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The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an
The Brand You50 (Reinventing Work)
Fifty Ways to Transform Yourself from an "employee" Into a Brand That Shouts Distinction, Commitment, and Passion!
Hardcover      ISBN: 0375407723

Michael Goldhaber, writing in Wired, said, If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder.

Again: the white collar job as now configured is doomed. Soon. (Downsizing in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.

A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The bureaucrat on the finance staff is de facto faceless, plugging away, passing papers.

But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.

I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.

Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You.

In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.

See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.
Financial Success: Harnessing the Power of Creative Thought
Financial Success
Harnessing the Power of Creative Thought
Paperback      ISBN: 0892813040

This intriguing book shows how freedom from both economic and emotional insecurity can be achieved in practical, creative, and noncompetitive ways. The approach outlined in this book enables us to find our proper place in the cosmic scheme and to create for ourselves a harmonious environment in which to grow in wealth, wisdom, and happiness.

How to Be Rich
How to Be Rich
Paperback      ISBN: 0515087378
Learn J. Paul Getty's secrets on making money and getting rich in this "excellent How To book from a $$$ and sense man" (Kirkus Reviews).

There are plenty of books on making money by men who haven't made much. But if J. Paul Getty, who Fortune magazine called "the richest man in the world," doesn't know how, who does? Here the billionaire businessman discloses the secrets of his success--and provides a blueprint for those who want to follow in his footsteps. And he goes beyond the matter of making money to the question of what to do with it.

"Getty says it: 'You can be rich.'"--New York Herald Tribune

"Aimed at the rising young business executive."--Albany Times-Union
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
The 21 Irrefutable Laws of Leadership
Follow Them and People Will Follow You
Hardcover      ISBN: 0785274316

What would happen if a top expert with more than thirty years of leadership experience were willing to distill everything he had learned about leadership into a handful of life-changing principles just for you? It would change your life.

John C. Maxwell has done exactly that in "The 21 Irrefutable Laws of Leadership." He has combined insights learned from his thirty-plus years of leadership successes and mistakes with observations from the worlds of business, politics, sports, religion, and military conflict. The result is a revealing study of leadership delivered as only a communicator like Maxwell can.

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
How to Become a Rainmaker
The Rules for Getting and Keeping Customers and Clients
Hardcover      ISBN: 0786865954
Rainmakers are not born. They are made. And Jeffrey Fox's powerful How to Become a Rainmaker will get you there.
Now Updated and with New Success Tips

Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in sales--be it books, cars, or real estate--How to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.
Discovering the Soul of Service
Discovering the Soul of Service
Hardcover      ISBN: 0684845113

This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success.

In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field.

From Berry's exacting study of fourteen mature, highly successful, labor-intensive companies comes an astonishing revelation: the single most important factor in building a lasting service business is not a matter of savvy business practice, but of humane values. In all fourteen award-winning companies -- Bergstrom Hotels, The Charles Schwab Corporation, Chick-fil-A, The Container Store, Custom Research Inc., Dana Commercial Credit, Dial-A-Mattress, Enterprise Rent-A-Car, Midwest Express Airlines, Miller SQA, Special Expeditions, St. Paul Saints, USAA, and Ukrop's Super Markets -- values-driven leadership connects with strategic focus, executional excellence, control of destiny, trust-based relationships, generosity, investment in employee success, acting small, and brand cultivation to drive customer satisfaction, innovation, and growth. Dedicating a chapter to each of these nine drivers, this book is the most far-reaching and insightful vision ever presented of the principles and step-by-step actions that continuously bring success to life in a company.

Berry's comprehensive model reveals the soul that underlies the strategies and day-to-day operations of great service companies, guiding the thousands of daily decisions of individual employees. Clear, compelling, pathbreaking, Discovering the Soul of Service is essential reading for managers everywhere.
The Addictive Organization: Why We Overwork, Cover Up, Pick Up the Pieces, Please the Boss, and Perpetuate S
The Addictive Organization
Why We Overwork, Cover Up, Pick Up the Pieces, Please the Boss, and Perpetuate S
Paperback      ISBN: 0062548743

Schaef and Fassel show how managers, workers, and organization members exhibit the classic symptoms of addiction: denying and avoiding problems, assuming that there is no other way of acting, and manipulating events to maintain the status quo.

Principle-Centered Leadership
Principle-Centered Leadership
Paperback      ISBN: 0671792806
From the author that brought you the New York Times bestseller The 7 Habits of Highly Effective People comes a foundational guide to leadership.

How do individuals and organizations survive and thrive amid tremendous change?

Why are efforts to improve organizations failing despite the millions of dollars in time, capital, and human effort being spent on them?

How do we unleash creativity, talent, and energy within ourselves--and others--in the midst of pressure?

Is it realistic to believe that balance among personal, family, and professional life is possible?

Stephen R. Covey demonstrates that the answer to these and other dilemmas is principle-centered leadership, a long-term, inside-out approach to developing people and organizations. The key to dealing with the challenges that face us today is to develop a principle-centered core within both ourselves and our organizations. Dr. Covey offers insights and guidelines that can help you apply these principles both at work and at home--leading not just to a new understanding of how to increase quality and productivity, but also to a new appreciation of the importance of building personal and professional relationships. The result is a more balanced, more rewarding, and more effective life.
Napoleon Hill's a Year of Growing Rich: 52 Steps to Achieving Life's Rewards
Napoleon Hill's a Year of Growing Rich
52 Steps to Achieving Life's Rewards
Paperback      ISBN: 0452270545

The phenomenal bestseller Think and Grow Rich established Napoleon Hill as an authority on motivation and success. These revised and updated motivational and inspirational passages-keys to wealth, power, happiness, and good health-were originally published in Hill's magazine, Success Unlimited.

What Your Boss Doesn't Tell You Until It's Too Late: How to Correct Behavior That Is Holding You Back
What Your Boss Doesn't Tell You Until It's Too Late
How to Correct Behavior That Is Holding You Back
Paperback      ISBN: 0684811464

A plan for minimizing and modifying personal behavior patterns that inhibit career success outlines specific steps for finding out how others see you and recasting negative perceptions