Business Writing
Featured Items
How to Argue and Win Every Time: At Home, at Work, in Court, Everywhere, Every Day
How to Argue and Win Every Time
At Home, at Work, in Court, Everywhere, Every Day
Paperback      ISBN: 0312144776
A noted attorney gives detailed instructions on winning arguments, emphasizing such points as learning to speak with the body, avoiding being blinding by brilliance, and recognizing the power of words as a weapon. Reprint.
If I Understood You, Would I Have This Look on My Face?: My Adventures in the Art and Science of Relating and Communicating
If I Understood You, Would I Have This Look on My Face?
My Adventures in the Art and Science of Relating and Communicating
Hardcover      ISBN: 0812989147
From iconic actor and bestselling author Alan Alda, an indispensable guide to communicating better—based on his experience with acting, improv, science, and storytelling The beloved actor shares fascinating and powerful lessons from the science of communication, and teaches readers to improve the way they relate to others using improv games, storytelling, and their own innate mind-reading abilities. With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiers so effective. This book reveals what it means to be a true communicator, and how we can communicate better, in every aspect of our lives—with our friends, lovers, and families, with our doctors, in business settings, and beyond.
Because Internet: Understanding the New Rules of Language
Because Internet
Understanding the New Rules of Language
Hardcover      ISBN: 0735210934
"A linguistically informed look at how our digital world is transforming the English language. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are"--
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
The Copywriter's Handbook
A Step-by-step Guide to Writing Copy That Sells
Paperback      ISBN: 0805078045
Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia presentations, Web research and source documentation, and more. Original.
How to Talk Minnesotan: Revised for the 21st Century
How to Talk Minnesotan
Revised for the 21st Century
Paperback      ISBN: 014312269x
A revised edition of the hilarious Minnesotan culture guide from a former writer for A Prairie Home Companion Fans of the Minnesota-set movie Fargo will love this uproarious culture guide to all-things Minnesotan. With his dry wit and distinctive voice, Howard Mohr won millions of fans across the country on Garrison Keillor’s radio show A Prairie Home Companion. His popular commercials and ad spots, including one for “Minnesota Language Systems,
American Icon: Alan Mulally and the Fight to Save Ford Motor Company
American Icon
Alan Mulally and the Fight to Save Ford Motor Company
Paperback      ISBN: 0307886069
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
The Pin Drop Principle: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers
The Pin Drop Principle
Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers
Hardcover      ISBN: 1118289196
"Tap into the powerful techniques of professional actors and great communicators The Pin Drop Principle is a step-by-step master class for anyone wishing to become a more confident and credible communicator. Lewis and Mills believe all business professionals ought to deliver their message in such an engaging way that one could literally hear a pin drop when they speak. The secret to doing so comes from an unusual world: professional acting. By activating "objective" and "intention"--the main tools of actors (and great communicators)--business people can give their messages meaning and relevance, so the recipients walk away knowing why the message is important and what is in it for them. Empowers business professionals with performance-based delivery techniques--from storytelling to vocal dynamics--essential to becoming a great communicator Written for anyone wishing to engage listeners, establish instant credibility, influence key decision makers, and create a positive lasting impression Based on the Pinnacle Method, one of the most popular and groundbreaking communication skills training methods The Pin Drop Principle is an accessible resource for anyone who routinely needs to present ideas to large or small groups, convey feedback effectively, conduct difficult conversations, and persuade others"--
Reclaiming Conversation: The Power of Talk in a Digital Age
Reclaiming Conversation
The Power of Talk in a Digital Age
Paperback      ISBN: 0143109790
Argues that today's digital culture is undermining relationships, creativity, and productivity, and pushes for the return of face-to-face interaction among people.
Play the Part: Master Body Signals to Connect and Communicate for Business Success
Play the Part
Master Body Signals to Connect and Communicate for Business Success
Paperback      ISBN: 0071835482
Teaches business professionals how to use the techniques actors do to communicate effectively during presentations.
Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior
Crucial Confrontations
Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior
Paperback      ISBN: 0071446524
The authors of Crucial Conversations furnish a selection of tools to help resolve touchy, controversial issues in the office and at home, including how to determine whether an issue is worth confronting, how to avoid jumping to nasty conclusions, how to decide which problems to handle and in what order, and how to motivate people without threats. Original. 100,000 first printing.