E-Myth \ 'e-, 'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
Voted #1 business book by Inc. 500 CEOs.
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business--from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
In Around the Block, Tom Shachtman makes Adam Smith's "invisible hand" visible in the daily life of a number of small businesses in an ordinary, middle class block in New York City. Looking at The Block's economic life over the course of a year, Shachtman explores the everyday tragedies and triumphs hidden from view behind the shop windows and in offices. Behind the abstractions of economists, a single block in the Chelsea section of Manhattan is the stage for the personal commitments and risks of small business-a father commits suicide so that his business can avoid bankruptcy; a Korean liquor store owner finds himself caught between tow worlds; a computer game programmer leaves her job and risks her career for an idea of her own. Shachtman puts a human face on the challenges that businesses weather every day. We see how small business is integral to America's national health, responsible for job growth while building social ties in a country mired by polarization. In this very human story about work and community, Tom Shachtman writes not the economics of textbooks and graphs buth the stuff of our lives.
Are you ready to make a living from your craft? Learn how to map out a financial plan, expand production, automate distribution, address legal matters, and much more. Start growing your business beyond the dining room table and leave your day job behind.
Some people are willing to spend their lives working for someone else. Not you. You're ready to start your own business--or grow your existing business into something bigger. You're ready to take control of your life, your finances, your future.
Tory Johnson helps you make it happen. Based on her phenomenally successful "Spark & Hustle" workshops, Tory breaks down the basics, and helps you create a plan for success, including
- Exploring your motivations to profit from your passion
- How to nail a one-page business plan to launch your idea with clarity and confidence
- Finding the money to get going, perfecting your revenue and pricing
- Making social media (and other free tools) profitable for you
- Mastering sales without cringing at the thought of asking for money
- Detailed strategies for every aspect of your start-up and tactics to hustle for ongoing small business success
One of the basic tenets of the Rich Dad philosophy is to make the jump from employee to boss. This is the book that shows you how to make that leap - in 10 easy steps. Everyone in business knows that you won't ever achieve great wealth by being an employee. The real secret to making money and reaching financial independence is to start your own company and develop it quickly. Millions of aspiring entrepreneurs are already convinced that this is the way to go - but they just don't know how to take those first few steps. In BEFORE YOU QUIT YOUR JOB, Robert Kiyosaki presents first-hand accounts of his own start-up companies and how he learned from both his failures and his successes. Along the way he explains the basics of: How to determine if your idea is a good one How to write a solid business plan and where to find Othe People's Money to help finance the idea How to incorporate yourself for business and tax purposes How to help you find key advisors to help develop your concept How to best launch your product or service.
It begins with a dream that just won t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.
But what does it take to turn your idea into action?
Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.
In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author ofbestselling business books and articles, he has advised thousands of people who are making their startup dreams real.
From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that s more art than science the art of the start."
Family business: we live it, we breathe it, yet we do not understand its significance entirely. This book helps in understanding the phenomenon of family business better. The 10 commandments in this book work like a handbook for business families to refer to and act upon.
This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations.
- Written by successful author and marketing guru who has worked with small businesses for twenty-seven years
- Includes practical, effective marketing strategies for every small business
- Appropriate for entrepreneurs, small business owners, and practicing marketing managers
When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.