Business Writing
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American Icon: Alan Mulally and the Fight to Save Ford Motor Company
American Icon
Alan Mulally and the Fight to Save Ford Motor Company
Paperback      ISBN: 0307886069
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
The Articulate Executive: Learn to Look, Act, and Sound Like a Leader
The Articulate Executive
Learn to Look, Act, and Sound Like a Leader
Paperback      ISBN: 0070653380
Granville N. Toogood is a top executive communications expert, as well as an established speaker, trainer, and writer. Before starting his own company in 1982, Mr. Toogood was a television reporter and network news producer for NBC and ABC. Today he works with a long list of blue-chip clients and has served as a consultant to 38 of the Fortune 50 CEOs, as well as thousands of senior-level executives, elected officials, and diplomats throughout the world. This book is based on his acclaimed corporate workshops in executive communications. Mr. Toogood resides in Darien, Connecticut.
Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment
Comic-Con and the Business of Pop Culture
What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment
Hardcover      ISBN: 0071797025
Describes the annual comic book convention held in San Diego, California which has evolved from a fan-based gathering into a media event that attracts entertainment industry professionals with a major impact on popular culture.
How to Win Friends & Influence People
How to Win Friends & Influence People
Paperback      ISBN: 0671027034
Provides suggestions for successfully dealing with people both in social and business situations
Crucial Conversations: Tools for Talking When Stakes Are High
Crucial Conversations
Tools for Talking When Stakes Are High
Paperback      ISBN: 0071401946
Offers techniques for communicating effectively in difficult and important situations to achieve positive results.
Do I Make Myself Clear?: A Practical Guide to Writing Well in the Modern Age
Do I Make Myself Clear?
A Practical Guide to Writing Well in the Modern Age
Paperback      ISBN: 0316509191
*New York Times Bestseller * One of NPR's Best Books of 2017 A wise and entertaining guide to writing English the proper way by one of the greatest newspaper editors of our time. Harry Evans has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger. He's even been knighted for his services to journalism. In DO I MAKE MYSELF CLEAR?, he brings his indispensable insight to us all in his definite guide to writing well. The right words are oxygen to our ideas, but the digital era, with all of its TTYL, LMK, and WTF, has been cutting off that oxygen flow. The compulsion to be precise has vanished from our culture, and in writing of every kind we see a trend towards more--more speed and more information but far less clarity. Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age. DO I MAKE MYSELF CLEAR? is an essential text, and one that will provide every writer an editor at his shoulder.
Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick
Why Some Ideas Survive and Others Die
Hardcover      ISBN: 1400064287
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing.
Say What You Mean!: A Troubleshooter's Guide to English Style and Usage
Say What You Mean!
A Troubleshooter's Guide to English Style and Usage
Hardcover      ISBN: 1567922635
Say What You Mean! lays down the laws for writing simple, effective, and unambiguous sentences, the kind that deliver the facts, influence opinion, and make things work throughout the English-speaking world - and that you and every other American grown-up must know how to write if you want to be understood by others. Since it was published in England in 2001, Say What You Mean! has become a must-read among journalists, writers, educators, and language-mavens - everyone who needs to know the difference between lesser and fewer, disinterested and uninterested, and hire, rent, and charter.
Crucial Conversations: Tools for Talking When Stakes Are High
Crucial Conversations
Tools for Talking When Stakes Are High
Paperback      ISBN: 0071771328
Offers techniques for communicating effectively in difficult and important situations to achieve positive results.
The Nonverbal Advantage: Secrets and Science of Body Language at Work
The Nonverbal Advantage
Secrets and Science of Body Language at Work
Paperback      ISBN: 1576754928
The workplace is a "blink" worldstudies show we form opinions of one another within 7 seconds of meeting, and that 93% of the message people receive from us has nothing to do with what we actually say. So good nonverbal communication skills are a huge professional advantage. Carol Kinsey Goman combines the latest research and her 25 years of practical experience as a consultant, coach and therapist to offer a fun and practical guide to understanding what we and the people we work with are saying without speaking, Goman writes in an informal, conversational tone, illustrating her points with cartoons, photos and anecdotes, and she includes dozens of simple and enlightening exercises readers can practice to gain control over the message their body is sending. The Nonverbal Advantage will help readers communicate far more effectively, understand those around them more completely, and project a more accurate picture of who they really are to their colleagues, clients and partners.