Business Writing
Featured Items
The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd
The 1-Page Marketing Plan
Get New Customers, Make More Money, and Stand Out from the Crowd
Paperback      ISBN: 1989025013
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients, or patients and how make more profit from existing ones. - Why “big business
Collaborative Intelligence: Thinking With People Who Think Differently
Collaborative Intelligence
Thinking With People Who Think Differently
Hardcover      ISBN: 0812994906
"We are living in a hinge time when the way that we think, interact, and innovate at work is rapidly changing. In the past, "Marketshare" companies dominated, ruled by hierarchy and top-down leadership. Today, the new market leaders are "Mindshare" companies, where influence is more important than power and success relies on collaboration and the ability to inspire. Markova and McArthur believe that the key to collaborating effectively with our colleagues is respecting "intellectual diversity," the ways we think and process information differently. Each of us brings unique and varied thinking talents to the table, and when we understand intellectual diversity, we can come together like a symphony orchestra. Through fascinating exercises and revealing case studies, readers discover their own unique "Mind Patterns" and "Thinking Talents," and learn how to recognize the same in their colleagues. Collaborative Intelligence is the culmination of over 35 years of original research and draws upon Markova's background in neuroscience and her work as a "thinking partner" to Fortune 500 CEOs and some of the world's top creative talents. It is essential reading for anyone who works as part of a team, who manages others, or simply wants to better understand how people think"--
American Icon: Alan Mulally and the Fight to Save Ford Motor Company
American Icon
Alan Mulally and the Fight to Save Ford Motor Company
Paperback      ISBN: 0307886069
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
Because Internet: Understanding the New Rules of Language
Because Internet
Understanding the New Rules of Language
Hardcover      ISBN: 0735210934
"A linguistically informed look at how our digital world is transforming the English language. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are"--
Envisioning Information
Envisioning Information
Hardcover      ISBN: 0961392118
Public Opinion
Public Opinion
Paperback      ISBN: 0684833271
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
The Presentation Secrets of Steve Jobs
How to Be Insanely Great in Front of Any Audience
1st Edition    Hardcover      ISBN: 0071636080
Expanding on his popular online article, a Businessweek.com columnist breaks down the ten elements and principles used in presentations by the cofounder of Apple and Pixar and explains how to use them to add dazzle to any presentation or seminar.
The Silent Language
The Silent Language
Paperback      ISBN: 0385055498
A study of the non-verbal language which exists in every culture, the elaborate patterns of behavior through which we communicate
Empire of Illusion: The End of Literacy and the Triumph of Spectacle
Empire of Illusion
The End of Literacy and the Triumph of Spectacle
Paperback      ISBN: 1568586132
A Pulitzer Prize-winning author navigates America's divided culture--where a minority embraces film, theater and books, while the majority cling to a world of fantasy and false certainty--attending WWE contests, the Adult Video News Awards, and Ivy League graduations to expose what he sees as an age of terrifying decline and heightened self-delusion. Reprint. A best-selling book.
The Pin Drop Principle: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers
The Pin Drop Principle
Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers
Hardcover      ISBN: 1118289196
"Tap into the powerful techniques of professional actors and great communicators The Pin Drop Principle is a step-by-step master class for anyone wishing to become a more confident and credible communicator. Lewis and Mills believe all business professionals ought to deliver their message in such an engaging way that one could literally hear a pin drop when they speak. The secret to doing so comes from an unusual world: professional acting. By activating "objective" and "intention"--the main tools of actors (and great communicators)--business people can give their messages meaning and relevance, so the recipients walk away knowing why the message is important and what is in it for them. Empowers business professionals with performance-based delivery techniques--from storytelling to vocal dynamics--essential to becoming a great communicator Written for anyone wishing to engage listeners, establish instant credibility, influence key decision makers, and create a positive lasting impression Based on the Pinnacle Method, one of the most popular and groundbreaking communication skills training methods The Pin Drop Principle is an accessible resource for anyone who routinely needs to present ideas to large or small groups, convey feedback effectively, conduct difficult conversations, and persuade others"--