestselling writing according to a computer's analysis of thousands of points of data. The result is surprising, a bit ironic, and delightfully unorthodox. This book explains groundbreaking text-mining research in accessible terms and offers a new perspective on the New York Times bestseller list. It's a big-idea book about the relationship between creativity and technology that will be provocative to anyone interested in how analytics have already transformed the worlds of finance, medicine, and sports. But at heart it is a celebration of books for readers and writers—a compelling investigation into how successful writing works, and a fresh take on our intellectual and emotional response to stories.
A Bomb in Every Issue: How the Short, Unruly Life of Ramparts Magazine Changed America
A Bomb in Every Issue
How the Short, Unruly Life of Ramparts Magazine Changed America
Paperback      ISBN: 159558546x
A Bomb in Every Issue recounts the rise and fall of Ramparts magazine, which, for nearly a decade in the 1960s, was the nation’s premier leftist publication, combining radical content, sophisticated design, and public relations savvy to shape political journalism for a generation. Featuring interviews with David Horowitz, Peter Collier, Adam Hochschild, Christopher Hitchens, Todd Gitlin, Robert Scheer, Warren Hinckle, Angela Davis, Kathleen Cleaver, Seymour Hersh, William F. Buckley, Noam Chomsky, Brit Hume, Bobby Seale, Howard Zinn, and others, A Bomb in Every Issue situates the magazine amidst student movements in Berkeley, the rise and fall of the Black Panthers in Oakland, and the acid-inflected Summer of Love in San Francisco while assessing the magazine’s impact on national media and politics.