Hardcover ISBN: 0811814491
What do Charlie Chaplin, Ulysses S. Grant, Franz Liszt, Al Capone, George Sand, and Sharon Stone have in common? The love of a fine cigar. Barnaby Conrad III, author of The Martini and an avid fan of cigars himself, has dedicated his new book to the poetic, historical, and artistic pursuit of this wonderful, timeless passion. Drawing upon examples from art, film, literature, and politics, The Cigar presents a lushly illustrated, fascinating social history, honoring the cigar's origins and development, as well as its sexy and everlasting allure. Witty and elegant, The Cigar is the perfect gift for male or female cigar aficionados.
The New Paradigm for Connecting Brands to People
Hardcover ISBN: 1581150784
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
The Millionaire Next Door
The Surprising Secrets of America's Wealthy
Paperback ISBN: 0671015206
Offers insight into the worlds of the everyday millionaire, describing their typical professions, homes, assets, and resources, and includes information on how to improve and succeed financially. Reprint. Tour.
What Your Boss Doesn't Tell You Until It's Too Late
How to Correct Behavior That Is Holding You Back
Paperback ISBN: 0684811464
A practical plan for minimizing and modifying personal behavior patterns that inhibit career success outlines specific steps for finding out how others see you and recasting negative perceptions. Original. 25,000 first printing.
The Cartoon Guide to Statistics
Paperback ISBN: 0062731025
If you have ever looked for P-values by shopping at P mart, tried to watch the Bernoulli Trails on "People's Court," or think that the standard deviation is a criminal offense in six states, then you need The Cartoon Guide to Statistics to put you on the road to statistical literacy. The Cartoon Guide to Statistics covers all the central ideas of modern statistics: the summary and display of data, probability in gambling and medicine, random variables, Bernoulli Trails, the Central Limit Theorem, hypothesis testing, confidence interval estimation, and much more--all explained in simple, clear, and yes, funny illustrations. Never again will you order the Poisson Distribution in a French restaurant!
Discovering the Soul of Service
The Nine Drivers of Sustainable Business Success
Hardcover ISBN: 0684845113
A former National President of the American Marketing Association goes beyond the scope of his previous works to explore how flourishing service companies maintain over the long term the level of good service that got them started. 25,000 first printing. Tour.
Leadership and Self-Deception
Getting Out of the Box
Paperback ISBN: 1576751740
Explains why self-deception is at the heart of many leadership problems, identifying destructive patterns that undermine the successes of potentially excellent professionals while revealing how to improve teamwork, communication, and motivation. Reprint.
My Years With General Motors
Paperback ISBN: 0385042353
My Years with General Motors became an instant bestseller when it was first published in 1963. It has since been used as a manual for managers, offering personal glimpses into the practice of the "discipline of management" by the man who perfected it. This is the story no other businessman could tell—a distillation of half a century of intimate leadership experience with a giant industry and an inside look at dramatic events and creative business management. Only a handful of business books have reached the status of a classic, having withstood the test of over fifty years' time. Even today, Bill Gates praises My Years with General Motors as the best book to read on business, and Business Week has named it the number one choice for its "bookshelf of indispensable reading."
When Genius Failed
The Rise and Fall of Long-Term Capital Management
Paperback ISBN: 0375758259
A distinguished financial journalist chronicles the dramatic rise and fall of Long Term Capital Management, a hundred-billion-dollar hedge fund that had to be rescued from collapse by the controversial Federal Reserve buyout, and the implications of the high-stakes financial manipulatons. Reprint. 100,000 first printing.