Business Writing
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The Pin Drop Principle: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers
The Pin Drop Principle
Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers
Hardcover      ISBN: 1118289196
Tap into the powerful techniques of professional actors and great communicators

The Pin Drop Principle is a step-by-step master class for anyone wishing to become a more confident and credible communicator. Lewis and Mills believe all business professionals ought to deliver their message in such an engaging way that one could literally hear a pin drop when they speak. The secret to doing so comes from an unusual world: professional acting. By activating "objective" and "intention"--the main tools of actors (and great communicators)--business people can give their messages meaning and relevance, so the recipients walk away knowing why the message is important and what is in it for them.

  • Empowers business professionals with performance-based delivery techniques--from storytelling to vocal dynamics--essential to becoming a great communicator
  • Written for anyone wishing to engage listeners, establish instant credibility, influence key decision makers, and create a positive lasting impression
  • Based on the Pinnacle Method, one of the most popular and groundbreaking communication skills training methods

The Pin Drop Principle is an accessible resource for anyone who routinely needs to present ideas to large or small groups, convey feedback effectively, conduct difficult conversations, and persuade others.

Envisioning Information
Envisioning Information
Hardcover      ISBN: 0961392118
Perfecting Your Pitch: How to Succeed in Business and in Life by Finding Words That Work
Perfecting Your Pitch
How to Succeed in Business and in Life by Finding Words That Work
Paperback      ISBN: 0142181226

Whether you're asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consultant, Ronald M. Shapiro has spent years developing and honing his negotiation techniques. Now, Shapiro shares the bulletproof system of scripting he calls the Three D's: Draft, Devil's Advocate, Deliver.

Illustrating his methods with fascinating real-life stories and helpful scripts, he walks readers through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace. Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.
Influencer: The Power to Change Anything
Influencer
The Power to Change Anything
Hardcover      ISBN: 007148499x

This book comes from the author team that brought you the perennial bestsellers Crucial Conversations and Crucial Confrontations, which have more than one million copies in print worldwide. The authors have made 50 years of social science research accessible to the general reader, and go one step further by codifying exactly what is required to be an influencer in every situation. As leading expert change agents and communication gurus, the authors are sought after by the media for their expertise. They have been featured on national television including Today and CNN, and in national newspapers including USA Today and the New York Times.Features focused, intensive study of hundreds of change gurus from around the world, from individuals in small communities to the father of cognitive psychology, Albert Bandura VitalSmarts has worked with more than 300 of the Fortune 500 companies in leadership and communication skills training and has taught more than two million people through their training, seminars, and conferences.

Reclaiming Conversation: The Power of Talk in a Digital Age
Reclaiming Conversation
The Power of Talk in a Digital Age
Paperback      ISBN: 0143109790

Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity--and why reclaiming face-to-face conversation can help us regain lost ground.

We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection.

Preeminent author and researcher Sherry Turkle has been studying digital culture for over thirty years. Long an enthusiast for its possibilities, here she investigates a troubling consequence: at work, at home, in politics, and in love, we find ways around conversation, tempted by the possibilities of a text or an email in which we don't have to look, listen, or reveal ourselves.

We develop a taste for what mere connection offers. The dinner table falls silent as children compete with phones for their parents' attention. Friends learn strategies to keep conversations going when only a few people are looking up from their phones. At work, we retreat to our screens although it is conversation at the water cooler that increases not only productivity but commitment to work. Online, we only want to share opinions that our followers will agree with - a politics that shies away from the real conflicts and solutions of the public square.

The case for conversation begins with the necessary conversations of solitude and self-reflection. They are endangered: these days, always connected, we see loneliness as a problem that technology should solve. Afraid of being alone, we rely on other people to give us a sense of ourselves, and our capacity for empathy and relationship suffers. We see the costs of the flight from conversation everywhere: conversation is the cornerstone for democracy and in business it is good for the bottom line. In the private sphere, it builds empathy, friendship, love, learning, and productivity.

But there is good news: we are resilient. Conversation cures.

Based on five years of research and interviews in homes, schools, and the workplace, Turkle argues that we have come to a better understanding of where our technology can and cannot take us and that the time is right to reclaim conversation. The most human--and humanizing--thing that we do.

The virtues of person-to-person conversation are timeless, and our most basic technology, talk, responds to our modern challenges. We have everything we need to start, we have each other.
Do I Make Myself Clear?: Why Writing Well Matters
Do I Make Myself Clear?
Why Writing Well Matters
Hardcover      ISBN: 0316277177
A wise and entertaining guide to writing English the proper way by one of the greatest newspaper editors of our time.

Harry Evans has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger. He's even been knighted for his services to journalism. In Do I Make Myself Clear?, he brings his indispensable insight to us all in his definite guide to writing well.

The right words are oxygen to our ideas, but the digital era, with all of its TTYL, LMK, and WTF, has been cutting off that oxygen flow. The compulsion to be precise has vanished from our culture, and in writing of every kind we see a trend towards more -- more speed and more information but far less clarity.

Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age. Do I Make Myself Clear? is an essential text, and one that will provide every writer an editor at his shoulder.
The Corporate Lattice: Achieving High Performance in the Changing World of Work
The Corporate Lattice
Achieving High Performance in the Changing World of Work
Hardcover      ISBN: 1422155161

The corporate ladder has been the prevailing model for how companies manage their work and their people since the beginning of the industrial revolution a century ago. The ladder represents an inflexible view in which prestige, rewards, access to information, influence, power, etc. are tied to the rung one occupies. The problem is, the authors argue, we no longer live in the industrial age.

The pace of change is faster. Work is increasingly virtual, collaborative, and dispersed. Organizations are flatter. Companies are much easier to see into. Careers zig and zag. Work is done wherever, whenever. And information flows in all directions. The result? The ladder model -- along with the outdated norms and expectations that defined it -- is collapsing.

In their best-selling book, The Corporate Lattice: Achieving High Performance in the Changing World of Work, author Cathy Benko and co-author Molly Anderson define the emerging Corporate LatticeTM model and argue convincingly that a lattice is better suited for today's global business environment. They describe the shift across three dimensions:

--How careers are built: From straight up to zigzag. Rather than a series of linear career paths, lattice organizations offer customized options for growth and development. Lattice ways to build careers attract and engage the best talent and create versatile employees well suited to respond to change.

--How work gets done: From where you go to what you do. Rather than expecting people to sit at their desks clocking face time from 9 to 5, lattice organizations offer options for when, where, and how people do their work. Lattice ways to work increase productivity and retention while increasing strategic flexibility in business operations.

--How participation is fostered: From top-down to all-in. Instead of directed, top-down communications, lattice organizations nurture transparent cultures, providing multiple ways for people to share ideas, learn, and team. Lattice ways to participate tap the power of an inclusive workplace to drive innovation, growth, and agility.

Offering much more than theory, the authors illustrate the lattice model using rich, in-depth case studies of exemplars including Cisco, Deloitte LLP, and Thomson Reuters. They also explore the changing role each individual plays in directing his or her own lattice journey.
Blindspots: 21 Good Reasons to Think Before You Talk
Blindspots
21 Good Reasons to Think Before You Talk
Paperback      ISBN: 1620554461

Examines 21 unquestioned assumptions that cloud our collective consciousness

- Reveals faulty thinking and conceptual blindspots that distort beliefs in science, philosophy, and spirituality--from "the universe exploded from nothing in a Big Bang" to "we create our own reality"

- Explains how "thought viruses" spread as we use these clich d assumptions in our daily communications

We live in a world filled with clich s--convenient assumptions and unquestioned conclusions that many of us use without giving them a second thought. We all spread these "thought viruses," infecting everyone we come in contact with. But many of these blindspots in how we think about ourselves and the world do not withstand rigorous scrutiny--or even casual scrutiny in some cases--yet they fall out of the mouths of scientists, religious teachers, journalists, and authors with dumbfounding frequency.

Over the years philosopher Christian de Quincey spotted these cognitive gremlins in books, blogs, websites, TV shows, movies, classrooms, and casual conversations--and he wondered: Why do so many people speak before thinking, spreading ideas that make no sense, yet fool us into thinking they do? How did these unquestioned beliefs about life, space, time, energy, consciousness, evolution, artificial intelligence, and even God take hold in our collective consciousness?

In this book, de Quincey deliberately provokes and illuminates the dark side of jumping to conclusions, casting a skeptical eye on 21 beliefs that keep science, philosophy, and spirituality in the dark--from "the universe exploded from nothing in a Big Bang" and "we create our own reality" to "nobody knows what consciousness is" and "everything is energy." These ideas distort and block our understanding and openness to important questions about life, the universe, mind, matter, God, and the miraculous.

By exposing these thought viruses that take our minds hostage when we fail to think things through, de Quincey aims to help change the way we think not just about thinking but also about how we live our lives, interact with others, and contemplate the world around us.
Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us about the Future of Entertainment
Comic-Con and the Business of Pop Culture
What the World's Wildest Trade Show Can Tell Us about the Future of Entertainment
Hardcover      ISBN: 0071797025

Action Excitement Transmedia Step inside Comic-Con to discover the cultural trends that will shape our world

"I've been in comics so long I sometimes think I invented 'em But I just read Rob Salkowitz's terrific new book and, y'know what? Even I learned new stuff If you're a comic book nut like me, miss it at your own risk "
--Stan Lee, Legendary Comic Creator and Publisher

"Salkowitz tells it pretty much like it is: the good, the bad, and the ugly of the commercialization of one of America's greatest art forms, as well as the indefatigable artistry of its creators. He is at once informative, insightful, sobering, and inspiring."
--Douglas Rushkoff, pop culture analyst and author of Program or Be Programmed: Ten Commands for a Digital Age

"If you care at all about comics, this is an essential read (and if you don't, Salkowitz just might win you over). But it's also grab-worthy for anyone interested in the fascinating, conflicted, unfolding future of digital publishing and transmedia entertainment."
--Booklist (Starred Review)

"What began more than four decades ago as an intimate gathering of comic book creators, fans and legends has become a packed entertainment event. Although it doesn't have the same ring to it, Comic-Con could more appropriately be called the Transmedia Pop Culture Con where buzz for a year's worth of projects is created, prolonged or squelched. Yet, despite the awareness that the con is a giant marketplace where producers sell directly to customers, there has been shockingly little analysis of the business of the event before Rob Salkowitz's new book, "Comic-Con and the Business of Pop Culture."
--CNN Geekout

"The true gift in Rob's book is how very hard it becomes for you to decide, whether you're a business reader reading a pop culture book, or a comics fan reading a business book."
--PopMatters

"The book explores the business aspects of the show and how it is a microcosm of the growing transmedia aspects of both comic books and their connection to things such as film, TV, and video games. All the while, acting as a travelogue by a long-time fan of comics and Comic-Con."
--Technorati

"Salkowitz's first hand observation makes us feel like we are walking the convention floor with him. In some chapters you sense his thrill as he meets a few of his fan favorites. Comic-Con and the Business of Pop Culture should be a great book for comic book fans, moviegoers, pop culture followers, and marketing gurus."
--Trashwire

Welcome to Comic-Con: where the future of pop culture comes to life

Every summer, more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative industry professionals in an unprecedented celebration of popular culture in all its forms.

From humble beginnings, Comic-Con has mutated into an electrifying, exhausting galaxy of movies, TV, video games, art, fashion, toys, merchandise, and buzz. It's where the future of entertainment unspools in real time, and everyone wants to be there.

In Comic-Con and the Business of Pop Culture, author Rob Salkowitz, a recognized expert in digital media and the global digital generation (and unabashed comics enthusiast), explores how the humble art form of comics ended up at the center of the 21st-century media universe. From Comic-Con's massive exhibit hall and panels to its exclusive parties and business suites, Salkowitz peels back the layers to show how comics culture is influencing communications, entertainment, digital technology, marketing, education, and storytelling.

What can the world's most approachable and adaptable art form tell us about the importance of individual talent and personal engagement in the era of the new global audience, the iPad, and the quarter-billion-dollar summer blockbuster? Here are some of the issues Salkowitz explores:

How do you succeed in the transmedia maelstrom? Comics have hopscotched across the media landscape for decades. What can we learn from their successes and failures as we careen toward a converged digital future?
Have comics cracked the digital code? Everyone is scrambling to deal with the business disruptions of digital distribution. Does the recent success of comics on tablets demonstrate a new model for other industries, or do dangers lie ahead?
What's next for "peak geek"? Will the ascendant nerd culture of the early 2010s keep its new audience engaged or burn out from overexposure?

Comic-Con and the Business of Pop Culture combines the insights business leaders need with the details fans crave about the future ofthe world's most dynamic industry. Even if you can't be in San Diego in July, this book brings the excitement into focus . . . no costumes required

How to Write It: A Complete Guide to Everything You'll Ever Write
How to Write It
A Complete Guide to Everything You'll Ever Write
3rd Edition    Paperback      ISBN: 160774032x
Write personal and professional communications with clarity, confidence, and style.

How to Write It is the essential resource for eloquent personal and professional self-expression. Award-winning journalist Sandra E. Lamb transforms even reluctant scribblers into articulate wordsmiths by providing compelling examples of nearly every type and form of written communication.

Completely updated and expanded, the new third edition offers hundreds of handy word, phrase, and sentence lists, precisely crafted sample paragraphs, and professionally designed document layouts. How to Write It is a must-own for students, teachers, authors, journalists, bloggers, managers, and anyone who doesn't have time to wade through a massive style guide but needs a friendly desk reference.