History of Business
Featured Items
Energy for Future Presidents: The Science Behind the Headlines
Energy for Future Presidents
The Science Behind the Headlines
Hardcover      ISBN: 0393081613

The near-meltdown of Fukushima, the upheavals in the Middle East, the BP oil rig explosion, and the looming reality of global warming have reminded the president and all U.S. citizens that nothing has more impact on our lives than the supply of and demand for energy. Its procurement dominates our economy and foreign policy more than any other factor. But the "energy question" is more confusing, contentious, and complicated than ever before. We need to know if nuclear power will ever really be safe. We need to know if solar and wind power will ever really be viable. And we desperately need to know if the natural gas deposits in Pennsylvania are a windfall of historic proportions or a false hope that will create more problems than solutions. Richard A. Muller provides all the answers in this must-read guide to our energy priorities now and in the coming years.

Bull!: A History of the Boom and Bust, 1982-2004
Bull!
A History of the Boom and Bust, 1982-2004
Paperback      ISBN: 0060564148

In 1982, the Dow hovered below 1000. Then, the market rose and rapidly gained speed until it peaked above 11,000. Noted journalist and financial reporter Maggie Mahar has written the first book on the remarkable bull market that began in 1982 and ended just in the early 2000s. For almost two decades, a colorful cast of characters such as Abby Joseph Cohen, Mary Meeker, Henry Blodget, and Alan Greenspan came to dominate the market news.

This inside look at that 17-year cycle of growth, built upon interviews and unparalleled access to the most important analysts, market observers, and fund managers who eagerly tell the tales of excesses, presents the period with a historical perspective and explains what really happened and why.

Icon Steve Jobs: The Greatest Second Act in the History of Business
Icon Steve Jobs
The Greatest Second Act in the History of Business
Hardcover      ISBN: 0471720836
iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs's meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs's role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney's Michael Eisner, and examines Jobs's dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs's reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age-a master of three industries: movies, music, and computers.
The House of Wittgenstein: A Family at War
The House of Wittgenstein
A Family at War
1st Edition    Paperback      ISBN: 0307278727
The House of Wittgenstein is the grand saga of a brilliant and tragic Viennese family whose members included a famous philosopher and the world's greatest one-handed classical pianist.

The Wittgenstein family was one of the wealthiest, most talented, and most eccentric in European history, held together by a fanatical love of music yet torn apart by money, madness, conflicts of loyalty, and the upheaval of two world wars. Of the eight children, three committed suicide; Paul lost an arm in the war and yet stubbornly pursued a musical career; and Ludwig, the odd youngest son, is now regarded as one of the greatest philosophers of the twentieth century. Alexander Waugh, author of the acclaimed memoir Fathers and Sons and himself the offspring of a famous and eccentric family, tells their baroque tale with a novelistic richness to rival Thomas Mann's Buddenbrooks.
Ogilvy on Advertising
Ogilvy on Advertising
Paperback      ISBN: 039472903x
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business.

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.
The Chief: The Life of William Randolph Hearst
The Chief
The Life of William Randolph Hearst
1st Edition    Paperback      ISBN: 0618154469

Named one of the best books of the year by the New York Times, the Los Angeles Times, the Washington Post, Business Week, and GQ, THE CHIEF: THE LIFE OF WILLIAM RANDLOPH HEARST is "an absorbing and ingeniously organized biography . . . of the most powerful publisher America has ever known" (New York Times Book Review). Drawing on papers and interviews that were previously unavailable, as well as on newly released documentation of interactions with such figures as Hitler, Mussolini, Churchill, every president from Grover Cleveland to Franklin Roosevelt, and movie giants Louis B. Mayer, Jack Warner, and Irving Thalberg, David Nasaw completes the picture of this colossal American "engagingly, lucidly and fair-mindedly" (Arthur Schlesinger, Jr.).
"Outstandingly researched, elegantly but not flamboyantly written, and fair in its conclusions about Hearst's astonishing career" (Wall Street Journal), THE CHIEF "must be regarded as the definitive study . . . It's hard to imagine a more complete rendering of Hearst's life" (Business Week).

The Age of Turbulence
The Age of Turbulence
Hardcover      ISBN: 1594201315

In the immediate aftermath of September 11, 2001, in his fourteenth year as Chairman of the Federal Reserve Board, Alan Greenspan took part in a very quiet collective effort to ensure that America didn't experience an economic meltdown, taking the rest of the world with it. There was good reason to fear the worst: the stock market crash of October 1987, his first major crisis as Federal Reserve Chairman, coming just weeks after he assumed control, had come much closer than is even today generally known to freezing the financial system and triggering a genuine financial panic. But the most remarkable thing that happened to the economy after 9/11 was...nothing. What in an earlier day would have meant a crippling shock to the system was absorbed astonishingly quickly.
After 9/11 Alan Greenspan knew, if he needed any further reinforcement, that we're living in a new world - the world of a global capitalist economy that is vastly more flexible, resilient, open, self-directing, and fast-changing than it was even 20 years ago. It's a world that presents us with enormous new possibilities but also enormous new challenges. "The Age of Turbulence" is Alan Greenspan's incomparable reckoning with the nature of this new world - how we got here, what we're living through, and what lies over the horizon, for good and for ill-channeled through his own experiences working in the command room of the global economy for longer and with greater effect than any other single living figure. He begins his account on that September 11th morning, but then leaps back to his childhood, and follows the arc of his remarkable life's journey through to his more than 18-year tenure as Chairman of the Federal Reserve Board, from 1987 to 2006, during a time of transforming change.
Alan Greenspan shares the story of his life first simply with an eye toward doing justice to the extraordinary amount of history he has experienced and shaped. But his other goal is to draw readers along the same learning curve he followed, so they accrue a grasp of his own understanding of the underlying dynamics that drive world events. In the second half of the book, having brought us to the present and armed us with the conceptual tools to follow him forward, Dr. Greenspan embarks on a magnificent tour de horizon of the global economy. He reveals the universals of economic growth, delves into the specific facts on the ground in each of the major countries and regions of the world, and explains what the trend-lines of globalization are from here. The distillation of a life's worth of wisdom and insight into an elegant expression of a coherent worldview, "The Age of Turbulence" will stand as Alan Greenspan's personal and intellectual legacy.

The First Tycoon: The Epic Life of Cornelius Vanderbilt
The First Tycoon
The Epic Life of Cornelius Vanderbilt
Paperback      ISBN: 1400031745
NATIONAL BESTSELLER
WINNER OF THE NATIONAL BOOK AWARD

In this groundbreaking biography, T.J. Stiles tells the dramatic story of Cornelius "Commodore" Vanderbilt, the combative man and American icon who, through his genius and force of will, did more than perhaps any other individual to create modern capitalism. Meticulously researched and elegantly written, The First Tycoon describes an improbable life, from Vanderbilt's humble birth during the presidency of George Washington to his death as one of the richest men in American history. In between we see how the Commodore helped to launch the transportation revolution, propel the Gold Rush, reshape Manhattan, and invent the modern corporation. Epic in its scope and success, the life of Vanderbilt is also the story of the rise of America itself.
Swoosh: Unauthorized Story of Nike and the Men Who Played There, the
Swoosh
Unauthorized Story of Nike and the Men Who Played There, the
Paperback      ISBN: 0887306225

The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.

Buffett: The Making of an American Capitalist
Buffett
The Making of an American Capitalist
Paperback      ISBN: 0385484917

Since its hardcover publication in August of 1995, "Buffett" has appeared on the "Wall Street Journal, New York Times, San Francisco Chronicle, Los Angeles Times, Seattle Times, Newsday" and "Business Week" bestseller lists. The incredible landmark portrait of Warren Buffett's uniquely American life is now available in paperback, revised and updated by the author.
Starting from scratch, simply by picking stocks and companies for investment, Warren Buffett amassed one of the epochal fortunes of the twentieth century--an astounding net worth of $10 billion, and counting. His awesome investment record has made him a cult figure popularly known for his seeming contradictions: a billionaire who has a modest lifestyle, a phenomenally successful investor who eschews the revolving-door trading of modern Wall Street, a brilliant dealmaker who cultivates a homespun aura.
Journalist Roger Lowenstein draws on three years of unprecedented access to Buffett's family, friends, and colleagues to provide the first definitive, inside account of the life and career of this American original. "Buffett" explains Buffett's' investment strategy--a long-term philosophy grounded in buying stock in companies that are undervalued on the market and hanging on until their worth invariably surfaces--and shows how it is a reflection of his inner self.