This book comes from the author team that brought you the perennial bestsellers Crucial Conversations and Crucial Confrontations, which have more than one million copies in print worldwide. The authors have made 50 years of social science research accessible to the general reader, and go one step further by codifying exactly what is required to be an influencer in every situation. As leading expert change agents and communication gurus, the authors are sought after by the media for their expertise. They have been featured on national television including Today and CNN, and in national newspapers including USA Today and the New York Times.Features focused, intensive study of hundreds of change gurus from around the world, from individuals in small communities to the father of cognitive psychology, Albert Bandura VitalSmarts has worked with more than 300 of the Fortune 500 companies in leadership and communication skills training and has taught more than two million people through their training, seminars, and conferences.
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are:
- eight headlines that work--and how to use them
- eleven ways to make your copy more readable
- fifteen ways to open a sales letter
- the nine characteristics of successful print ads
- how to build a successful freelance copywriting practice
- fifteen techniques to ensure your e-mail marketing message is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
"I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy
Think like a lawyer Don't Act Like One provides strategies to solve conflicts. Co-developed by Harvard University, many laywers, three bonobo's, two kissing boxers, a cowboy, Mikael Gorbatsjov, Sun Tze en John Rambo.Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbours, unwilling debtors, failing clients, nasty lawyers and other conflict seekers. Each strategy is thoroughly tested and can be used at the kitchen table, on the street and in the boardroom. All 75 rules are illustrated in a funny way. This is a complete and tested ready to use guide to prevent and solve conflicts.
Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity--and why reclaiming face-to-face conversation can help us regain lost ground.
We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection.Preeminent author and researcher Sherry Turkle has been studying digital culture for over thirty years. Long an enthusiast for its possibilities, here she investigates a troubling consequence: at work, at home, in politics, and in love, we find ways around conversation, tempted by the possibilities of a text or an email in which we don't have to look, listen, or reveal ourselves. We develop a taste for what mere connection offers. The dinner table falls silent as children compete with phones for their parents' attention. Friends learn strategies to keep conversations going when only a few people are looking up from their phones. At work, we retreat to our screens although it is conversation at the water cooler that increases not only productivity but commitment to work. Online, we only want to share opinions that our followers will agree with - a politics that shies away from the real conflicts and solutions of the public square. The case for conversation begins with the necessary conversations of solitude and self-reflection. They are endangered: these days, always connected, we see loneliness as a problem that technology should solve. Afraid of being alone, we rely on other people to give us a sense of ourselves, and our capacity for empathy and relationship suffers. We see the costs of the flight from conversation everywhere: conversation is the cornerstone for democracy and in business it is good for the bottom line. In the private sphere, it builds empathy, friendship, love, learning, and productivity. But there is good news: we are resilient. Conversation cures. Based on five years of research and interviews in homes, schools, and the workplace, Turkle argues that we have come to a better understanding of where our technology can and cannot take us and that the time is right to reclaim conversation. The most human--and humanizing--thing that we do. The virtues of person-to-person conversation are timeless, and our most basic technology, talk, responds to our modern challenges. We have everything we need to start, we have each other.
A GOOD TALK is an analysis of and guide to that most exclusively human of all activities-- conversation.
Drawing on over forty years of experience in American letters, Menaker pinpoints the factors that drive and enliven every good conversation: the vagaries (and joys) of subtext; the deeper structure and meaning of conversational flow; the subliminal signals that guide our disclosures and confessions; and the countless other hurdles we must clear along the way. Moving beyond self-help musings and "how to" advice, he has created a stylish, funny, and surprising book: a celebration of "the most excusively human of all activities."
In a time when conversation remains deeply important-- for building relationships, for relaxing, even for figuring out who we are-- and also increasingly imperiled (with Blackberries and texting increasingly in vogue), A GOOD TALK is a refreshing celebration of the subtle adventures of a good conversation.
NEW YORK TIMES BESTSELLER - Experience the book that started the Quiet Movement
"A smart, lively book about the value of silence and solitude."--Daniel Gilbert, author of Stumbling on Happiness
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY People - O: The Oprah Magazine - Christian Science Monitor - Inc. - Library Journal - Kirkus Reviews
At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts--Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak--that we owe many of the great contributions to society.
Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you:Write the perfect proposal--from the initial research and interviews to the final product Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds Create case statements and other big money materials--also write, design, and print newsletters, and use the World Wide Web effectively Survive last-minute proposals and other crises--with the Down-and-Dirty Proposal Kit Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.
The corporate ladder has been the prevailing model for how companies manage their work and their people since the beginning of the industrial revolution a century ago. The ladder represents an inflexible view in which prestige, rewards, access to information, influence, power, etc. are tied to the rung one occupies. The problem is, the authors argue, we no longer live in the industrial age.The pace of change is faster. Work is increasingly virtual, collaborative, and dispersed. Organizations are flatter. Companies are much easier to see into. Careers zig and zag. Work is done wherever, whenever. And information flows in all directions. The result? The ladder model -- along with the outdated norms and expectations that defined it -- is collapsing. In their best-selling book, The Corporate Lattice: Achieving High Performance in the Changing World of Work, author Cathy Benko and co-author Molly Anderson define the emerging Corporate LatticeTM model and argue convincingly that a lattice is better suited for today's global business environment. They describe the shift across three dimensions: --How careers are built: From straight up to zigzag. Rather than a series of linear career paths, lattice organizations offer customized options for growth and development. Lattice ways to build careers attract and engage the best talent and create versatile employees well suited to respond to change. --How work gets done: From where you go to what you do. Rather than expecting people to sit at their desks clocking face time from 9 to 5, lattice organizations offer options for when, where, and how people do their work. Lattice ways to work increase productivity and retention while increasing strategic flexibility in business operations. --How participation is fostered: From top-down to all-in. Instead of directed, top-down communications, lattice organizations nurture transparent cultures, providing multiple ways for people to share ideas, learn, and team. Lattice ways to participate tap the power of an inclusive workplace to drive innovation, growth, and agility. Offering much more than theory, the authors illustrate the lattice model using rich, in-depth case studies of exemplars including Cisco, Deloitte LLP, and Thomson Reuters. They also explore the changing role each individual plays in directing his or her own lattice journey.
The Wall Street Journal Bestseller
Updated to include Steve Jobs's iPad and iPad2 launch presentations
"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences."
--Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Former Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard--and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.
The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:
- Develop a messianic sense of purpose
- Reveal the Conquering hero
- Channel your inner Zen
- Stage your presentation with props
- Make it look effortless
With this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.
"No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences."
--Rob Enderle, The Enderle Group
"Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
Whether you're asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consultant, Ronald M. Shapiro has spent years developing and honing his negotiation techniques. Now, Shapiro shares the bulletproof system of scripting he calls the Three D's: Draft, Devil's Advocate, Deliver.Illustrating his methods with fascinating real-life stories and helpful scripts, he walks readers through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace. Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.