History of Business
Featured Items
The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America
The Cigarette Century
The Rise, Fall, and Deadly Persistence of the Product That Defined America
Paperback      ISBN: 0465070485

The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide.

The First Tycoon: The Epic Life of Cornelius Vanderbilt
The First Tycoon
The Epic Life of Cornelius Vanderbilt
Paperback      ISBN: 1400031745
NATIONAL BESTSELLER
WINNER OF THE NATIONAL BOOK AWARD

In this groundbreaking biography, T.J. Stiles tells the dramatic story of Cornelius "Commodore" Vanderbilt, the combative man and American icon who, through his genius and force of will, did more than perhaps any other individual to create modern capitalism. Meticulously researched and elegantly written, The First Tycoon describes an improbable life, from Vanderbilt's humble birth during the presidency of George Washington to his death as one of the richest men in American history. In between we see how the Commodore helped to launch the transportation revolution, propel the Gold Rush, reshape Manhattan, and invent the modern corporation. Epic in its scope and success, the life of Vanderbilt is also the story of the rise of America itself.
Hershey: Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams
Hershey
Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams
Paperback      ISBN: 074326410x

The name Hershey evokes many things: chocolate bars, the company town in Pennsylvania, one of America's most recognizable brands. But who was the man behind the name? In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.

Hershey, the son of a minister's daughter and an irresponsible father who deserted the family, began his career inauspiciously when the two candy shops he opened both went bankrupt. Undeterred, he started the Lancaster Caramel Company, which brought him success at last. Eventually he sold his caramel operation and went on to perfect the production process of chocolate to create a stable, consistent bar with a long shelf life...and an American icon was born.

Hershey was more than a successful businessman -- he was a progressive thinker who believed in capitalism as a means to higher goals. He built the world's largest chocolate factory and a utopian village for his workers on a large tract of land in rural Pennsylvania, and used his own fortune to keep his workers employed during the Great Depression. In addition, he secretly willed his fortune to a boys' school and orphanage, both of which now control a vast endowment.

Extensively researched and vividly written, Hershey is the fascinating story of this uniquely American visionary.
Empty Mansions: The Mysterious Life of Huguette Clark and the Spending of a Great American Fortune
Empty Mansions
The Mysterious Life of Huguette Clark and the Spending of a Great American Fortune
Paperback      ISBN: 0345534530
#1 NEW YORK TIMES BESTSELLER

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
Janet Maslin, The New York Times - St. Louis Post-Dispatch

When Pulitzer Prize-winning journalist Bill Dedman noticed in 2009 a grand home for sale, unoccupied for nearly sixty years, he stumbled through a surprising portal into American history. Empty Mansions is a rich mystery of wealth and loss, connecting the Gilded Age opulence of the nineteenth century with a twenty-first-century battle over a $300 million inheritance. At its heart is a reclusive heiress named Huguette Clark, a woman so secretive that, at the time of her death at age 104, no new photograph of her had been seen in decades. Though she owned palatial homes in California, New York, and Connecticut, why had she lived for twenty years in a simple hospital room, despite being in excellent health? Why were her valuables being sold off? Was she in control of her fortune, or controlled by those managing her money?

Dedman has collaborated with Huguette Clark's cousin, Paul Clark Newell, Jr., one of the few relatives to have frequent conversations with her. Dedman and Newell tell a fairy tale in reverse: the bright, talented daughter, born into a family of extreme wealth and privilege, who secrets herself away from the outside world.

Huguette was the daughter of self-made copper industrialist W. A. Clark, nearly as rich as Rockefeller in his day, a controversial senator, railroad builder, and founder of Las Vegas. She grew up in the largest house in New York City, a remarkable dwelling with 121 rooms for a family of four. She owned paintings by Degas and Renoir, a world-renowned Stradivarius violin, a vast collection of antique dolls. But wanting more than treasures, she devoted her wealth to buying gifts for friends and strangers alike, to quietly pursuing her own work as an artist, and to guarding the privacy she valued above all else.

The Clark family story spans nearly all of American history in three generations, from a log cabin in Pennsylvania to mining camps in the Montana gold rush, from backdoor politics in Washington to a distress call from an elegant Fifth Avenue apartment. The same Huguette who was touched by the terror attacks of 9/11 held a ticket nine decades earlier for a first-class stateroom on the second voyage of the Titanic.

Empty Mansions reveals a complex portrait of the mysterious Huguette and her intimate circle. We meet her extravagant father, her publicity-shy mother, her star-crossed sister, her French boyfriend, her nurse who received more than $30 million in gifts, and the relatives fighting to inherit Huguette's copper fortune. Richly illustrated with more than seventy photographs, Empty Mansions is an enthralling story of an eccentric of the highest order, a last jewel of the Gilded Age who lived life on her own terms.
The New New Thing: A Silicon Valley Story
The New New Thing
A Silicon Valley Story
Paperback      ISBN: 0140296468

As American capitalism undergoes a seismic shift, Michael Lewis, author of the bestselling Liar's Poker, sets out on a Silicon Valley safari to find the true representative of the coming economic age. All roads lead to Jim Clark, the man who rewrote the rules of American capitalism as the founder of (so far) three multi-billion dollar companies--Silicon Graphics, Netscape, and Healtheon. Lewis's shrewd, often brilliantly funny, narrative provides ahead-of-the-curve observations about the Internet explosion and how the success of Silicon Valley companies is forcing a reassessment of traditional Wall-Street business models.

Weaving Clark's story together with that of this new business phenomenon, Lewis has drawn us a map of markets and free enterprise in the twenty-first century and blown the lid off the changing economy.

Winning Our Energy Independence: An Energy Insider Shows How
Winning Our Energy Independence
An Energy Insider Shows How
Paperback      ISBN: 1423601564

Winning Our Energy Independence shares energy solutions from S. David Freeman, a man who has spent his life at the forefront of energy policy. Freeman explains how the sun, wind, biomass, geothermal, and hydrogen resources we have right now can be the fuels that solve energy issues and create a sustainable future for our planet. These alternative energies will heat and cool our homes, run our cars, power our factories, and do all the things that our civilization requires-but only if we make it happen We have the renewable resources we need-now we simply need the awareness, passion and drive from the people to make sure our politicians and business leaders respond. Winning Our Energy Independence provides action plans for showing us how to influence change.

Sons of Wichita: How the Koch Brothers Became America's Most Powerful and Private Dynasty
Sons of Wichita
How the Koch Brothers Became America's Most Powerful and Private Dynasty
Hardcover      ISBN: 1455518735

Like the Rockefellers and the Kennedys, the Kochs are one of the most influential dynasties of the modern age, but they have never been the subject of a major biography... until now.

Not long after the death of his father, Charles Koch, then in his early 30s, discovered a letter the family patriarch had written to his sons. "You will receive what now seems to be a large sum of money," Fred Koch cautioned. "It may either be a blessing or a curse."

Fred's legacy would become a blessing and a curse to his four sons-Frederick, Charles, and fraternal twins David and Bill-who in the ensuing decades fought bitterly over their birthright, the oil and cattle-ranching empire their father left behind in 1967. Against a backdrop of scorched-earth legal skirmishes, Charles and David built Koch Industries into one of the largest private corporations in the world-bigger than Boeing and Disney-and they rose to become two of the wealthiest men on the planet.

Influenced by the sentiments of their father, who was present at the birth of the John Birch Society, Charles and David have spent decades trying to remake the American political landscape and mainline their libertarian views into the national bloodstream. They now control a machine that is a center of gravity within the Republican Party. To their supporters, they are liberating America from the scourge of Big Government. To their detractors, they are political "contract killers," as David Axelrod, President Barack Obama's chief strategist, put it during the 2012 campaign.

Bill, meanwhile, built a multi-billion dollar energy empire all his own, and earned notoriety as an America's Cup-winning yachtsman, a flamboyant playboy, and as a litigious collector of fine wine and Western memorabilia. Frederick lived an intensely private life as an arts patron, refurbishing a series of historic homes and estates.

SONS OF WICHITA traces the complicated lives and legacies of these four tycoons, as well as their business, social, and political ambitions. No matter where you fall on the ideological spectrum, the Kochs are one of the most influential dynasties of our era, but so little is publicly known about this family, their origins, how they make their money, and how they live their lives. Based on hundreds of interviews with friends, relatives, business associates, and many others, SONS OF WICHITA is the first major biography about this wealthy and powerful family-warts and all.
Ponzi's Scheme: The True Story of a Financial Legend
Ponzi's Scheme
The True Story of a Financial Legend
Paperback      ISBN: 0812968360

It was a time when anything seemed possible-instant wealth, glittering fame, fabulous luxury-and for a run of magical weeks in the spring and summer of 1920, Charles Ponzi made it all come true. Promising to double investors' money in three months, the dapper, charming Ponzi raised the "rob Peter to pay Paul" scam to an art form. At the peak of his success, Ponzi was raking in more than $2 million a week at his office in downtown Boston. Then his house of cards came crashing down-thanks in large part to the relentless investigative reporting of Richard Grozier's Boston Post. A classic American tale of immigrant life and the dream of success, Ponzi's Scheme is the amazing story of the magnetic scoundrel who launched the most successful scheme of financial alchemy in modern history.

The Prize: The Epic Quest for Oil, Money, and Power
The Prize
The Epic Quest for Oil, Money, and Power
Paperback      ISBN: 0671799320

Hailed by The New York Times as a book that must be read to understand the first thing about the role of oil in modern history, Yergin's bestselling Pulitzer Prize-winner has been made into an exciting 8-part miniseries to air on PBS in January 1993. 32 pages of photos.

The Age of Turbulence
The Age of Turbulence
Hardcover      ISBN: 1594201315

In the immediate aftermath of September 11, 2001, in his fourteenth year as Chairman of the Federal Reserve Board, Alan Greenspan took part in a very quiet collective effort to ensure that America didn't experience an economic meltdown, taking the rest of the world with it. There was good reason to fear the worst: the stock market crash of October 1987, his first major crisis as Federal Reserve Chairman, coming just weeks after he assumed control, had come much closer than is even today generally known to freezing the financial system and triggering a genuine financial panic. But the most remarkable thing that happened to the economy after 9/11 was...nothing. What in an earlier day would have meant a crippling shock to the system was absorbed astonishingly quickly.
After 9/11 Alan Greenspan knew, if he needed any further reinforcement, that we're living in a new world - the world of a global capitalist economy that is vastly more flexible, resilient, open, self-directing, and fast-changing than it was even 20 years ago. It's a world that presents us with enormous new possibilities but also enormous new challenges. "The Age of Turbulence" is Alan Greenspan's incomparable reckoning with the nature of this new world - how we got here, what we're living through, and what lies over the horizon, for good and for ill-channeled through his own experiences working in the command room of the global economy for longer and with greater effect than any other single living figure. He begins his account on that September 11th morning, but then leaps back to his childhood, and follows the arc of his remarkable life's journey through to his more than 18-year tenure as Chairman of the Federal Reserve Board, from 1987 to 2006, during a time of transforming change.
Alan Greenspan shares the story of his life first simply with an eye toward doing justice to the extraordinary amount of history he has experienced and shaped. But his other goal is to draw readers along the same learning curve he followed, so they accrue a grasp of his own understanding of the underlying dynamics that drive world events. In the second half of the book, having brought us to the present and armed us with the conceptual tools to follow him forward, Dr. Greenspan embarks on a magnificent tour de horizon of the global economy. He reveals the universals of economic growth, delves into the specific facts on the ground in each of the major countries and regions of the world, and explains what the trend-lines of globalization are from here. The distillation of a life's worth of wisdom and insight into an elegant expression of a coherent worldview, "The Age of Turbulence" will stand as Alan Greenspan's personal and intellectual legacy.