The Medium Is the Message
And 50 Other Ridiculous Advertising Rules
Hardcover ISBN: 9063692153
The world of advertising seems to have a seemingly endless list of rules. Some consider these rules to be valuable words of wisdom; others perceive them to be mere restrictions, dogmas, and formulae that need to be bent, twisted, or broken entirely. The Medium is the Message provides a list of inspirational or delusional advertising jargon for the world to judge.
Diffusion of Innovations
Paperback ISBN: 0743222091
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Why We Buy
The Science of Shopping
Paperback ISBN: 1416595244
A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.
The Pirate Inside
Building a Challenger Brand Culture Within Yourself and Your Organization
Hardcover ISBN: 0470860820
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.
Transform Your Business by Being Remarkable
Hardcover ISBN: 159184021x
Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.
The Seven Keys to Managing Strategic Accounts
Hardcover ISBN: 0071417524
Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters. Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides: - A world-class competency model for strategic account managers - Techniques for developing a program to manage and grow "co-destiny" relationships - Examples and cases from Honeywell, 3M,and other leading corporations
Winning Customers and Engaging Employees Within World Markets
Paperback ISBN: 190483826x
Mastering global business requires leaders and managers to understand the differences within countries as well as between them. Drawing on the authors? years of hands-on experience, Global Diversity: Winning Customers and Engaging Employees within World Markets explores each country in depth, with particular attention paid to cultures-within-cultures and recommendations for developing employees and realizing local market opportunities. It presents the key cultural issues in eight major markets, including China, Egypt, India, Japan, Mexico, Russia, the UK and the U.S.
A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
Hardcover ISBN: 0787976393
A New York Times bestselling author, consultant and business writer illustrates the principles of inspiring client loyalty, explains the theory of vulnerability and provides concrete steps for making it work in any organization.
Your First Year in Network Marketing
Overcome Your Fears, Experience Success, and Achieve Your Dreams!
Paperback ISBN: 0761512195
Offers advice on dealing with rejection, recruiting others, managing one's downline, maintaining focus and enthusiasm, conducting home meetings, and easing from a profession to full-time network marketing