Marketing
Featured Items
Guerrilla Marketing for Free: 100 No-Cost Tactics to Promote Your Business and Energize Your Profits
Guerrilla Marketing for Free
100 No-Cost Tactics to Promote Your Business and Energize Your Profits
Paperback      ISBN: 0618276793
The best-selling author of Guerrilla Marketing identifies the fastest growing markets; discusses recession strategies, modern consumers, targeted prospects, technology, and management; and provides a host of no-cost tactics and techniques designed to promote one's business and enhance profits without spending a cent. Original.
The Undercover Economist: Exposing Why the Rich are Rich, the Poor are Poor--and Why You Can Never Buy a Decent Used Car!
The Undercover Economist
Exposing Why the Rich are Rich, the Poor are Poor--and Why You Can Never Buy a Decent Used Car!
Hardcover      ISBN: 0195189779
An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car, or how to outwit Starbucks. This book offers the hidden story behind these and other questions, as economist Tim Harford ranges from Africa, Asia, Europe, and of course the United States to reveal how supermarkets, airlines, and coffee chains--to name just a few--are vacuuming money from our wallets. Harford punctures the myths surrounding some of today's biggest controversies, including the high cost of health-care; he reveals why certain environmental laws can put a smile on a landlord's face; and he explains why some industries can have high profits for innocent reasons, while in other industries something sinister is going on. Covering an array of economic concepts including scarce resources, market power, efficiency, price gouging, market failure, inside information, and game theory, Harford sheds light on how these forces shape our day-to-day lives, often without our knowing it. Showing us the world through the eyes of an economist, Tim Harford reveals that everyday events are intricate games of negotiations, contests of strength, and battles of wits. Written with a light touch and sly wit, The Undercover Economist turns "the dismal science" into a true delight.
Beyond Selling Value: A Proven Process to Avoid the Vendor Trap
Beyond Selling Value
A Proven Process to Avoid the Vendor Trap
Paperback      ISBN: 0793154707
How to sell value, increase margins, make price irrelevant, win executive-level credibility, and create competitive immunity. Selling value is taking on a whole new meaning for sales professionals. Here's a proven process pros can use to address their customer's pressing business issues, position themselves as strategic partners, and recommend solutions that improve the way their customers do business. In Beyond Selling Value, top sales consultants Mark Shonka and Dan Kosch share their proven process for becoming a critical partner in their customers' success. From targeting the most promising prospects, to bypassing the gatekeepers, to reaching the decision makers who are empowered to buy, and to closing the deal with a powerful presentation, the authors impart their battle tested secrets to forging long term business relationships. For sales professionals tired of being beaten up on price, here is a new way to leverage their strengths, elevate their sales game, and establish relationships with those who appreciate their value. Selling Power magazine calls it ""a detailed, street smart roadmap"".
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
Creating Competitive Advantage
Give Customers a Reason to Choose You Over Your Competitors
Hardcover      ISBN: 0385517092
Explains how a business of any size can identify its competitive advantages and transform them into a powerful opportunity in the battle for market share, demonstrating how an emphasis on the products or services in which a company excells can increase customers and build revenue. 40,000 first printing.
Secret Formulas of the Wizard of Ads
Secret Formulas of the Wizard of Ads
Paperback      ISBN: 1885167393
Offers small business owners guidance on the principles of advertising and marketing, covering topics such as writing ad copy and pricing products and services
Commercial Cultures: Economies, Practices, Spaces
Commercial Cultures
Economies, Practices, Spaces
Paperback      ISBN: 1859733824
Why do fashion houses pay exorbitant rents for retail space in London and New York from which they sell very few clothes? Why are some mothers happy to buy and sell children’s clothes from charity shops and thrift stores while others insist on the latest brand names for their children? What does the commercial success of men's lifestyle magazines tell us about contemporary gender relations and identities? This book provides answers to these and other questions about contemporary commercial culture through historically specific, theoretically informed, empirically grounded interdisciplinary research. From shopping malls, supermarkets, and fashion retailers, through the marketing and consumption of food, books and magazines, to sex pics on the internet, contributors overturn the assumption that it is commerce that works by logical economic models while ‘culture’ is invoked to explain the behaviour of the irrational consumer. In proposing a new agenda for understanding the complex relationship between commerce and culture, the book focuses on the point of articulation between commercial enterprises, which are designed to sell goods, and consumers, who purchase goods, to arrive at a broader understanding of the commercial cultures within which both enterprises and consumers operate. Spanning history, geography, business studies, sociology and anthropology, contributors work in a positive and complementary fashion to give the kinds of insights into the economies, practices and spaces of commercial culture that single disciplines rarely achieve.
The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy
The Wal-Mart Effect
How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy
Paperback      ISBN: 0143038788
An award-winning senior editor at Fast Company evaluates the ways in which the world's largest retail company and employer affects everyday life on a global level, in an account that reveals the radical ways in which the company impacts American economics, the workforce, and the environment. Reprint. 100,000 first printing.
One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior
One Customer, Divisible
Linking Customer Insight to Loyalty and Advocacy Behavior
Hardcover      ISBN: 0324301294
Lowenstein, a marketing and business consultant, looks at a key leveraging factor missed by many organizations: that of using individual customer data on a purchasing situation and/or venue specific basis to provide the highest level of perceived value for each customer. He presents an array of methodologies being applied by forward-thinking firms across the world to increase customer loyalty and lifetime value. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
On Target: How The World's Hottest Retailer Hit A Bull's-Eye
On Target
How The World's Hottest Retailer Hit A Bull's-Eye
Paperback      ISBN: 0471667293
The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.
Diffusion of Innovations
Diffusion of Innovations
Paperback      ISBN: 0743222091
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.