Alan Mulally and the Fight to Save Ford Motor Company
Paperback ISBN: 0307886069
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
Made to Stick
Why Some Ideas Survive and Others Die
Hardcover ISBN: 1400064287
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing.
The Pin Drop Principle
Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers
Hardcover ISBN: 1118289196
"Tap into the powerful techniques of professional actors and great communicators The Pin Drop Principle is a step-by-step master class for anyone wishing to become a more confident and credible communicator. Lewis and Mills believe all business professionals ought to deliver their message in such an engaging way that one could literally hear a pin drop when they speak. The secret to doing so comes from an unusual world: professional acting. By activating "objective" and "intention"--the main tools of actors (and great communicators)--business people can give their messages meaning and relevance, so the recipients walk away knowing why the message is important and what is in it for them. Empowers business professionals with performance-based delivery techniques--from storytelling to vocal dynamics--essential to becoming a great communicator Written for anyone wishing to engage listeners, establish instant credibility, influence key decision makers, and create a positive lasting impression Based on the Pinnacle Method, one of the most popular and groundbreaking communication skills training methods The Pin Drop Principle is an accessible resource for anyone who routinely needs to present ideas to large or small groups, convey feedback effectively, conduct difficult conversations, and persuade others"--
If I Understood You, Would I Have This Look on My Face?
My Adventures in the Art and Science of Relating and Communicating
Hardcover ISBN: 0812989147
From iconic actor and bestselling author Alan Alda, an indispensable guide to communicating better—based on his experience with acting, improv, science, and storytelling The beloved actor shares fascinating and powerful lessons from the science of communication, and teaches readers to improve the way they relate to others using improv games, storytelling, and their own innate mind-reading abilities. With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiers so effective. This book reveals what it means to be a true communicator, and how we can communicate better, in every aspect of our lives—with our friends, lovers, and families, with our doctors, in business settings, and beyond.
Understanding the New Rules of Language
Hardcover ISBN: 0735210934
"A linguistically informed look at how our digital world is transforming the English language. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are"--
How to Win Friends and Influence People in the Digital Age
Paperback ISBN: 1451612591
A 75th anniversary adaptation of the original landmark best-seller explains how to apply Carnegie's advice to a world driven by electronic communication devices, sharing advice on topics ranging from e-mail etiquette to cyber bullying. Reprint.
Empire of Illusion
The End of Literacy and the Triumph of Spectacle
Paperback ISBN: 1568586132
A Pulitzer Prize-winning author navigates America's divided culture--where a minority embraces film, theater and books, while the majority cling to a world of fantasy and false certainty--attending WWE contests, the Adult Video News Awards, and Ivy League graduations to expose what he sees as an age of terrifying decline and heightened self-delusion. Reprint. A best-selling book.