The New Paradigm for Connecting Brands to People
Hardcover ISBN: 1581150784
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
The 48 Laws of Power
Paperback ISBN: 0140280197
Artistically designed by the packager of The Secret Language of Birthdays and printed in red and black, a useful and illuminating collection distills the ways of power from history and the writings of Machiavelli, Von Clausewitz, and others. Reprint.
The Rebel Rules
Daring to Be Yourself in Business
Paperback ISBN: 0684865165
The founder of the management company Joie de Vivre identifies the personality traits of today's successful unconventional business leaders, offering exercises and activities that can sharpen such traits for more competitive practices. Original. 50,000 first printing.
Guerrilla Marketing Excellence
The 50 Golden Rules for Small-Business Success
Paperback ISBN: 0395608449
A guide to marketing presents the fifty basic truths that can make or break a company and features the most up-to-date information on the uses of video, television, networking effectiveness, distribution, and more. Original. 40,000 first printing.
The Culture of Success
1st Edition Hardcover ISBN: 0679450807
An authoritative study of a powerful investment bank that until recently remained a private entity is written by a former vice president who explores how the bank maintained its lengthy success. 60,000 first printing. Tour.
The Fifth Discipline
The Art and Practice of the Learning Organization
Paperback ISBN: 0385260954
An MIT Professor's pathbreaking book on building "learning organizations" -- corporations that overcome inherent obstacles to learning and develop dynamic ways to pinpoint the threats that face them and to recognize new opportunities. Not only is the learning organization a new source of competitive advantage, it also offers a marvelously empowering approach to work, one which promises that, as Archimedes put it, "with a lever long enough... single-handed I can move the world."
Against the Gods
The Remarkable Story of Risk
Paperback ISBN: 0471295639
The winner of the Booz Allen Business Book Award for 1997, this best-selling volume analyzes the history of risk in relation to its applications in the fields of business and finance. Reprint. 100,000 first printing. $75,000 ad/promo.