Business of Writing
#1 Best Seller: Book Marketing… Reinvented
#1 Best Seller
Book Marketing… Reinvented
Hardcover      ISBN: 1641462876
The rules of book marketing are changing and teh traditional rules of book marketing no longer apply. A new era of marketing books is upon us
ABC for Book Collectors
ABC for Book Collectors
Hardcover      ISBN: 1584563524

Animation: Grundlagen - 2D-Animation - 3D-Animation
Animation
Grundlagen - 2D-Animation - 3D-Animation
German    Paperback      ISBN: 3662539217
Dieser Band der
The Art of the Book Proposal: From Focused Idea to Finished Proposal
The Art of the Book Proposal
From Focused Idea to Finished Proposal
Paperback      ISBN: 1585423343
A holistic step-by-step guide to creating an effective non-fiction book proposal offers exercises designed to help a writer track one's progress, prepare an outline, and organize marketing and publicity agendas that will attract an agent or editor. Original. 10,000 first printing.
The Art of the Publisher
The Art of the Publisher
Hardcover      ISBN: 0374188238
"An interior look at Roberto Calasso's work as a publisher and his reflections on the art of book publishing In this fascinating memoir, the author and publisher Roberto Calasso meditates on the art of book publishing. Recalling the beginnings of Adelphi in the 1960s, he touches on the Italian house's defining qualities, including the considerations involved in designing the successful Biblioteca series and the strategy for publishing a wide range of authors of high literary quality, as well as the historic critical edition of the works of Nietzsche. With his signature erudition and polemical flair, Calasso transcends Adelphi to look at the publishing industry as a whole, from the essential importance of graphics, jackets, and cover flaps to the consequences of universal digitization. And he outlines what he describes as the "most hazardous and ambitious" profile of what a publishing house can be: a book comprising many books, a form in which "all the books published by a certain publisher could be seen as links in a single chain"--a conception akin to that of other twentieth-century publishers, from Giulio Einaudi to Roger Straus, of whom the book offers brief portraits. An essential book for writers, readers, and editors, The Art of the Publisher isa tribute to the elusive yet profoundly relevant art of making books"--
The Art of the Publisher
The Art of the Publisher
Paperback      ISBN: 0374536473
"An interior look at Roberto Calasso's work as a publisher and his reflections on the art of book publishing In this fascinating memoir, the author and publisher Roberto Calasso meditates on the art of book publishing. Recalling the beginnings of Adelphi in the 1960s, he touches on the Italian house's defining qualities, including the considerations involved in designing the successful Biblioteca series and the strategy for publishing a wide range of authors of high literary quality, as well as the historic critical edition of the works of Nietzsche. With his signature erudition and polemical flair, Calasso transcends Adelphi to look at the publishing industry as a whole, from the essential importance of graphics, jackets, and cover flaps to the consequences of universal digitization. And he outlines what he describes as the "most hazardous and ambitious" profile of what a publishing house can be: a book comprising many books, a form in which "all the books published by a certain publisher could be seen as links in a single chain"--a conception akin to that of other twentieth-century publishers, from Giulio Einaudi to Roger Straus, of whom the book offers brief portraits. An essential book for writers, readers, and editors, The Art of the Publisher isa tribute to the elusive yet profoundly relevant art of making books"--
Beauty and the Book: Fine Editions and Cultural Distinction in America
Beauty and the Book
Fine Editions and Cultural Distinction in America
Hardcover      ISBN: 0300082134
Book Business: Publishing Past Present and Future
Book Business
Publishing Past Present and Future
Hardcover      ISBN: 0393049841
The author reconstructs the history of publishing, providing insights into the techniques and business of the creating, marketing, and selling books. 15,000 first printing.
The Book Business: What Everyone Needs to Know
The Book Business
What Everyone Needs to Know
Paperback      ISBN: 0190628049
Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know
The Book in Society: An Introduction to Print Culture
The Book in Society
An Introduction to Print Culture
Paperback      ISBN: 1554810744
The Book in Society: An Introduction to Print Culture examines the origins and development of one of the most important inventions in human history. Books can inform, entertain, inspire, irritate, liberate, or challenge readers, and their forms can be tangible and traditional, like a printed, casebound volume, or virtual and transitory, like a screen-page of a cell-phone novel.Written in clear, non-specialist prose, The Book in Society first provides an overview of the rise of the book and of the modern publishing and bookselling industries. It explores the evolution of written texts from early forms to contemporary formats, the interrelationship between literacy and technology, and the prospects for the book in the twenty-first century. The second half of the book is based on historian Robert Darnton's concept of a book publishing "communication circuit." It examines how books migrate from the minds of authors to the minds of readers, exploring such topics as the rise of the modern notion of the author, the role of states and others in promoting or restricting the circulation of books, various modes of reproducing and circulating texts, and how readers' responses help shape the form and content of the books available to them.Feature boxes highlighting key texts, individuals, and developments in the history of the book, carefully selected illustrations, and a glossary all help bring the history of the book to life.