Business, General
Featured Items
Get a Financial Life: Personal Finance in Your Twenties and Thirties
Get a Financial Life
Personal Finance in Your Twenties and Thirties
Paperback      ISBN: 0684872617

First published in 1996, this book helped define the financial consciousness of a generation. The entire book has now been updated with late-breaking information to address dramatic financial developments such as Roth IRAs, student loan deductibility, check cards, and the rising impact of the Internet.

The Business of Event Planning: Behind the Scenes Secrets of Successful Special Events
The Business of Event Planning
Behind the Scenes Secrets of Successful Special Events
Hardcover      ISBN: 047083188x
Practical tools and expert advice for professional event planners

Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.

Its comprehensive coverage includes: how to prepare winning proposals, and how to understand them if you are the client; how to determine management fees; negotiating contracts; safety issues; designing events in multicultural settings; and new technology that makes operations more efficient (such as online registration and response management, database project management tools). The book also includes practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.

Against the Gods: The Remarkable Story of Risk
Against the Gods
The Remarkable Story of Risk
Paperback      ISBN: 0471295639
A Business Week, New York Times Business, and USA Today Bestseller

"Ambitious and readable . . . an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition and fatalism."
--The New York Times

"An extraordinarily entertaining and informative book."
--The Wall Street Journal

"A lively panoramic book . . . Against the Gods sets up an ambitious premise and then delivers on it."
--Business Week

"Deserves to be, and surely will be, widely read."
--The Economist

" A] challenging book, one that may change forever the way people think about the world."
--Worth

"No one else could have written a book of such central importance with so much charm and excitement."
--Robert Heilbroner author, The Worldly Philosophers

"With his wonderful knowledge of the history and current manifestations of risk, Peter Bernstein brings us Against the Gods. Nothing like it will come out of the financial world this year or ever. I speak carefully: no one should miss it."
--John Kenneth Galbraith Professor of Economics Emeritus, Harvard University

In this unique exploration of the role of risk in our society, Peter Bernstein argues that the notion of bringing risk under control is one of the central ideas that distinguishes modern times from the distant past. Against the Gods chronicles the remarkable intellectual adventure that liberated humanity from oracles and soothsayers by means of the powerful tools of risk management that are available to us today.

"An extremely readable history of risk."
--Barron's

"Fascinating . . . this challenging volume will help you understand the uncertainties that every investor must face."
--Money

"A singular achievement."
--Times Literary Supplement

"There's a growing market for savants who can render the recondite intelligibly-witness Stephen Jay Gould (natural history), Oliver Sacks (disease), Richard Dawkins (heredity), James Gleick (physics), Paul Krugman (economics)-and Bernstein would mingle well in their company."
--The Australian
Flawless Consulting: A Guide to Getting Your Expertise Used
Flawless Consulting
A Guide to Getting Your Expertise Used
Hardcover      ISBN: 0787948039

The second edition of the "consultant's bible" is here

For over fifteen years, consultants--both internal and external--have relied on Peter Block's landmark bestseller, Flawless Consulting, to learn how to deal effectively with clients, peers, and others. Using illustrative examples, case studies, and exercises, the author, one of the most important and well known in his field, offers his legendary warmth and insight throughout this much-awaited second edition. Anyone who must communicate in a professional context--and who doesn't?--will use the lessons taught in this book for years to come

"Who would have thought the 'consultant's bible' could be improved upon? Count on Peter Block--the consulting profession's very own revolutionary--to push us to confront and struggle with the paradoxes inherent in our work."
--Candace Thompson, organization development consultant, First Chicago NBD--A Bank One Company

"Block has distilled years of experience into a wise, down-to-earth, and eminently practical guide to excellence in consulting. If you are new to the practice, Flawless Consulting will chop years off your learning cycle. And even if you're an old pro, Block's insights will elevate you to new levels of effectiveness. Flawless Consulting is not simply about becoming a better consultant; it is about using consulting as a path toward becoming a better person."
--Barry Oshry, president, Power & Systems, Inc.; author of Seeing Systems and Leading Systems

The Present: The Gift That Makes You Happy and Successful at Work and in Life
The Present
The Gift That Makes You Happy and Successful at Work and in Life
Hardcover      ISBN: 0385509308

Another Spencer Johnson #1 Bestseller
#1 "New York Times Business"
#1 "Wall Street Journal"
"#1 BusinessWeek
"From the Author of "Who Moved My Cheese?
"Dr. Spencer Johnson's stories of timeless, simple truths have changed the work and lives of millions of readers around the world. Now comes an insightful new tale of inspiration and practical guidance for these turbulent times.
Good Things Happen To Those Who Open The Present
The Gift That Makes Your Work And Life Better Each Day
For over two decades, Spencer Johnson has been inspiring and entertaining millions with his simple yet insightful stories of work and life that speak directly to the heart and soul. The Present is an engaging story of a young man's journey to adulthood, and his search for The Present, a mysterious and elusive gift he first hears about from a great old man. This Present, according to the old man, is "the best present a person can receive."
Later, when the young boy becomes a young man, disillusioned with his work and his life, he returns to ask the old man, once again, to help him find The Present. The old man responds, "Only you have the power to find The Present for yourself." So the young man embarks on a tireless search for this magical gift that holds the secret to his personal happiness and business success.It is only after the young man has searched high and low and given up his relentless pursuit that he relaxes and discovers The Present--and all of the promises it offers.
The Present will help you focus on what will make you happier and more successful in your work and in your personal life, today Like the young man, you may find that it is the best gift you can give yourself.
www.ThePresent.com

The Art of the Long View: Planning for the Future in an Uncertain World
The Art of the Long View
Planning for the Future in an Uncertain World
Paperback      ISBN: 0385267320

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life--bottom-line numbers, for instance--but the intangibles: our hopes and fears, our beliefs and dreams. Only stories--scenarios--and our ability to visualize different kinds of futures adequately capture these intangibles.

In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.

Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
Emotional Branding: The New Paradigm for Connecting Brands to People
Emotional Branding
The New Paradigm for Connecting Brands to People
Hardcover      ISBN: 1581150784

A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different consumer groups, use brand strategies in packaging and display, and facilitate interactive access to products through the Internet.

Raving Fans
Raving Fans
Hardcover      ISBN: 0688123163

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."

This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.

Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.

America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.

The Fifth Discipline Fieldbook
The Fifth Discipline Fieldbook
Paperback      ISBN: 0385472560

Senge's best-selling The Fifth Discipline led Business Week to dub him the "new guru" of the corporate world; here he offers executives a step-by-step guide to building "learning organizations" of their own.

Successful Small-Scale Farming: An Organic Approach
Successful Small-Scale Farming
An Organic Approach
2nd Edition    Paperback      ISBN: 0882666428

Offering proven techniques and practical advice, this inspiring handbook covers all aspects of successfully running a small organic farm. With expert tips on everything from buying land to creating a niche market for your products, Karl Schwenke shows you how to naturally enrich your soil, acquire necessary equipment, consistently grow abundant crops, and manage farm finances. You'll enjoy learning essential skills like haying and fencing as you turn your organic farming dream into a profitable reality.