This entertaining and playful book views Disney World as much more than the site of an ideal family vacation. Blending personal meditations, interviews, photographs, and cultural analysis, Inside the Mouse looks at Disney World’s architecture and design, its consumer practices, and its use of Disney characters and themes. This book takes the reader on an alternative ride through "the happiest place on earth" while asking "What makes this forty-three-square-mile theme park the quintessential embodiment of American leisure?" Turning away from the programmed entertainment that Disney presents, the authors take a peek behind the scenes of everyday experience at Disney World. In their consideration of the park as both private corporate enterprise and public urban environment, the authors focus on questions concerning the production and consumption of leisure. Featuring over fifty photographs and interviews with workers that strip "cast members" of their cartoon costumes, this captivating work illustrates the high-pressure dynamics of the typical family vacation as well as a tour of Disney World that looks beyond the controlled facade of themed attractions. As projects like EuroDisney and the proposed Disney America test the strength of the Disney cultural monolith, Inside the Mouse provides a timely assessment of the serious business of supplying pleasure in contemporary U.S. culture. Written for the general reader interested in the many worlds of Disney, this engrossing volume will also find fans among students and scholars of cultural studies.

The youngest son of John D. Rockefeller, Jr., and Abby Aldrich Rockefeller narrates the story of his life, from his youth and Harvard education, through his military service during World War II, to his career in business and finance, and chronicles his varied roles as financier, philanthropist, and unofficial international envoy. Reprint. 75,000 first printing.

Moses is pictured as idealist reformer and political manipulator as his rise to power and eventual domination of New York State politics is documented

An examination of one of the greatest success stories of the digital age looks at the success Steve Jobs has had with Pixar and his rejuvenation of Apple through the introduction of the iMac and iPod.

A candid memoir of greed, power, and hedonism journeys inside the high-stakes world of finance as the former head of the notorious investment firm Stratton Oakmont describes the rise and fall of his financial empire, his life of jet-setting glamour and excess, and the scandal that destroyed his empire, sent him to prison, and led to a near-fatal brush with drug abuse. Reprint. 30,000 first printing.

> The untold story of the renegade burger chain that evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following. Stacy Perman's In-N-Out Burger is the inside story behind a real American success story—not only a tale of a unique and profitable business but also of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer. A keenly observed narrative that explores the transformation of a California fad into an enduring cult of popularity, it is also the story of the conflicted, secretive, and ultimately tragic Snyder family, who cooked a billion burgers and hooked a zillion fans.

A marketing expert who for many years made an ethically questionable living by enabling naive lottery winners to convert their payout terms into less-valuable cash settlements reveals how many winners of the lottery find themselves worse off for their changed circumstances, in an account that evaluates the American obsession with playing the lottery and gambling. Reprint. 20,000 first printing.

An analysis of the role of food corporations in the rise of obesity and diet-related illness reveals the tactics of food lobbyists and other business strategists to shape nutrition policies in America and maintain control over the nation's food supply. Original.

A 20th anniversary edition of the best-selling account of an infamous 1988 deal involving Wall Street's largest takeover is complemented by an extensive afterword that reveals the takeover's legacy and what has become of its contributors and companies. Reprint. 15,000 first printing.

Describes how the photographic entrepreneur employed his technological innovations and marketing skills to dominate the industry, and explores Eastman's personal life and his philanthropic works