Marketing
Featured Items
The Garden Primer
The Garden Primer
Paperback      ISBN: 0761122753
An updated and expanded edition of the classic introduction to gardening offers advice on buying plants, selecting tools, and growing annuals, perennials, vegetables, herbs, fruits, bulbs, roses, ground covers, shrubs, and trees, in a volume that emphasizes the use of native plant species, the techniques of organic gardening, and coverage of ecological issues. Simultaneous.
Emotional Branding: The New Paradigm for Connecting Brands to People
Emotional Branding
The New Paradigm for Connecting Brands to People
Hardcover      ISBN: 1581150784
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
The Drive-In, the Supermarket, and the Transformation of Commerical Space in Los Angeles, 1914-1941
The Drive-In, the Supermarket, and the Transformation of Commerical Space in Los Angeles, 1914-1941
Hardcover      ISBN: 0262122146
Longstreth explores the early development of two kinds of retail space that have become ubiquitous in the United States in the second half of the twentieth century.Richard Longstreth is one of the few historians to focus on ordinary commercial buildings
One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior
One Customer, Divisible
Linking Customer Insight to Loyalty and Advocacy Behavior
Hardcover      ISBN: 0324301294
Lowenstein, a marketing and business consultant, looks at a key leveraging factor missed by many organizations: that of using individual customer data on a purchasing situation and/or venue specific basis to provide the highest level of perceived value for each customer. He presents an array of methodologies being applied by forward-thinking firms across the world to increase customer loyalty and lifetime value. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
The Spin Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
The Spin Selling Fieldbook
Practical Tools, Methods, Exercises, and Resources
Paperback      ISBN: 0070522359
Argues that large-scale sales requires different skills than small-scale sales, and provides exercises designed to develop those skills
The New Successful Large Account Management: Maintaining And Growing Your Most Important Assets -- Your Customers
The New Successful Large Account Management
Maintaining And Growing Your Most Important Assets -- Your Customers
Paperback      ISBN: 0446694665
For the Accounts You Can't Afford to Lose: The Strategies that Will Keep Your Customers Coming Back Whether your company has $50,000 or $5 million in sales, chances are that at least half of your revenue comes from a few crucial accounts. What does it take to keep them going strong? The authors of The New Strategic Selling and The New Conceptual Selling present a hard-hitting, no-nonsense book of techniques to improve your most important business relationships. Updated with recent examples of actual success stories, this new edition explores how online click speeds have resulted in highly sophisticated customers who expect all services to be done in "real time." Discover: * The Long View: Studying and really understanding your company-and your customer's business-can mean years of selling success * "Lamp" Strategies: Activate a Large Account Management Process strategy to turn your best customers into permanent "external assets" * Trends and Market Forces: Constantly identify and reappraise the conditions that can make your services more crucial than ever * Channels of Communication: The right contacts and communication lines will help you make key changes-before it's too late!
Positioning: The Battle for Your Mind
Positioning
The Battle for Your Mind
Paperback      ISBN: 0071373586
Explain how to make and position an industry leader so its name and message gets into the subconscious of the market- and stays there, position a follower so it can occupy a niche not claimed by the leader, and avoid letting a second product ride on the established one. This book includes analyses of successes and failures in advertising.
Slide:ology: The Art and Science of Creating Great Presentations
Slide:ology
The Art and Science of Creating Great Presentations
Paperback      ISBN: 0596522347
Presents practical approaches for developing an effective presentation, covering such topics as creating diagrams, displaying data, arranging elements, creating movement, and interacting with slides.
Born to Buy
Born to Buy
Paperback      ISBN: 0684870568
The award-winning author of The Overworked American and The Overspent American examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children. Reprint. 50,000 first printing.
Enchantment: The Art of Changing Hearts, Minds, and Actions
Enchantment
The Art of Changing Hearts, Minds, and Actions
Hardcover      ISBN: 1591843790
Offers insight into the role of influence in successful entrepreneurship while making recommendations on how to enact positive change by working with and through others.