Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.
In the spirit of Alvin Toffler s Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more.
Whether we re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the overwhelming abundance of choice with which we are presented.We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.In The Paradox of Choice, Barry Schwartz explains at what point choice--the hallmark of individual freedom and self-determination that we so cherish--becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice--from the mundane to the profound challenges of balancing career, family, and individual needs--has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make."
Written for both lay and professional readers, this book offers new approaches to understanding addiction and the public policies necessary to successfully battle its detrimental effects on society. The author explains why current policies are ineffective and how they fail to cure the problem. He argues that they actually encourage addiction by allowing people to feel blameless for the consequences of their choices.
Business Insider One of the Best Science Books of 2017 Dr. John Bargh, the world's leading expert on the unconscious mind, presents a groundbreaking book, twenty years in the making, which gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior. For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed bestsellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past twenty years," Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways. Telling personal anecdotes with infectious enthusiasm and disclosing startling and delightful discoveries, Dr. Bargh takes the reader into his labs at New York University and Yale where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. He reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better. Destined to be a bestseller, Before You Know It is an intimate introduction to a fabulous world only recently discovered, the world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.
Love choices but hate choosing? Welcome to the club.The Choice Effect is for young women who have all the opportunities in the world and no idea how to decide among them. It's one thing to have lots of options when it comes to fulfilling careers or traveling the world--but what does it mean for our love lives? How can you know whether you're with the right person--or if the time is right--when you haven't vetted the other possibilities? With hard-won insight, plus interviews with a whole host of other women who are living it, the twentysomething friends and authors of The Choice Effect explain why their generation is sidestepping traditional timelines. They look at the question of choice in the twenty-first century as they give voice to their generation's dilemma: How do you choose when you've been taught you can have it all?
The world-renowned psychic intuitive shares her special gifts by teaching you how to tap into your intuitive powers to make the wisest choices in life and obtain more money, love, and success.Every day, people are faced with countless decisions, from the trivial to the very important. Yet few are able to truly hear that inner voice that helps them make the wisest choices: their intuition. Char Margolis explains how to do just that. Using her own incredible experiences, she outlines how to use your own inner voice as you learn to develop your intuitive powers in four simple steps. By combining intuition with logic and common sense, you will be able to make better decisions and attract the people and opportunities you most deeply desire into your life. Learn how to:
- Tune in to your health and use your energy to heal
- Raise healthy, happy children by nurturing their intuition as well as your own
- Listen to your instincts in evaluating people and opportunities
- Attract compatible partners
- Access your sexual energy
- Sense the right career opportunities
- Recognize the messages you are receiving from your deceased loved ones
Char also provides helpful instruction on how to prevent potential problems, protect yourself from bad energy, cope with setbacks, and get attuned to the universal plan. With Char's guidance, you will be empowered to begin your own personal journey of discovering -- and listening to -- your inner wisdom.
Despite the many formal methods available most decisions are made intuitively?that is, without apparent reasoning and almost instinctively. This revised and updated edition emphasizes the unstructured and natural way people make judgements and exercise choice, which accounts for almost all real decision-making activity, but argues that intuition can be both studied and educated. The book is quite different from standard texts on decision-making methodology and standard decisions theory in that it is written from the point of view of a psychologist who recognizes that almost all decisions are based on anticipations people make about the future (predictive judgements) which lead to choices or decisions largely based on intuition. Written in a clear and non-technical way it deals with the basis of intuitive judgement, demonstrates the limitations on the human ability to make judgements, and suggests the means of overcoming potential shortcomings. At the same time it stresses the importance of learning the limits to one's judgmental a bility. The purpose of this book is to help people make better decisions. In a world of increasing uncertainty and complexity Judgement and Choice will be of great value to all decision makers?in commerce, government service, medicine or any other professional activity. Contents Preface;
- The nature of human judgement;
- Randomness and the probabilistic environment;
- Combining information for prediction;
- Combining information for evaluation and choice;
- Choice under uncertainty;
- On learning relations;
- The role of memory in judgement;
- Creativity, imagination, and choice;
- Problem structuring and decision aids;
- Human judgement?an overview; Appendices; Index
Schelling here offers an early analysis of 'tipping' in social situations involving a large number of individuals. --official citation for the 2005 Nobel Prize
Micromotives and Macrobehavior was originally published over twenty-five years ago, yet the stories it tells feel just as fresh today. And the subject of these stories--how small and seemingly meaningless decisions and actions by individuals often lead to significant unintended consequences for a large group--is more important than ever. In one famous example, Thomas C. Schelling shows that a slight-but-not-malicious preference to have neighbors of the same race eventually leads to completely segregated populations.
The updated edition of this landmark book contains a new preface and the author's Nobel Prize acceptance speech.
A selection of 15 papers on choice modeling are presented in this volume. These papers result from research in the social and behavioral sciences and in economics. The models, some deterministic, some probabilistic, represent recent developments in the tradition of Thurstone's Law of Comparative Judgement, Coombs' unfolding theory and multidimensional scaling. The theoretical contributions and several applications to voting behaviour, consumer research and preference rankings show the important progress made in psychological choice modeling during the last few years.
Whether we're buying a pair of jeans, selecting a long-distance carrier, choosing a doctor, or setting up a 401(k), everyday decisions--from the mundane to the profound challenges of balancing career, family, and individual needs--have become increasingly complex due to the overwhelming abundance of choice with which we are presented. We assume that more choice means better options and greater satisfaction. But beware of choice overload: it can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our psychological and emotional well-being. Synthesizing current research in the social sciences, he makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. In accessible, engaging, and anecdotal prose, he offers practical steps for how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and, ultimately, derive greater satisfaction from the choices you do make.
"An insightful study that winningly argues its subtitle." --Philadelphia Inquirer
"The Paradox of Choice is genuine and useful. The book is well-reasoned and solidly researched." --New York Observer