Economics
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Bait And Switch: The (Futile) Pursuit of the American Dream
Bait And Switch
The (Futile) Pursuit of the American Dream
Hardcover      ISBN: 0805076069

The bestselling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor
Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with a plausible resume of a professional "in transition," she attempts to land a middle-class job--undergoing career coaching and personality testing, then trawling a series of EST-like boot camps, job fairs, networking events, and evangelical job-search ministries. She gets an image makeover, works to project a winning attitude, yet is proselytized, scammed, lectured, and--again and again--rejected.
Bait and Switch highlights the people who've done everything right--gotten college degrees, developed marketable skills, and built up impressive resumes--yet have become repeatedly vulnerable to financial disaster, and not simply due to the vagaries of the business cycle. Today's ultra-lean corporations take pride in shedding their "surplus" employees--plunging them, for months or years at a stretch, into the twilight zone of white-collar unemployment, where job searching becomes a full-time job in itself. As Ehrenreich discovers, there are few social supports for these newly disposable workers--and little security even for those who have jobs.
Like the now classic Nickel and Dimed, Bait and Switch is alternately hilarious and tragic, a searing expose of economic cruelty where we least expect it.

Global Capitalism: Its Fall and Rise in the Twentieth Century
Global Capitalism
Its Fall and Rise in the Twentieth Century
Paperback      ISBN: 039332981x

Globalization is a choice, not a fact. It is a result of policy decisions and the politics that shape them. Jeffry A. Frieden's insightful history explores the golden age of globalization during the early years of the century, its swift collapse in the crises of 1914-45, the divisions of the Cold War world, and the turn again toward global integration at the end of the century. His history is full of character and event, as entertaining as it is enlightening.
The Wheels of Commerce: Civilization and Capitalism, 15Th-18th Century
The Wheels of Commerce
Civilization and Capitalism, 15Th-18th Century
Hardcover      ISBN: 0060150912
The Road to Serfdom: Text and Documents
The Road to Serfdom
Text and Documents
Paperback      ISBN: 0226320553

An unimpeachable classic work in political philosophy, intellectual and cultural history, and economics, The Road to Serfdom has inspired and infuriated politicians, scholars, and general readers for half a century. Originally published in 1944--when Eleanor Roosevelt supported the efforts of Stalin, and Albert Einstein subscribed lock, stock, and barrel to the socialist program--The Road to Serfdom was seen as heretical for its passionate warning against the dangers of state control over the means of production. For F. A. Hayek, the collectivist idea of empowering government with increasing economic control would lead not to a utopia but to the horrors of Nazi Germany and Fascist Italy.

First published by the University of Chicago Press on September 18, 1944, The Road to Serfdom garnered immediate, widespread attention. The first printing of 2,000 copies was exhausted instantly, and within six months more than 30,000 books were sold. In April 1945, Reader's Digest published a condensed version of the book, and soon thereafter the Book-of-the-Month Club distributed this edition to more than 600,000 readers. A perennial best seller, the book has sold 400,000 copies in the United States alone and has been translated into more than twenty languages, along the way becoming one of the most important and influential books of the century.

With this new edition, The Road to Serfdom takes its place in the series The Collected Works of F. A. Hayek. The volume includes a foreword by series editor and leading Hayek scholar Bruce Caldwell explaining the book's origins and publishing history and assessing common misinterpretations of Hayek's thought. Caldwell has also standardized and corrected Hayek's references and added helpful new explanatory notes. Supplemented with an appendix of related materials ranging from prepublication reports on the initial manuscript to forewords to earlier editions by John Chamberlain, Milton Friedman, and Hayek himself, this new edition of The Road to Serfdom will be the definitive version of Hayek's enduring masterwork.
The End Of Poverty: Economic Possibilities for Our time
The End Of Poverty
Economic Possibilities for Our time
Hardcover      ISBN: 1594200459

He has been cited by "The New York Times Magazine" as "probably the most important economist in the world" and by Time as "the world's best-known economist." He has advised an extraordinary range of world leaders and international institutions on the full range of issues related to creating economic success and reducing the world's poverty and misery. Now, at last, he draws on his entire twenty-five-year body of experience to offer a thrilling and inspiring big-picture vision of the keys to economic success in the world today and the steps that are necessary to achieve prosperity for all.
Marrying vivid eyewitness storytelling to his laserlike analysis, Jeffrey Sachs sets the stage by drawing a vivid conceptual map of the world economy and the different categories into which countries fall. Then, in a tour de force of elegance and compression, he explains why, over the past two hundred years, wealth has diverged across the planet in the manner that it has and why the poorest nations have been so markedly unable to escape the cruel vortex of poverty. The groundwork laid, he explains his methods for arriving, like a clinical internist, at a holistic diagnosis of a country's situation and the options it faces. Rather than deliver a worldview to readers from on high, Sachs leads them along the learning path he himself followed, telling the remarkable stories of his own work in Bolivia, Poland, Russia, India, China, and Africa as a way to bring readers to a broad-based understanding of the array of issues countries can face and the way the issues interrelate. He concludes by drawing on everything he has learned to offer an integrated set of solutions to the interwoven economic, political, environmental, and social problems that most frequently hold societies back. In the end, he leaves readers with an understanding, not of how daunting the world's problems are, but how solvable they are-and why making the effort is a matter both of moral obligation and strategic self-interest. A work of profound moral and intellectual vision that grows out of unprecedented real-world experience, "The End of Poverty" is a road map to a safer, more prosperous future for the world.
From "probably the most important economist in the world" ("The New York Times Magazine"), legendary for his work around the globe on economies in crisis, a landmark exploration of the roots of economic prosperity and the path out of extreme poverty for the world's poorest citizens.

Jump Start Your Business Brain: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate
Jump Start Your Business Brain
Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate
Paperback      ISBN: 1578601797
JUMP START
Your Business Brain

details data-proven methods that will make your sales, marketing and business development measurably more effective.

What makes this book unique:
The methods detailed here are backed by hard data and grounded in the statistical analysis of the success and failure of more than 4,000 new products and services, and more than 6,000 innovation teams.

The research quantifies the impact of a back-to-basics, customer-focused approach to sales, marketing and business development. It also uncovers ways to measurably increase effectiveness in today's super competitive, time-compressed and overstressed marketplace.

"America's #1 New Product Idea Man"
--Inc. Magazine

"Hall's book is a damn good read...because he's a damn good storyteller. But, speaking as an engineer-business analyst, it is credible because it is supported by a ton of (VERY HARD) data. I LOVE THIS BOOK. (And I rarely--never before, truth be told--go that far.) PLEASE. P.L.E.A.S.E. Read--and ingest--this book. PLEASE."
--Tom Peters, Co-Author, In Search of Excellence

"Eureka Ranch's unconventional approach has won raves from some of the biggest corporations in the country."
--CNN

"Doug Hall has a method to his madness, a rigorous, quantifiable process for inventing breakthrough ideas for clients. Unlike many creative gurus hustling ideation wares in the corporate marketplace, Doug makes it imperative that his Eureka Inventing processes are quantified every step of the way.
--Todd Datz, Features Editor, CIO Magazine

"Doug Hall's unique and effective approach to creating ideas is stimulating, embracing, and fun--and the results explode with new possibilities. It is truly a winning experience in ideas and self-confidence."
--Ron Nicodemus, Conference Director, Walt Disney Institute

Globalization and Its Discontents
Globalization and Its Discontents
1st Edition    Hardcover      ISBN: 0393051242

When it was first published, this national bestseller quickly became a touchstone in the globalization debate. Renowned economist and Nobel Prize winner Joseph E. Stiglitz had a ringside seat for most of the major economic events of the last decade, including stints as chairman of the Council of Economic Advisers and chief economist at the World Bank. Particularly concerned with the plight of the developing nations, he became increasingly disillusioned as he saw the International Monetary Fund and other major institutions put the interests of Wall Street and the financial community ahead of the poorer nations. Those seeking to understand why globalization has engendered the hostility of protesters in Seattle and Genoa will find the reasons here. While this book includes no simple formula on how to make globalization work, Stiglitz provides a reform agenda that will provoke debate for years to come. Rarely do we get such an insider's analysis of the major institutions of globalization as in this penetrating book. With a new foreword for this paperback edition. Those seeking to understand why globalization has engendered the hostility of protesters in Seattle and Genoa will find the reasons here. While this book includes no simple formula on how to make globalization work, Stiglitz provides a reform agenda that will provoke debate for years to come. Rarely do we get such an insider's analysis of the major institutions of globalization as in this penetrating book. With a new foreword for this paperback edition.

The End of Poverty: Economic Possibilities for Our Time
The End of Poverty
Economic Possibilities for Our Time
Paperback      ISBN: 0143036580
The landmark exploration of economic prosperity and how the world can escape from extreme poverty for the world's poorest citizens, from one of the world's most renowned economists

Hailed by Time as one of the world's hundred most influential people, Jeffrey D. Sachs is renowned for his work around the globe advising economies in crisis. Now a classic of its genre, The End of Poverty distills more than thirty years of experience to offer a uniquely informed vision of the steps that can transform impoverished countries into prosperous ones. Marrying vivid storytelling with rigorous analysis, Sachs lays out a clear conceptual map of the world economy. Explaining his own work in Bolivia, Russia, India, China, and Africa, he offers an integrated set of solutions to the interwoven economic, political, environmental, and social problems that challenge the world's poorest countries.

Ten years after its initial publication, The End of Poverty remains an indispensible and influential work. In this 10th anniversary edition, Sachs presents an extensive new foreword assessing the progress of the past decade, the work that remains to be done, and how each of us can help. He also looks ahead across the next fifteen years to 2030, the United Nations' target date for ending extreme poverty, offering new insights and recommendations.
Whale Done!: The Power of Positive Relationships
Whale Done!
The Power of Positive Relationships
Hardcover      ISBN: 074323538x

A compendium of straightforward techniques on how to accentuate the positive and redirect the negative, increasing productivity at work and at home.

What do your people at work and your spouse and kids at home have in common with a five-ton killer whale?

Probably a whole lot more than you think, according to top business consultant and mega-bestselling author Ken Blanchard and his coauthors from SeaWorld. In this moving and inspirational new book, Blanchard explains that both whales and people perform better when you accentuate the positive. He shows how using the techniques of animal trainers -- specifically those responsible for the killer whales of SeaWorld -- can supercharge your effectiveness at work and at home.

When gruff business manager and family man Wes Kingsley visited SeaWorld, he marveled at the ability of the trainers to get these huge killer whales, among the most feared predators in the ocean, to perform amazing acrobatic leaps and dives. Later, talking to the chief trainer, he learned their techniques of building trust, accentuating the positive, and redirecting negative behavior -- all of which make these extraordinary performances possible. Kingsley took a hard look at his own often accusatory management style and recognized how some of his shortcomings as a manager, spouse, and father actually diminish trust and damage relationships. He began to see the difference between GOTcha (catching people doing things wrong) and Whale Done (catching people doing things right).

In Whale Done , Ken Blanchard shows how to make accentuating the positive and redirecting the negative the best tools to increase productivity, instead of creating situations that demoralize people. These techniques are remarkably easy to master and can be applied equally well at home, allowing readers to become better parents and more committed spouses in their happier and more successful personal lives.
The Undercover Economist
The Undercover Economist
Paperback      ISBN: 0345494016

"The economy isn't] a bunch of rather dull statistics with names like GDP (gross domestic product)," notes Tim Harford, columnist and regular guest on NPR's Marketplace, "economics is about who gets what and why." In this acclaimed and riveting book-part expos , part user's manual-the astute and entertaining columnist from the Financial Times demystifies the ways in which money works in the world. From why the coffee in your cup costs so much to why efficiency is not necessarily the answer to ensuring a fair society, from improving health care to curing crosstown traffic-all the dirty little secrets of dollars and cents are delightfully revealed by The Undercover Economist.

"A rare specimen: a book on economics that will enthrall its readers . . . It brings the power of economics to life."
-Steven D. Levitt, coauthor of Freakonomics

"A playful guide to the economics of everyday life, and as such is something of an elder sibling to Steven Levitt's wild child, the hugely successful Freakonomics."
-The Economist

"A tour de force . . . If you need to be convinced of the everrelevant and fascinating nature of economics, read this insightful and witty book."
-Jagdish Bhagwati, author of In Defense of Globalization

"This is a book to savor."
-The New York Times

"Harford writes like a dream. From his book I found out why there's a Starbucks on every corner and] how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles."
-David Bodanis, author of Electric Universe

"Much wit and wisdom."
-The Houston Chronicle
From Publishers Weekly
Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day.
Copyright (c) Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Bookmarks Magazine
Harford exposes the dark underbelly of capitalism in Undercover Economist. Compared with Steven Levitt's and Stephen J. Dubner's popular Freakonomics (*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. Critics agree that the book will grip readers interested in understanding free-market forces but disagree about Harford's approach. Some thought the author mastered the small ideas while keeping in sight the larger context of globalization; others faulted Harford for failing to criticize certain economic theories and to ground his arguments in political, organizational structures. Either way, his case studies--some entertaining, others indicative of times to come--will make you think twice about that cup of coffee.
Copyright (c) 2004 Phillips & Nelson Media, Inc.