Perfecting Your Pitch
How to Succeed in Business and in Life by Finding Words That Work
Paperback ISBN: 0142181226
" A New York Times bestselling author reveals how to find the right words for every situation Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those andother crucial situations is planned, effective communication. And yet, it is the tool people most often fail to use. In Perfecting Your Pitch, expert consultant and negotiator Ronald M. Shapiro presents his system of scripting, outlined efficiently as the Three D's: Draft, Devil's Advocate, Deliver. Using real-life examples, Shapiro walks readers step-by-step through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace across a broad range of situations. He also provides an excellent menu of stories and model scripts for communication challenges affecting business, family, friends and consumers. Reaching out to readers of Difficult Conversations and Getting to Yes, PerfectingYour Pitch introduces a simple but powerful system we can all use for great results"--
Think Like a Lawyer Don't Act Like One
Paperback ISBN: 9063693079
Think Like a Lawyer Don't Act Like One provides strategies to solve conflicts. Based on principles, research, and real life examples ranging from Harvard University, Mikhail Gorbatsjov, two kissing boxers, and Sun Tze to John Rambo, Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbors, unwilling debtors, nasty lawyers, and other conflict seekers. Each strategy is thoroughly tested and can be used at the kitchen table, on the street, and in the boardroom. All seventy-five rules are illustrated in a funny way.
The 1-Page Marketing Plan
Get New Customers, Make More Money, and Stand Out from the Crowd
Paperback ISBN: 1989025013
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients, or patients and how make more profit from existing ones. - Why “big business
Comic-Con and the Business of Pop Culture
What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment
Hardcover ISBN: 0071797025
Describes the annual comic book convention held in San Diego, California which has evolved from a fan-based gathering into a media event that attracts entertainment industry professionals with a major impact on popular culture.
How to Argue and Win Every Time
At Home, at Work, in Court, Everywhere, Every Day
Paperback ISBN: 0312144776
A noted attorney gives detailed instructions on winning arguments, emphasizing such points as learning to speak with the body, avoiding being blinding by brilliance, and recognizing the power of words as a weapon. Reprint.
Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior
2nd Edition Paperback ISBN: 0071829318
Furnishes a selection of tools to help resolve controversial issues in the office and at home, including how to determine whether an issue is worth confronting, how to avoid jumping to nasty conclusions, how to decide which problems to handle and in whatorder, and how to motivate people without threats.
Alan Mulally and the Fight to Save Ford Motor Company
Paperback ISBN: 0307886069
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
Never Split the Difference
Negotiating As If Your Life Depended on It
Hardcover ISBN: 0062407805
A former FBI hostage negotiator offers a practical guide that covers the nine effective principles to becoming more persuasive at home and at work, whether buying a car or a home, deliberating with your partner or negotiating a salary. 75,000 first printing.