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Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us about the Future of Entertainment
Comic-Con and the Business of Pop Culture
What the World's Wildest Trade Show Can Tell Us about the Future of Entertainment
Hardcover      ISBN: 0071797025

Action Excitement Transmedia Step inside Comic-Con to discover the cultural trends that will shape our world

"I've been in comics so long I sometimes think I invented 'em But I just read Rob Salkowitz's terrific new book and, y'know what? Even I learned new stuff If you're a comic book nut like me, miss it at your own risk "
--Stan Lee, Legendary Comic Creator and Publisher

"Salkowitz tells it pretty much like it is: the good, the bad, and the ugly of the commercialization of one of America's greatest art forms, as well as the indefatigable artistry of its creators. He is at once informative, insightful, sobering, and inspiring."
--Douglas Rushkoff, pop culture analyst and author of Program or Be Programmed: Ten Commands for a Digital Age

"If you care at all about comics, this is an essential read (and if you don't, Salkowitz just might win you over). But it's also grab-worthy for anyone interested in the fascinating, conflicted, unfolding future of digital publishing and transmedia entertainment."
--Booklist (Starred Review)

"What began more than four decades ago as an intimate gathering of comic book creators, fans and legends has become a packed entertainment event. Although it doesn't have the same ring to it, Comic-Con could more appropriately be called the Transmedia Pop Culture Con where buzz for a year's worth of projects is created, prolonged or squelched. Yet, despite the awareness that the con is a giant marketplace where producers sell directly to customers, there has been shockingly little analysis of the business of the event before Rob Salkowitz's new book, "Comic-Con and the Business of Pop Culture."
--CNN Geekout

"The true gift in Rob's book is how very hard it becomes for you to decide, whether you're a business reader reading a pop culture book, or a comics fan reading a business book."
--PopMatters

"The book explores the business aspects of the show and how it is a microcosm of the growing transmedia aspects of both comic books and their connection to things such as film, TV, and video games. All the while, acting as a travelogue by a long-time fan of comics and Comic-Con."
--Technorati

"Salkowitz's first hand observation makes us feel like we are walking the convention floor with him. In some chapters you sense his thrill as he meets a few of his fan favorites. Comic-Con and the Business of Pop Culture should be a great book for comic book fans, moviegoers, pop culture followers, and marketing gurus."
--Trashwire

Welcome to Comic-Con: where the future of pop culture comes to life

Every summer, more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative industry professionals in an unprecedented celebration of popular culture in all its forms.

From humble beginnings, Comic-Con has mutated into an electrifying, exhausting galaxy of movies, TV, video games, art, fashion, toys, merchandise, and buzz. It's where the future of entertainment unspools in real time, and everyone wants to be there.

In Comic-Con and the Business of Pop Culture, author Rob Salkowitz, a recognized expert in digital media and the global digital generation (and unabashed comics enthusiast), explores how the humble art form of comics ended up at the center of the 21st-century media universe. From Comic-Con's massive exhibit hall and panels to its exclusive parties and business suites, Salkowitz peels back the layers to show how comics culture is influencing communications, entertainment, digital technology, marketing, education, and storytelling.

What can the world's most approachable and adaptable art form tell us about the importance of individual talent and personal engagement in the era of the new global audience, the iPad, and the quarter-billion-dollar summer blockbuster? Here are some of the issues Salkowitz explores:

How do you succeed in the transmedia maelstrom? Comics have hopscotched across the media landscape for decades. What can we learn from their successes and failures as we careen toward a converged digital future?
Have comics cracked the digital code? Everyone is scrambling to deal with the business disruptions of digital distribution. Does the recent success of comics on tablets demonstrate a new model for other industries, or do dangers lie ahead?
What's next for "peak geek"? Will the ascendant nerd culture of the early 2010s keep its new audience engaged or burn out from overexposure?

Comic-Con and the Business of Pop Culture combines the insights business leaders need with the details fans crave about the future ofthe world's most dynamic industry. Even if you can't be in San Diego in July, this book brings the excitement into focus . . . no costumes required

The Story Factor: Secrets of Influence From the Art of Storytelling
The Story Factor
Secrets of Influence From the Art of Storytelling
Paperback      ISBN: 0465078079
This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business

Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships
How to Talk to Anyone
92 Little Tricks for Big Success in Relationships
2nd Edition    Paperback      ISBN: 007141858x

"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King

"The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of "How to Swim with the Sharks Without Being Eaten Alive"

What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover ) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"

What it boils down to is a more skillful way of dealing with people.

The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure-fire success techniques-- she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information-packed book you'll find:

  • 9 ways to make a dynamite first impression
  • 14 ways to master small talk, "big talk," and body language
  • 14 ways to walk and talk like a VIP or celebrity
  • 6 ways to sound like an insider in any crowd
  • 7 ways to establish deep subliminal rapport with anyone
  • 9 ways to feed someone's ego (and know when NOT to )
  • 11 ways to make your phone a powerful communications tool
  • 15 ways to work a party like a politician works a room
  • 7 ways to talk with tigers and not get eaten alive

In her trademark entertaining and straight-shooting style, Leil gives the techniques catchy names so you'll remember them when you really need them, including: "Rubberneck the Room," "Be a Copyclass," "Come Hither Hands," "Bare Their Hot Button," "The Great Scorecard in the Sky," and "Play the Tombstone Game," for big success in your social life, romance, and business.

How to Talk to Anyone, which is an update of her popular book, Talking the Winner's Way (see the 5-star reviews of the latter) is based on solid research about techniques that work

By the way, don't confuse How to Talk to Anyone with one of Leil's previous books, How to Talk to Anybody About Anything. This one is completely different

The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance [updated & Rev
The Carrot Principle
How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance [updated & Rev
Hardcover      ISBN: 1439149178
Stick Management is out. Carrot management is in The Carrot Principle offers proven strategies to help recognize and motivate your valued employees.

Since its original publication in 2007, the New York Times bestseller The Carrot Principle has received rave reviews in The Wall Street Journal, Fortune, and The New York Times, and has helped a host of managers to energize their teams, and companies to dramatically boost their business results. The book was even adopted by the prestigious FranklinCovey International training and consulting group for its leadership training. This updated edition couldn't come at a better time, as the economic downturn requires us all to come up with creative and cost-effective ways to stimulate growth and productivity.

Revealing the groundbreaking results of one of the most in-depth management studies ever undertaken, The Carrot Principle shows definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent results from HealthStream Research, and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel. These managers lead with carrots, not sticks, and in doing so achieve higher:

-Productivity
-Engagement
-Retention

In a new chapter, Gostick and Elton report on the results of an extensive study, conducted by leading research authority Towers Perrin, that confirms the extraordinary effectiveness of the Carrot Principle approach all around the globe.

Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, Gostick and Elton show how the key to recognition done right is combining it with four other core traits of effective leadership. Gostick and Elton walk readers through exactly how to use the simple but powerful methods they have discovered all great managers use to provide their employees with this effective recognition, which can be learned easily and will produce immediate results.

Great recognition can be done in a matter of moments--and it doesn't take budget-busting amounts of money. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.
Basic Concepts of Intercultural Communication: Paradigms, Principles, and Practices
Basic Concepts of Intercultural Communication
Paradigms, Principles, and Practices
2nd Edition    Paperback      ISBN: 0983955840
With substantial new text for the second edition, complete with new analysis and applications
In the long-awaited second edition of Basic Concepts of Intercultural Communication, Milton J. Bennett provides a comprehensive overview of the field from a constructivist perspective. In addition to his insightful analysis, Bennett offers a full complement of classic readings on the topic of intercultural communication, including:

"Science and Linguistics," by Benjamin Lee Whorf
"The Power of Hidden Differences," by Edward T. Hall
"Culture: A Perceptual Approach," by Marshall R. Singer
"Communication in a Global Village," by Dean Barlund
"Cultural Identity: Reflections on Multiculturalism," by Peter S. Adler
Influencer: The Power to Change Anything
Influencer
The Power to Change Anything
Hardcover      ISBN: 007148499x

This book comes from the author team that brought you the perennial bestsellers Crucial Conversations and Crucial Confrontations, which have more than one million copies in print worldwide. The authors have made 50 years of social science research accessible to the general reader, and go one step further by codifying exactly what is required to be an influencer in every situation. As leading expert change agents and communication gurus, the authors are sought after by the media for their expertise. They have been featured on national television including Today and CNN, and in national newspapers including USA Today and the New York Times.Features focused, intensive study of hundreds of change gurus from around the world, from individuals in small communities to the father of cognitive psychology, Albert Bandura VitalSmarts has worked with more than 300 of the Fortune 500 companies in leadership and communication skills training and has taught more than two million people through their training, seminars, and conferences.

Don't Get Me Wrong!: The Global Gestures Guide
Don't Get Me Wrong!
The Global Gestures Guide
Paperback      ISBN: 3981337093

From A as in Australia to Z as in Zimbabwe, this fun, informative and beautiful guide reveals surprising meanings of everyday hand gestures.

Thank You for Arguing, Third Edition: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion
Thank You for Arguing, Third Edition
What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion
3rd Edition    Paperback      ISBN: 0804189935
A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated.

The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique.

Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.
A Good Talk: The Story and Skill of Conversation
A Good Talk
The Story and Skill of Conversation
1st Edition    Hardcover      ISBN: 0446540021

A GOOD TALK is an analysis of and guide to that most exclusively human of all activities-- conversation.
Drawing on over forty years of experience in American letters, Menaker pinpoints the factors that drive and enliven every good conversation: the vagaries (and joys) of subtext; the deeper structure and meaning of conversational flow; the subliminal signals that guide our disclosures and confessions; and the countless other hurdles we must clear along the way. Moving beyond self-help musings and "how to" advice, he has created a stylish, funny, and surprising book: a celebration of "the most excusively human of all activities."
In a time when conversation remains deeply important-- for building relationships, for relaxing, even for figuring out who we are-- and also increasingly imperiled (with Blackberries and texting increasingly in vogue), A GOOD TALK is a refreshing celebration of the subtle adventures of a good conversation.

Play the Part: Master Body Signals to Connect and Communicate for Business Success
Play the Part
Master Body Signals to Connect and Communicate for Business Success
Paperback      ISBN: 0071835482

Learn the secrets of great communicators, professional speakers, and C-level executives

"Gina is a maestro of public speaking She coached me for my TED talk, and I am forever grateful to her for giving me the technical and emotional training I needed to take the stage."