Business, General
Featured Items
Good to Great: Why Some Companies Make the Leap... and Others Don't
Good to Great
Why Some Companies Make the Leap... and Others Don't
Hardcover      ISBN: 0066620996
The author of Built to Last uses his research on the Fortune 500 to create a blueprint for turning good companies into spectacular ones. 100,000 first printing.
Emotional Branding: The New Paradigm for Connecting Brands to People
Emotional Branding
The New Paradigm for Connecting Brands to People
Hardcover      ISBN: 1581150784
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
The 48 Laws of Power
The 48 Laws of Power
Paperback      ISBN: 0140280197
Artistically designed by the packager of The Secret Language of Birthdays and printed in red and black, a useful and illuminating collection distills the ways of power from history and the writings of Machiavelli, Von Clausewitz, and others. Reprint.
Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company
Only the Paranoid Survive
How to Exploit the Crisis Points That Challenge Every Company
Paperback      ISBN: 0385483821
Discusses corporate transformation and demonstrates how to foresee the changes ahead that can spell success or disaster
The Rebel Rules: Daring to Be Yourself in Business
The Rebel Rules
Daring to Be Yourself in Business
Paperback      ISBN: 0684865165
The founder of the management company Joie de Vivre identifies the personality traits of today's successful unconventional business leaders, offering exercises and activities that can sharpen such traits for more competitive practices. Original. 50,000 first printing.
Mid-Course Correction Toward a Sustainable Enterprise: The Interface Model
Mid-Course Correction Toward a Sustainable Enterprise
The Interface Model
Paperback      ISBN: 0964595354
Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success
Guerrilla Marketing Excellence
The 50 Golden Rules for Small-Business Success
Paperback      ISBN: 0395608449
A guide to marketing presents the fifty basic truths that can make or break a company and features the most up-to-date information on the uses of video, television, networking effectiveness, distribution, and more. Original. 40,000 first printing.
Goldman Sachs: The Culture of Success
Goldman Sachs
The Culture of Success
1st Edition    Hardcover      ISBN: 0679450807
An authoritative study of a powerful investment bank that until recently remained a private entity is written by a former vice president who explores how the bank maintained its lengthy success. 60,000 first printing. Tour.
The Fifth Discipline: The Art and Practice of the Learning Organization
The Fifth Discipline
The Art and Practice of the Learning Organization
Paperback      ISBN: 0385260954
An MIT Professor's pathbreaking book on building "learning organizations" -- corporations that overcome inherent obstacles to learning and develop dynamic ways to pinpoint the threats that face them and to recognize new opportunities. Not only is the learning organization a new source of competitive advantage, it also offers a marvelously empowering approach to work, one which promises that, as Archimedes put it, "with a lever long enough... single-handed I can move the world."
Against the Gods: The Remarkable Story of Risk
Against the Gods
The Remarkable Story of Risk
Paperback      ISBN: 0471295639
The winner of the Booz Allen Business Book Award for 1997, this best-selling volume analyzes the history of risk in relation to its applications in the fields of business and finance. Reprint. 100,000 first printing. $75,000 ad/promo.