Computers and Society
You Are Not a Gadget: A Manifesto
You Are Not a Gadget
A Manifesto
Paperback      ISBN: 0307389979

A NATIONAL BESTSELLER

A programmer, musician, and father of virtual reality technology, Jaron Lanier was a pioneer in digital media, and among the first to predict the revolutionary changes it would bring to our commerce and culture. Now, with the Web influencing virtually every aspect of our lives, he offers this provocative critique of how digital design is shaping society, for better and for worse.

Informed by Lanier's experience and expertise as a computer scientist, You Are Not a Gadget discusses the technical and cultural problems that have unwittingly risen from programming choices--such as the nature of user identity--that were "locked-in" at the birth of digital media and considers what a future based on current design philosophies will bring. With the proliferation of social networks, cloud-based data storage systems, and Web 2.0 designs that elevate the "wisdom" of mobs and computer algorithms over the intelligence and wisdom of individuals, his message has never been more urgent.
Lurking: How a Person Became a User
Lurking
How a Person Became a User
Hardcover      ISBN: 0374194335

A concise but wide-ranging personal history of the internet from--for the first time--the point of view of the user

In a shockingly short amount of time, the internet has bound people around the world together and torn us apart and changed not just the way we communicate but who we are and who we can be. It has created a new, unprecedented cultural space that we are all a part of--even if we don't participate, that is how we participate--but by which we're continually surprised, betrayed, enriched, befuddled. We have churned through platforms and technologies and in turn been churned by them. And yet, the internet is us and always has been.

In Lurking, Joanne McNeil digs deep and identifies the primary (if sometimes contradictory) concerns of people online: searching, safety, privacy, identity, community, anonymity, and visibility. She charts what it is that brought people online and what keeps us here even as the social equations of digital life--what we're made to trade, knowingly or otherwise, for the benefits of the internet--have shifted radically beneath us. It is a story we are accustomed to hearing as tales of entrepreneurs and visionaries and dynamic and powerful corporations, but there is a more profound, intimate story that hasn't yet been told.

Long one of the most incisive, ferociously intelligent, and widely respected cultural critics online, McNeil here establishes a singular vision of who we are now, tells the stories of how we became us, and helps us start to figure out what we do now.
Hello World: Being Human in the Age of Algorithms
Hello World
Being Human in the Age of Algorithms
Paperback      ISBN: 0393357368

When it comes to artificial intelligence, we either hear of a paradise on earth or of our imminent extinction. It's time we stand face-to-digital-face with the true powers and limitations of the algorithms that already automate important decisions in healthcare, transportation, crime, and commerce. Hello World is indispensable preparation for the moral quandaries of a world run by code, and with the unfailingly entertaining Hannah Fry as our guide, we'll be discussing these issues long after the last page is turned.

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
The Four
The Hidden DNA of Amazon, Apple, Facebook, and Google
Paperback      ISBN: 0735213674
NEW YORK TIMES BESTSELLER
USA TODAY
BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Geeks: How Two Lost Boys Rode the Internet Out of Idaho
Geeks
How Two Lost Boys Rode the Internet Out of Idaho
Paperback      ISBN: 0767906993
"A story of triumph, friendship, love, and above all, about being human and reaching for dreams in a hard-wired world."--Seattle Times

"Too often, writing about the online world lacks emotional punch, but Katz's obvious love for his 'lost boys' gives his narrative a rich taste."--The New York Times Book Review

Jesse and Eric were geeks: suspicious of authority figures, proud of their status as outsiders, fervent in their belief in the positive power of technology. High school had been an unbearable experience and their small-town Idaho families had been torn apart by hard times. On the fringe of society, they had almost no social lives and little to look forward to. They spent every spare cent on their computers and every spare moment online. Nobody ever spoke of them, much less for them.

But then they met Jon Katz, a roving journalist who suggested that, in the age of geek impresario Bill Gates, Jesse and Eric had marketable skills that could get them out of Idaho and pave the way to a better life. So they bravely set out to conquer Chicago--geek style. Told with Katz's trademark charm and sparkle, Geeks is a humorous, moving tale of triumph over adversity and self-acceptance that delivers two irresistible heroes for the digital age and reveals the very human face of technology.

Praise for Geeks

"Ultimately, Geeks is not a story about the Internet or computers or techies. It is a story about personal bonds, optimism, access to opportunity, and the courage to dream."--Salon

"An uplifting and hugely compassionate book."--Philadelphia Inquirer

"A story of friendship, optimism, social despair, and an updated version of that American icon, the tinkerer."--USA Today
Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
Hit Refresh
The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
Hardcover      ISBN: 0062652508

"At the core, Hit Refresh, is about us humans and the unique quality we call empathy, which will become ever more valuable in a world where the torrent of technology will disrupt the status quo like never before." - Satya Nadella from Hit Refresh

"Satya has charted a course for making the most of the opportunities created by technology while also facing up to the hard questions." - Bill Gates from the Foreword of Hit Refresh

The New York Times bestseller Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives--the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing. It's about how people, organizations, and societies can and must transform and "hit refresh" in their persistent quest for new energy, new ideas, and continued relevance and renewal.

Microsoft's CEO tells the inside story of the company's continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. Satya Nadella explores a fascinating childhood before immigrating to the U.S. and how he learned to lead along the way. He then shares his meditations as a sitting CEO--one who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He tells the inside story of how a company rediscovered its soul--transforming everything from culture to their fiercely competitive landscape and industry partnerships. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of technology and by exploring the potential impact to society and delivering call to action for world leaders.

"Ideas excite me," Nadella explains. "Empathy grounds and centers me." Hit Refresh is a set of reflections, meditations, and recommendations presented as algorithms from a principled, deliberative leader searching for improvement--for himself, for a storied company, and for society.

--Kirkus Reviews
The Art of Social Media: Power Tips for Power Users
The Art of Social Media
Power Tips for Power Users
Hardcover      ISBN: 1591848075

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.


But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media--the one essential guide you need to get the most bang for your time, effort, and money.


With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.


For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "great stuff, no fluff."

We Are the Nerds: The Birth and Tumultuous Life of Reddit, the Internet's Culture Laboratory
We Are the Nerds
The Birth and Tumultuous Life of Reddit, the Internet's Culture Laboratory
Paperback      ISBN: 0316435406
Named a Best Book of 2018 by Fast Company, this is a "sharply written and brilliantly reported" (Shelf Awareness) look inside Reddit, the wildly popular, often misunderstood website that has changed the culture of the Internet.

Reddit hails itself as "the front page of the Internet." It's the third most-visited website in the United States--and yet, millions of Americans have no idea what it is.

We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House. We Are the Nerds is a gripping start-up narrative: the story of how Reddit's founders, Steve Huffman and Alexis Ohanian, rose up from their suburban childhoods to become millionaires and create an icon of the digital age--before seeing the site engulfed in controversies and nearly losing control of it for good.

Based on Christine Lagorio-Chafkin's exclusive access to founders Ohanian and Huffman, We Are the Nerds is also a compelling exploration of the way we all communicate today--and how we got here. Reddit and its users have become a mirror of the Internet: it has dingy corners, shiny memes, malicious trolls, and a sometimes heart-melting ability to connect people across cultures, oceans, and ideological divides.
Wasting Time on the Internet
Wasting Time on the Internet
Paperback      ISBN: 0062416472

Using clear, readable prose, conceptual artist and poet Kenneth Goldsmith's manifesto shows how our time on the internet is not really wasted but is quite productive and creative as he puts the experience in its proper theoretical and philosophical context.

Kenneth Goldsmith wants you to rethink the internet. Many people feel guilty after spending hours watching cat videos or clicking link after link after link. But Goldsmith sees that "wasted" time differently. Unlike old media, the internet demands active engagement--and it's actually making us more social, more creative, even more productive.

When Goldsmith, a renowned conceptual artist and poet, introduced a class at the University of Pennsylvania called "Wasting Time on the Internet", he nearly broke the internet. The New Yorker, the Atlantic, the Washington Post, Slate, Vice, Time, CNN, the Telegraph, and many more, ran articles expressing their shock, dismay, and, ultimately, their curiosity. Goldsmith's ideas struck a nerve, because they are brilliantly subversive--and endlessly shareable.

In Wasting Time on the Internet, Goldsmith expands upon his provocative insights, contending that our digital lives are remaking human experience. When we're "wasting time," we're actually creating a culture of collaboration. We're reading and writing more--and quite differently. And we're turning concepts of authority and authenticity upside-down. The internet puts us in a state between deep focus and subconscious flow, a state that Goldsmith argues is ideal for creativity. Where that creativity takes us will be one of the stories of the twenty-first century.

Wide-ranging, counterintuitive, engrossing, unpredictable--like the internet itself--Wasting Time on the Internet is the manifesto you didn't know you needed.

--Glenn O'Brien, author of The Style Guy and How To Be a Man
dot Complicated: Untangling Our Wired Lives
dot Complicated
Untangling Our Wired Lives
Paperback      ISBN: 0062285157

With Dot Complicated: Untangling Our Wired Lives, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off.

Zuckerberg has been on the frontline of the social media movement since Facebook's early days and her following six years as a marketing executive for the company. Her part memoir, part how-to manual addresses issues of privacy, online presence, networking, etiquette, and the future of social change.

--Ron Conway, Silicon Valley angel investor and philanthropist, secured early stage funds for Google, Ask Jeeves, Pinterest, Square, and Twitter