History of Business
Appetite for Profit
How the Food Industry Undermines Our Health and How to Fight Back
1st Edition Paperback ISBN: 1560259329
An analysis of the role of food corporations in the rise of obesity and diet-related illness reveals the tactics of food lobbyists and other business strategists to shape nutrition policies in America and maintain control over the nation's food supply. Original.
The House of Morgan
An American Banking Dynasty and the Rise of Modern Finance
Paperback ISBN: 0671734008
A candid history of the American banking dynasty spans four generations and chronicles both the evolution of modern finance and the glamorous social strata of the times
The Incredible True Story of the King of Financial Cons
Paperback ISBN: 0767914996
Traces Charles Ponzi's transition from an unknown, self-educated Italian immigrant to Boston's famed "wizard of finance" over a six-month period, describing the scams through which he paid off prior investors with subsequent investor funds and bankrolled millions before he was exposed. Reprint.
The Age of Turbulence
Hardcover ISBN: 1594201315
The former Federal Reserve Board chairman reveals the financial close call that nearly resulted in an economic disaster after September 11, his behind-the-scenes efforts to safeguard American interests in the face of new millennium challenges, and the personal and educational history that informed his choices.
How The World's Hottest Retailer Hit A Bull's-Eye
Paperback ISBN: 0471667293
The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.
How Starbucks Fought for Its Life Without Losing Its Soul
Compact Disc ISBN: 1611744911
Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.
Barbarians at the Gate
The Fall of RJR Nabisco
Paperback ISBN: 0061655554
A 20th anniversary edition of the best-selling account of an infamous 1988 deal involving Wall Street's largest takeover is complemented by an extensive afterword that reveals the takeover's legacy and what has become of its contributors and companies. Reprint. 15,000 first printing.
The King of Vodka
The Story of Pyotr Smirnov and the Upheaval of an Empire
Paperback ISBN: 0060855916
Born in a Russian village in 1831, Pyotr Smirnov relied on vodka to turn a life of scarcity and anonymity into one of immense wealth and international recognition. Starting from the back rooms and side streets of nineteeth-century Moscow, Smirnov exploited brilliant grassroots marketing strategies to popularize his products and ensconce his brand in the thirsts and imaginations of drinkers around the world. His vodka would be gulped in the taverns of Russia and Europe, be praised with accolades at world fairs, and become a staple on the tables of tsars. But his improbable ascent would be halted by the chaos of the Bolshevik Revolution, and only a bizarre set of coincidencesincluding an incredible prison escape by one of Smirnovs sons in 1919would prevent Smirnovs legacy from fading into obscurity. Set against a backdrop of political and ideological currents that would determine the course of global events, The King of Vodka is much more than a biography of a humble serf who rose to create one of the most celebrated business empires the world has ever known. It is a work of sweeping narrative history on an epic scale.