The Business of Books
How the International Conglomerates Took over Publishing and Changed the Way We Read
Hardcover ISBN: 1859847633
Post-war American publishing has been ruthlessly transformed since Andre Schiffrin joined its ranks in 1956. Gone is a plethora of small but prestigious houses that often put ideas before profit in their publishing decisions, sometimes even deliberately. Now six behemoths share 80% of the market and profit margin is all. Andre Schiffrin can write about these changes with authority because he witnessed them from inside a conglomerate, as head of Pantheon, co-founded by his father, bought (and sold) by Random House. And he can write about them with candor because he is no longer on the inside, having quit corporate publishing in disgust to set up a flourishing independent house, The New Press. Schiffrin's evident affection for his authors sparkles throughout a story woven around publishing the work of those such as Studs Terkel, Noam Chomsky, Gunnar Myrdal, George Kennan, Juliet Mitchell, R.D.Laing, Eric Hobsbawm and E.P.Thompson. Part-memoir, part-history, here is an account of the collapsing standards of contemporary publishing that is irascible, acute and passionate. An engaging counterpoint to recent, celebratory memoirs of the industry written by those with more stock options and fewer scruples than Schiffrin, The Business of Books warns of the danger to adventurous, intelligent publishing in the bullring of today's marketplace.
The Rebel Rules
Daring to Be Yourself in Business
Paperback ISBN: 0684865165
The founder of the management company Joie de Vivre identifies the personality traits of today's successful unconventional business leaders, offering exercises and activities that can sharpen such traits for more competitive practices. Original. 50,000 first printing.
Guerrilla Marketing Excellence
The 50 Golden Rules for Small-Business Success
Paperback ISBN: 0395608449
A guide to marketing presents the fifty basic truths that can make or break a company and features the most up-to-date information on the uses of video, television, networking effectiveness, distribution, and more. Original. 40,000 first printing.
What the Ceo Wants You to Know
How Your Company Really Works
1st Edition Hardcover ISBN: 0609608398
An insider's guide to business describes how corporations work and reviews the critical elements of business success--growth, return on assets, rate of inventory turnover, understanding customers, and taking advantage of the changing marketplace. 75,000 first printing.
Clients for Life
Evolving from an Expert for Hire to an Extraordinary Adviser
Paperback ISBN: 0684870304
An Innovative Blueprint for Enduring Client Relationships More than 15 million people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Supported by more than one hundred case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core qualities that distinguish the client advisor -- an irreplaceable resource -- from the expert for hire -- a tradable commodity. - Experts are specialists; advisors become deep generalists who have broad perspective. - Experts are for hire; advisors have selfless independence, balancing client devotion with objectivity and detachment. - Experts have professional credibility; advisors develop deep personal trust. - Experts analyze; advisors synthesize and bring big-picture thinking to the table. - Experts supply expertise and information; advisors are educators who provide insight and wisdom. Portraits of history's most famously successful advisors, including Machiavelli, Sir Thomas More, and J. P. Morgan, underscore these timeless qualities that modern professionals need to develop to excel in today's competitive environment.