Marketing
Featured Items
The Spin Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
The Spin Selling Fieldbook
Practical Tools, Methods, Exercises, and Resources
Paperback      ISBN: 0070522359
Argues that large-scale sales requires different skills than small-scale sales, and provides exercises designed to develop those skills
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Presentation Zen
Simple Ideas on Presentation Design and Delivery
Paperback      ISBN: 0321525655
Provides lessons to help users design and deliver creative presentations using Microsoft PowerPoint.
The Undercover Economist: Exposing Why the Rich are Rich, the Poor are Poor--and Why You Can Never Buy a Decent Used Car!
The Undercover Economist
Exposing Why the Rich are Rich, the Poor are Poor--and Why You Can Never Buy a Decent Used Car!
Hardcover      ISBN: 0195189779
An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car, or how to outwit Starbucks. This book offers the hidden story behind these and other questions, as economist Tim Harford ranges from Africa, Asia, Europe, and of course the United States to reveal how supermarkets, airlines, and coffee chains--to name just a few--are vacuuming money from our wallets. Harford punctures the myths surrounding some of today's biggest controversies, including the high cost of health-care; he reveals why certain environmental laws can put a smile on a landlord's face; and he explains why some industries can have high profits for innocent reasons, while in other industries something sinister is going on. Covering an array of economic concepts including scarce resources, market power, efficiency, price gouging, market failure, inside information, and game theory, Harford sheds light on how these forces shape our day-to-day lives, often without our knowing it. Showing us the world through the eyes of an economist, Tim Harford reveals that everyday events are intricate games of negotiations, contests of strength, and battles of wits. Written with a light touch and sly wit, The Undercover Economist turns "the dismal science" into a true delight.
America's Greatest Brands
America's Greatest Brands
Hardcover      ISBN: 0970686048
Covers the history, innovations and achievements of the world's most admired companies. Also features the expert insights and opinions of the American Brands Council, some of the most respected marketing and communications professionals in the world.
Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
Hidden in Plain Sight
How to Find and Execute Your Company's Next Big Growth Strategy
Hardcover      ISBN: 1422101657
Joachimsthaler, an innovation and marketing consultant, argues that success can blind companies to further opportunities for growth, and explains how companies can spot opportunities before their competitors do. Using real-life case stories from organizations such as BMW, Apple, Frito-Lay, and Netflix, he introduces a demand-first model for a repeatable process that helps identify opportunities hidden in plain sight. The model hinges on identifying unmet demand opportunities by focusing on behaviors (not just consumers), on redefining business boundaries, and on creating breakthrough products and services. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success
Guerrilla Marketing Excellence
The 50 Golden Rules for Small-Business Success
Paperback      ISBN: 0395608449
A guide to marketing presents the fifty basic truths that can make or break a company and features the most up-to-date information on the uses of video, television, networking effectiveness, distribution, and more. Original. 40,000 first printing.
On Target: How The World's Hottest Retailer Hit A Bull's-Eye
On Target
How The World's Hottest Retailer Hit A Bull's-Eye
Paperback      ISBN: 0471667293
The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.
Emotional Branding: The New Paradigm for Connecting Brands to People
Emotional Branding
The New Paradigm for Connecting Brands to People
Hardcover      ISBN: 1581150784
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
Stumbling on Happiness
Stumbling on Happiness
Paperback      ISBN: 1400077427
A smart, witty, accessible, and laugh-out-loud funny reflection on human nature brilliantly describes all that science has to tell us about the uniquely human ability to envision the future, and how likely we are to enjoy it when we get there. Reprint.
Born to Buy
Born to Buy
Paperback      ISBN: 0684870568
The award-winning author of The Overworked American and The Overspent American examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children. Reprint. 50,000 first printing.