The four decades between 1910 and 1950 were the golden age of the American movie poster, an era when wonderful films wer promoted through the talents of legendary illustrators like Thomas Hart Benton, Norman Rockwell, Howard Chandler Christy and Jmes Montgomery Flagg, as well as a small army of unknowns. It was a time when big studios lavished fortunes on poster campaigns - from modest one-sheets posted on neighbourhood fences to the gargantuan forty-eight sheets that usurped entire sides of multi-storey buildings. Hollywood knew that the right image could seduce millions past the box office and into the theatre. Today such graphics fetch five-figure prices from collectors seeking a Casablanca or a King Kong.
The design work of Group of Seven painter J.E.H. MacDonald was not only central to his personal artistic development, but inseparable from the graphic design industry in Toronto from the 1890s to the 1930s: the golden age of book and magazine illustration. This connection has been largely overshadowed by his painting. Now this splendid book, tracing MacDonald's involvement with fine printing, book design and commercial art, raises the profile of graphic design as a formative influence in Canadian visual culture.
At last, a mathematical explanation of how art works presented in a manner we can all understand. Kimberly Elam takes the reader on a geometrical journey, lending insight and coherence to the design process by exploring the visual relationships that have foundations in mathematics as well as the essential qualities of life. Geometry of Design-the first book in our new Design Briefs Series-takes a close look at a broad range of twentieth-century examples of design, architecture, and illustration (from the Barcelona chair to the Musica Viva poster, from the Braun handblender to the Conico kettle), revealing underlying geometric structures in their compositions. Explanations and techniques of visual analysis make the inherent mathematical relationships evident and a must-have for anyone involved in graphic arts. The book focuses not only on the classic systems of proportioning, such as the golden section and root rectangles, but also on less well known proportioning systems such as the Fibonacci Series. Through detailed diagrams these geometric systems are brought to life giving an effective insight into the design process.