Marketing
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One Billion Customers: Lessons from the Front Lines of Doing Business in China
One Billion Customers
Lessons from the Front Lines of Doing Business in China
Hardcover      ISBN: 0743258398
In view of China's rapidly growing economy, the former Wall Street Journal China bureau chief offers advice on doing business in China, with case studies that emphasize the importance of understanding the culture and politics of the country.
How To Grow When Markets Don't
How To Grow When Markets Don't
Paperback      ISBN: 0446692700
Outlines the challenges faced by most companies to sustain growth, offering advice on how to meet specific customer needs, retain investor loyalty, make effective acquisitions and partnerships, and achieve independence from a CEO. Reprint.
The New Conceptual Selling: The Most Effective And Proven Method For Face-to-face Sales Planning
The New Conceptual Selling
The Most Effective And Proven Method For Face-to-face Sales Planning
Paperback      ISBN: 0446695181
The Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This modern edition of the classic Conceptual Selling shows why Miller Heiman has become the world's most respected name in sales development, with a client list leading the Fortune 500. And it shows why the principles of Conceptual Selling are more important today than ever before. The New Conceptual Selling Even in a world of cyber commerce, nothing beats a face-to-face meeting. And if you're one of those men and women who make their living in this highly demanding environment, this new edition of Conceptual Selling will change the way you interact with customers and clients, and the way you conduct your business career. Learn: * How to identify your customer's real needs and use listening as a powerful selling tool * How to tailor every sale you make to one specific client-and how to create a system that is consistent, flexible, and successful * How to earn and maintain your credibility-by creating a pattern of Win-Win sales * How to use Miller Heiman Personal Workshops to identify your strengths and weaknesses-and make the changes you need to make.
Successful Direct Marketing Methods: Interactive, Database, and Customer-based Marketing for Digital Age
Successful Direct Marketing Methods
Interactive, Database, and Customer-based Marketing for Digital Age
Hardcover      ISBN: 0071458298
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as: - The expanding objectives of direct marketing in the digital age - Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention - CRM applications, data mining, call center, campaign management, and sales force automation - Customer experience management--connecting customers and brands at every touch point - Brand building with direct marketing tools and techniques - The growth of direct marketing in Europe, Asia, and Latin America - Methods of international marketing--both direct and telemarketing Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.
Emotional Branding: The New Paradigm for Connecting Brands to People
Emotional Branding
The New Paradigm for Connecting Brands to People
Hardcover      ISBN: 1581150784
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
America's Greatest Brands
America's Greatest Brands
Hardcover      ISBN: 0970686048
Covers the history, innovations and achievements of the world's most admired companies. Also features the expert insights and opinions of the American Brands Council, some of the most respected marketing and communications professionals in the world.
Brand Warfare: 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players
Brand Warfare
10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players
Hardcover      ISBN: 0071362932
Powerful lessons on how to build and sustain your own "killer brand" Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D
The Spin Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
The Spin Selling Fieldbook
Practical Tools, Methods, Exercises, and Resources
Paperback      ISBN: 0070522359
Argues that large-scale sales requires different skills than small-scale sales, and provides exercises designed to develop those skills
The Marketplace of Revolution: How Consumer Politics Shaped American Independence
The Marketplace of Revolution
How Consumer Politics Shaped American Independence
Hardcover      ISBN: 0195063953
Citing evidence from museum collections, colonial wills, newspaper advertisements, and archaeological sites, argues that the increasing availability of British consumer goods into the colonies help set off the American Revolution.
Everything Is Miscellaneous: The Power of the New Digital Disorder
Everything Is Miscellaneous
The Power of the New Digital Disorder
Paperback      ISBN: 0805088113
“Perfectly placed to tell us what’s really new about [the] second-generation Web.”—Los Angeles Times Business visionary and bestselling author David Weinberger charts how as business, politics, science, and media move online, the rules of the physical world—in which everything has a place—are upended. In the digital world, everything has its places, with transformative effects: • Information is now a social asset and should be made public, for anyone to link, organize, and make more valuable. • There’s no such thing as “too much” information. More information gives people the hooks to find what they need. • Messiness is a digital virtue, leading to new ideas, efficiency, and social knowledge. • Authorities are less important than buddies. Rather than relying on businesses or reviews for product information, customers trust people like themselves. With the shift to digital music standing as the model for the future in virtually every industry, Everything Is Miscellaneous shows how anyone can reap rewards from the rise of digital knowledge.